Audience research analysis
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The document summarizes the results of audience research conducted to help plan a music video. It found that the target audience was majority female, so the video will feature a love story theme commonly found in music videos women enjoy. Most of the target audience prefers pop rock and rock genres, so the video will have elements of both styles. Researching popular artists in those genres will also influence the video's conventions and characteristics. Lyrics matching the visuals is seen as the most important feature. The video will therefore focus on linking lyrics and narrative. A strong narrative is also deemed important, so it will follow narrative theory. While performance is less essential, it will still be included as common to the genres. Audience feedback helped choose the
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A2 Media Survey Results
The document discusses the results of various survey questions asked to gather information important for producing a music video. It summarizes that pop was the most popular genre voted, and the video should include symbolism or narrative to appeal to audiences. Respondents typically enjoyed videos that were humorous, relevant or meaningful. Casting either a male or female in the main role is acceptable as the poll was split evenly. The video needs to match the song lyrics. Violent or inappropriate themes should be avoided as respondents said it would negatively impact their enjoyment of the video.
Questionnaire results
The document summarizes the results of a 30 question questionnaire about music video and CD cover preferences. It finds that the sample of respondents was evenly split between male and female, mostly aged 16-18, and preferred R&B and pop music genres. Most respondents said they liked to watch MTV Base and preferred performance-based music videos that featured their favorite artist. They expected to see genres and choreography in R&B music videos and consumed music mostly online or through TV advertisements. The analysis suggests targeting 16-18 year olds for an R&B or pop music video to be promoted on MTV Base featuring genres and choreography.
Survey responses
This document summarizes the responses to a survey about music video preferences. Some key findings include: most respondents were female; realistic footage was preferred over unrealistic; a storyline was the most important feature; non-diegetic sounds are less common in indie videos; YouTube is the primary way people access music videos; favorite artist videos often have storylines; indie-related artists were commonly cited as favorites; opinions were mixed on including the actual artist in the video; and black and white was the most popular color scheme but other options were also popular. The survey responses will help inform decisions about the genre, style, and features included in the respondent's upcoming music video.
Pre questionnaire on music videos- slideshare
This document summarizes a survey conducted about music videos to help develop ideas for a student's own music video project. The survey asked about how often people watch music videos, their favorite genres and artists, what makes a good music video, and the desired tone. The responses showed a preference for rap and upbeat, fun music videos with realistic elements. This informed the student's decision to create a rap music video that is upbeat, fun, and realistic.
Wills survey
From a survey of their target audience:
- 37.5% preferred the indie/alternative genre, which matches the song they chose.
- Respondents commented on lyrics and sound as important conventions to include.
- Answers suggested audiences enjoy music videos with some type of story loosely based on lyrics.
- Audiences focused on narratives and costumes rather than camera techniques or special effects.
Survey results
The document analyzes the results of an online survey about music preferences. It includes graphs and analysis of responses about genre, music video styles, how music is consumed, album packaging preferences, and compares responses to another group member's survey. Key findings are that the target audience is ages 15-25, prefers rock music discovered on YouTube, wants consistent album/video themes, and narrative or live performance style music videos around the length of the song.
Feedback on my initial planning from my target audience
The document summarizes feedback from 3 people on a lyric analysis, potential production ideas, a mood board, and production outline for a music video. For the lyric analysis, people liked that it was detailed and descriptive. For the potential ideas, people liked that pictures were included to illustrate concepts. For the mood board, people felt the pictures helped create a story for the video. Finally, for the outline, people thought it was very descriptive and helped understand how the video would fit the song's genre and lyrics.
Survey results
The survey results showed that Briar-Rose Wilding's target audience for their indie music is mostly between 16-27 years old and enjoys outdoor hobbies. They found that males prefer indie music slightly more than females. Most respondents said they like indie music and associate it with retro colors. Popular bands mentioned were typically bands. Respondents also said they like to socialize with friends outdoors in their spare time. They expect to see pictures of the band/artist, retro colors, and a bold title on a digipak. They prefer a story line in music videos and watching videos over getting a CD.
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A2 Media Survey Results
The document discusses the results of various survey questions asked to gather information important for producing a music video. It summarizes that pop was the most popular genre voted, and the video should include symbolism or narrative to appeal to audiences. Respondents typically enjoyed videos that were humorous, relevant or meaningful. Casting either a male or female in the main role is acceptable as the poll was split evenly. The video needs to match the song lyrics. Violent or inappropriate themes should be avoided as respondents said it would negatively impact their enjoyment of the video.
Questionnaire results
The document summarizes the results of a 30 question questionnaire about music video and CD cover preferences. It finds that the sample of respondents was evenly split between male and female, mostly aged 16-18, and preferred R&B and pop music genres. Most respondents said they liked to watch MTV Base and preferred performance-based music videos that featured their favorite artist. They expected to see genres and choreography in R&B music videos and consumed music mostly online or through TV advertisements. The analysis suggests targeting 16-18 year olds for an R&B or pop music video to be promoted on MTV Base featuring genres and choreography.
Survey responses
This document summarizes the responses to a survey about music video preferences. Some key findings include: most respondents were female; realistic footage was preferred over unrealistic; a storyline was the most important feature; non-diegetic sounds are less common in indie videos; YouTube is the primary way people access music videos; favorite artist videos often have storylines; indie-related artists were commonly cited as favorites; opinions were mixed on including the actual artist in the video; and black and white was the most popular color scheme but other options were also popular. The survey responses will help inform decisions about the genre, style, and features included in the respondent's upcoming music video.
Pre questionnaire on music videos- slideshare
This document summarizes a survey conducted about music videos to help develop ideas for a student's own music video project. The survey asked about how often people watch music videos, their favorite genres and artists, what makes a good music video, and the desired tone. The responses showed a preference for rap and upbeat, fun music videos with realistic elements. This informed the student's decision to create a rap music video that is upbeat, fun, and realistic.
Wills survey
From a survey of their target audience:
- 37.5% preferred the indie/alternative genre, which matches the song they chose.
- Respondents commented on lyrics and sound as important conventions to include.
- Answers suggested audiences enjoy music videos with some type of story loosely based on lyrics.
- Audiences focused on narratives and costumes rather than camera techniques or special effects.
Survey results
The document analyzes the results of an online survey about music preferences. It includes graphs and analysis of responses about genre, music video styles, how music is consumed, album packaging preferences, and compares responses to another group member's survey. Key findings are that the target audience is ages 15-25, prefers rock music discovered on YouTube, wants consistent album/video themes, and narrative or live performance style music videos around the length of the song.
Feedback on my initial planning from my target audience
The document summarizes feedback from 3 people on a lyric analysis, potential production ideas, a mood board, and production outline for a music video. For the lyric analysis, people liked that it was detailed and descriptive. For the potential ideas, people liked that pictures were included to illustrate concepts. For the mood board, people felt the pictures helped create a story for the video. Finally, for the outline, people thought it was very descriptive and helped understand how the video would fit the song's genre and lyrics.
Survey results
The survey results showed that Briar-Rose Wilding's target audience for their indie music is mostly between 16-27 years old and enjoys outdoor hobbies. They found that males prefer indie music slightly more than females. Most respondents said they like indie music and associate it with retro colors. Popular bands mentioned were typically bands. Respondents also said they like to socialize with friends outdoors in their spare time. They expect to see pictures of the band/artist, retro colors, and a bold title on a digipak. They prefer a story line in music videos and watching videos over getting a CD.
Market Research
The document summarizes the results of a market research survey about audience preferences for a house/dance music video. Key findings include that the target audience is majority male aged 17 who prefer R&B music. Most watch house/dance music videos on YouTube and may be more inclined to buy a song after seeing its music video. Dance and storytelling through dance were popular elements suggested to include. The survey provided useful primary data on the target audience to help make the music video more applicable and increase views and sales.
Focus group feedback
The focus group provided feedback on magazine ads, digipaks, and a music video. For the magazine ads and digipaks, participants generally liked the bold fonts and coordinating images, but disliked small text sizes and lack of information. For the music video, they enjoyed the storyline and live performance, but felt it was too dark in places. The key learnings were to use bright colors, bold fonts, coordinated images, include sufficient information, add a storyline and live performance to future creative works, and avoid overly dark shots.
Questionnaire evaluation
The document summarizes the responses to a questionnaire about preferences for a music video. It found that more females than males responded, so it will focus mainly on female viewers but include some elements for males as well. Most respondents were aged 16-20, so the video will aim for that demographic. Respondents preferred a narrative storyline over a purely creative video and wanted to see people singing, strobe lighting, and a party scene, though an explicit party scene will be avoided. They also preferred a female lead actor and wanted an upbeat, happy vibe.
Audience research
The document summarizes the results of a survey about music video viewing habits. It found that most respondents were female teenagers who watch music videos at least weekly on YouTube. Respondents expressed interest in live performances and narratives in music videos and said they watch videos to learn about artists they like. Most felt live music videos fit the rock genre and enhance song and artist promotion. Respondents also said the appearance of album packaging like digipaks affects purchase decisions.
Audience Research
The document discusses research conducted on music video audiences. The research showed that the target age range is 16-20 and the most popular genres are slow emotional, romantic/breakup, and upbeat. This feedback informed the creator's decisions around the theme, shot speed, storyline, and length of their music video, which they decided should be between 3-4 minutes to engage the audience. The research also helped the creator choose the song for their music video.
Survey responses
The document discusses conducting a survey to help create a music video targeted at indie rock listeners aged 17-34. The survey gathered both qualitative and quantitative data on topics like gender, age, music preferences, and ideas for video settings and concepts. Analyzing the results allowed the creator to tailor the music video's characters, details, structure, and mise-en-scene to suit the target audience's responses and expectations. In conclusion, the survey was deemed a good way to efficiently collect audience input to improve the video.
Audience research analysis
The survey results showed that most respondents were 17-21 year old males interested in rock music who listen to 4-6 hours of music per day, providing a valid perspective for the target audience. However, the small number of responses meant the results may not apply to the whole target audience, and the lack of female respondents limited understanding of that segment. When asked their preference for music video structure, respondents indicated they prefer either narrative videos or ones with a mix of narrative and performance elements.
Audience Research Conclusions
The document summarizes the results of a questionnaire given to the intended audience for a music video. Key findings include:
- The target audience prefers pop music and elements common in pop videos like narratives, performances, and dancing.
- Views on provocative behavior in videos were negative and most found it uncomfortable.
- Elements liked were dancing, performances, narratives, and interesting routines while disliked elements included length, provocative behavior, and unrealistic narratives.
- Expectations for a pop-rock video included upbeat dancing, relaxed atmospheres, and fun, playful scenarios.
Audience Research Analysis
The survey results showed that most respondents were 17-21 year old males interested in rock music, matching the target audience. However, the sample size was small and only included males, so the results may not apply to the entire target audience. When asked about music video preferences, respondents indicated they prefer narratives or a mix of narrative and performance. The survey also provided useful information about preferred camera focus, locations, and expectations for a rock music video.
Results of questionnaire
1) The questionnaire results showed that pop and rock music are most popular, so the pop song chosen will appeal to the audience.
2) Most respondents were aged 15-20, which was the target age range.
3) Respondents preferred music videos that tell a story through the lyrics, so the video should do this.
Questionnaire evaluation
The document summarizes the responses to a questionnaire about preferences for a music video. It indicates that more females than males responded. Most respondents were between ages 16-20. Respondents expressed interest in a house music genre video with a storyline and characters singing. They preferred elements like strobe lighting and costumes but not depictions of alcohol. Most felt a female actress would connect well. Most wanted a happy vibe. Filming in multiple locations was also supported. The document analyzes the responses to help focus the music video concept.
Market research presentation
The document discusses the results of a market research survey conducted to inform the creation of a student music video. The survey asked respondents questions about their music preferences, how they discover and watch music videos, and what elements they like or dislike in music videos. The results showed that most respondents listen to music everyday and enjoy genres like hip hop, pop and R&B. They discover music videos on YouTube suggestions and social media and watch them primarily on YouTube. Respondents indicated they want to see dancing, variety of shots and both narrative and performance elements in music videos. This information will help the students incorporate popular elements in their own music video.
Aba's Audience Research
The document discusses audience research that was conducted through a questionnaire to help inform the development of a music video. It was important to understand the audience's preferences and what they find appealing in a music video. The questionnaire gathered information on respondents' gender, age, interests, and preferences regarding genre, platform for viewing music videos, and style. The results provided insight into targeting a female audience aged 17-18 who prefer pop music and viewing on YouTube. It also found most were open to the intended indie genre. This research helped ensure the music video would appeal to the target demographic.
Questionnaire evaluation
The document summarizes the responses to a questionnaire about preferences for a house music video. It found that females were more likely to complete the questionnaire than males. Most respondents were between 16-20 years old. Respondents preferred a narrative story line over a purely creative video and wanted to see people singing, strobe lighting, and party scenes, though an explicit party scene would be avoided. Most felt a female actress would allow better relatability and enjoyment. The intended mood of the video should be happy to create a positive filming environment. Respondents confirmed they regularly watch music videos, so a music video project would be suitable. Multiple locations will be included based on responses.
Questionnaire Analysis
This document summarizes the results of a questionnaire about music video preferences. It finds that most respondents were between 18-20 years old and listened to house and dance music. Respondents enjoyed music videos with editing to the beat, exotic cars, and modern settings. They wanted to see performances in music videos and watched them at least twice a week. Most would prefer a performance-based video but also liked narratives.
Data analysis media
1) Questionnaires were distributed to 30 random Year 13 students to analyze music video preferences. Most respondents preferred a hybrid music video containing different elements.
2) More male students responded than female. The target audience was determined to be 17-18 year olds to match the character in the video.
3) Most important findings were that YouTube is commonly used to find new music videos and collaborations can help artists reach wider audiences. Respondents also preferred music videos that seemed like movie scenes.
Analysing media survey
Kellie Nee and James Wright conducted a media survey to inform their planning of a pop music video. Most respondents wanted to see a storyline as the main focus of the video. Over 80% wanted to see the artist included. Over 60% preferred realistic videos. Respondents provided ideas for enjoyable elements like behind-the-scenes footage and interesting storylines. Common dislikes included unrealistic editing and long videos. Most respondents were female ages 17-20, matching the target demographic for a pop genre video.
Week 2
This week the student conducted research to help plan their music video coursework project. They researched the history of music videos to understand how the genre has evolved and become more popular over time. They also examined conventions commonly found in music videos, such as mis-en-scene and lighting. Additionally, the student identified the top 4 major music labels and the types of artists signed to each, which will help them decide which label their artist might fit best. This background research will support various sections of the coursework including planning, evaluation, and promotion strategies.
Questionnaire Analysis
- The target audience for the survey is 17-20 year olds, who made up 80% of respondents. Their feedback will strongly influence product decisions.
- Females outnumbered males in responses so more surveys will be conducted with males to balance gender representation.
- Indie music was the clear favorite genre among respondents. Choosing an indie track will reach more people.
- Storyline and band performance were equal favorites for music video content, so the video may include both. This mixes narrative and performance, fitting the indie genre.
Audience Research Survey Findings and Analysis
The survey received responses equally from males and females aged 16-20 who were full-time students and unemployed. Rock, pop, and R&B were the favorite music genres. Most respondents preferred a pop music subgenre and felt narrative, camera angles, editing, and beats were important in music videos. The majority wanted the video to illustrate rather than amplify the song lyrics. Respondents were familiar with 5 Seconds of Summer and enjoyed their upbeat and happy style. They felt the band's image was important to their music videos and expected typical clothing and close-ups of the lead singer to be included.
Question 3 - Improved
The respondent learned several things from audience feedback on their media products:
1) Feedback helped improve the music video by suggesting adding more static effects and applying effects to additional scenes.
2) Feedback was useful for the advertising poster, suggesting changing too much pink text to white for better focus on the subject.
3) Feedback on the digipak recommended using screenshots instead of images for easier reading of text panels.
4) Overall, the diverse focus group provided varied but useful feedback that helped strengthen the appeal and quality of the media products from different perspectives within the target genre.
Question 3
The document discusses audience research and feedback for a media project focused on the synthpop music genre. The author conducted research on synthpop audiences which found they were primarily 18-24 year olds. They created an online survey to identify potential focus group participants within this demographic who enjoyed synthpop. Three survey respondents were selected for the focus group based on their responses. The focus group provided positive and constructive feedback on the first draft of the author's music video, highlighting specific elements they enjoyed and offering ideas for improvement. Their feedback was incorporated into revising the music video. The focus group also provided feedback on an advertising poster which helped the author further improve it.
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Market Research
The document summarizes the results of a market research survey about audience preferences for a house/dance music video. Key findings include that the target audience is majority male aged 17 who prefer R&B music. Most watch house/dance music videos on YouTube and may be more inclined to buy a song after seeing its music video. Dance and storytelling through dance were popular elements suggested to include. The survey provided useful primary data on the target audience to help make the music video more applicable and increase views and sales.
Focus group feedback
The focus group provided feedback on magazine ads, digipaks, and a music video. For the magazine ads and digipaks, participants generally liked the bold fonts and coordinating images, but disliked small text sizes and lack of information. For the music video, they enjoyed the storyline and live performance, but felt it was too dark in places. The key learnings were to use bright colors, bold fonts, coordinated images, include sufficient information, add a storyline and live performance to future creative works, and avoid overly dark shots.
Questionnaire evaluation
The document summarizes the responses to a questionnaire about preferences for a music video. It found that more females than males responded, so it will focus mainly on female viewers but include some elements for males as well. Most respondents were aged 16-20, so the video will aim for that demographic. Respondents preferred a narrative storyline over a purely creative video and wanted to see people singing, strobe lighting, and a party scene, though an explicit party scene will be avoided. They also preferred a female lead actor and wanted an upbeat, happy vibe.
Audience research
The document summarizes the results of a survey about music video viewing habits. It found that most respondents were female teenagers who watch music videos at least weekly on YouTube. Respondents expressed interest in live performances and narratives in music videos and said they watch videos to learn about artists they like. Most felt live music videos fit the rock genre and enhance song and artist promotion. Respondents also said the appearance of album packaging like digipaks affects purchase decisions.
Audience Research
The document discusses research conducted on music video audiences. The research showed that the target age range is 16-20 and the most popular genres are slow emotional, romantic/breakup, and upbeat. This feedback informed the creator's decisions around the theme, shot speed, storyline, and length of their music video, which they decided should be between 3-4 minutes to engage the audience. The research also helped the creator choose the song for their music video.
Survey responses
The document discusses conducting a survey to help create a music video targeted at indie rock listeners aged 17-34. The survey gathered both qualitative and quantitative data on topics like gender, age, music preferences, and ideas for video settings and concepts. Analyzing the results allowed the creator to tailor the music video's characters, details, structure, and mise-en-scene to suit the target audience's responses and expectations. In conclusion, the survey was deemed a good way to efficiently collect audience input to improve the video.
Audience research analysis
The survey results showed that most respondents were 17-21 year old males interested in rock music who listen to 4-6 hours of music per day, providing a valid perspective for the target audience. However, the small number of responses meant the results may not apply to the whole target audience, and the lack of female respondents limited understanding of that segment. When asked their preference for music video structure, respondents indicated they prefer either narrative videos or ones with a mix of narrative and performance elements.
Audience Research Conclusions
The document summarizes the results of a questionnaire given to the intended audience for a music video. Key findings include:
- The target audience prefers pop music and elements common in pop videos like narratives, performances, and dancing.
- Views on provocative behavior in videos were negative and most found it uncomfortable.
- Elements liked were dancing, performances, narratives, and interesting routines while disliked elements included length, provocative behavior, and unrealistic narratives.
- Expectations for a pop-rock video included upbeat dancing, relaxed atmospheres, and fun, playful scenarios.
Audience Research Analysis
The survey results showed that most respondents were 17-21 year old males interested in rock music, matching the target audience. However, the sample size was small and only included males, so the results may not apply to the entire target audience. When asked about music video preferences, respondents indicated they prefer narratives or a mix of narrative and performance. The survey also provided useful information about preferred camera focus, locations, and expectations for a rock music video.
Results of questionnaire
1) The questionnaire results showed that pop and rock music are most popular, so the pop song chosen will appeal to the audience.
2) Most respondents were aged 15-20, which was the target age range.
3) Respondents preferred music videos that tell a story through the lyrics, so the video should do this.
Questionnaire evaluation
The document summarizes the responses to a questionnaire about preferences for a music video. It indicates that more females than males responded. Most respondents were between ages 16-20. Respondents expressed interest in a house music genre video with a storyline and characters singing. They preferred elements like strobe lighting and costumes but not depictions of alcohol. Most felt a female actress would connect well. Most wanted a happy vibe. Filming in multiple locations was also supported. The document analyzes the responses to help focus the music video concept.
Market research presentation
The document discusses the results of a market research survey conducted to inform the creation of a student music video. The survey asked respondents questions about their music preferences, how they discover and watch music videos, and what elements they like or dislike in music videos. The results showed that most respondents listen to music everyday and enjoy genres like hip hop, pop and R&B. They discover music videos on YouTube suggestions and social media and watch them primarily on YouTube. Respondents indicated they want to see dancing, variety of shots and both narrative and performance elements in music videos. This information will help the students incorporate popular elements in their own music video.
Aba's Audience Research
The document discusses audience research that was conducted through a questionnaire to help inform the development of a music video. It was important to understand the audience's preferences and what they find appealing in a music video. The questionnaire gathered information on respondents' gender, age, interests, and preferences regarding genre, platform for viewing music videos, and style. The results provided insight into targeting a female audience aged 17-18 who prefer pop music and viewing on YouTube. It also found most were open to the intended indie genre. This research helped ensure the music video would appeal to the target demographic.
Questionnaire evaluation
The document summarizes the responses to a questionnaire about preferences for a house music video. It found that females were more likely to complete the questionnaire than males. Most respondents were between 16-20 years old. Respondents preferred a narrative story line over a purely creative video and wanted to see people singing, strobe lighting, and party scenes, though an explicit party scene would be avoided. Most felt a female actress would allow better relatability and enjoyment. The intended mood of the video should be happy to create a positive filming environment. Respondents confirmed they regularly watch music videos, so a music video project would be suitable. Multiple locations will be included based on responses.
Questionnaire Analysis
This document summarizes the results of a questionnaire about music video preferences. It finds that most respondents were between 18-20 years old and listened to house and dance music. Respondents enjoyed music videos with editing to the beat, exotic cars, and modern settings. They wanted to see performances in music videos and watched them at least twice a week. Most would prefer a performance-based video but also liked narratives.
Data analysis media
1) Questionnaires were distributed to 30 random Year 13 students to analyze music video preferences. Most respondents preferred a hybrid music video containing different elements.
2) More male students responded than female. The target audience was determined to be 17-18 year olds to match the character in the video.
3) Most important findings were that YouTube is commonly used to find new music videos and collaborations can help artists reach wider audiences. Respondents also preferred music videos that seemed like movie scenes.
Analysing media survey
Kellie Nee and James Wright conducted a media survey to inform their planning of a pop music video. Most respondents wanted to see a storyline as the main focus of the video. Over 80% wanted to see the artist included. Over 60% preferred realistic videos. Respondents provided ideas for enjoyable elements like behind-the-scenes footage and interesting storylines. Common dislikes included unrealistic editing and long videos. Most respondents were female ages 17-20, matching the target demographic for a pop genre video.
Week 2
This week the student conducted research to help plan their music video coursework project. They researched the history of music videos to understand how the genre has evolved and become more popular over time. They also examined conventions commonly found in music videos, such as mis-en-scene and lighting. Additionally, the student identified the top 4 major music labels and the types of artists signed to each, which will help them decide which label their artist might fit best. This background research will support various sections of the coursework including planning, evaluation, and promotion strategies.
Questionnaire Analysis
- The target audience for the survey is 17-20 year olds, who made up 80% of respondents. Their feedback will strongly influence product decisions.
- Females outnumbered males in responses so more surveys will be conducted with males to balance gender representation.
- Indie music was the clear favorite genre among respondents. Choosing an indie track will reach more people.
- Storyline and band performance were equal favorites for music video content, so the video may include both. This mixes narrative and performance, fitting the indie genre.
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Similar to Audience research analysis
Audience Research Survey Findings and Analysis
The survey received responses equally from males and females aged 16-20 who were full-time students and unemployed. Rock, pop, and R&B were the favorite music genres. Most respondents preferred a pop music subgenre and felt narrative, camera angles, editing, and beats were important in music videos. The majority wanted the video to illustrate rather than amplify the song lyrics. Respondents were familiar with 5 Seconds of Summer and enjoyed their upbeat and happy style. They felt the band's image was important to their music videos and expected typical clothing and close-ups of the lead singer to be included.
Question 3 - Improved
The respondent learned several things from audience feedback on their media products:
1) Feedback helped improve the music video by suggesting adding more static effects and applying effects to additional scenes.
2) Feedback was useful for the advertising poster, suggesting changing too much pink text to white for better focus on the subject.
3) Feedback on the digipak recommended using screenshots instead of images for easier reading of text panels.
4) Overall, the diverse focus group provided varied but useful feedback that helped strengthen the appeal and quality of the media products from different perspectives within the target genre.
Question 3
The document discusses audience research and feedback for a media project focused on the synthpop music genre. The author conducted research on synthpop audiences which found they were primarily 18-24 year olds. They created an online survey to identify potential focus group participants within this demographic who enjoyed synthpop. Three survey respondents were selected for the focus group based on their responses. The focus group provided positive and constructive feedback on the first draft of the author's music video, highlighting specific elements they enjoyed and offering ideas for improvement. Their feedback was incorporated into revising the music video. The focus group also provided feedback on an advertising poster which helped the author further improve it.
Audience Survey Review
The survey responses helped inform the target audience and design of the music video. Most respondents were younger females who regularly watch music videos online. As the protagonist is female, this audience will best relate to her. The chosen genres of indie/pop matched the most popular responses. Most watch videos for songs they already like and to understand the story/lyrics. Therefore, the video will feature a female performer lip syncing to an upbeat song to portray the lyrics and engage the preferred performance-based style.
Analysis of questionnaire
This document analyzes the results of a questionnaire about music videos. The results showed that the respondent's target audience was 17-18 year olds and 30 or older. Most respondents preferred pop and indie music genres, which matched the genre of the song featured in the video. Most respondents also preferred music videos that had a balance of story and performance elements over purely performance-based videos. The results indicated that the target market watches music videos less than 5 times a week, so the video will need to be interesting to engage viewers.
media studies Audience feedback
Rahma conducted a survey to get feedback from an audience on what they want to see in music videos. The survey received responses from more females than males. Most respondents were age 14, and their favorite artists included Ed Sheeran, One Direction, and Rihanna. 73% preferred pop genre and 66% liked videos that were happy. The most important aspects for a music video were identified as acting, people falling in love, and dance moves. Respondents recommended various song ideas and suggested setting videos in animated worlds. The feedback will help Rahma's group create a music video that appeals to their target audience.
research
Here are the key sources that informed my research and planning for my music video FMP:
- EPIK MUSIC VIDEOS provided information on different types of music videos that helped generate ideas.
- Articles from DIY MUSICIAN, WILL HARKEN, and LIKE AN EGG PRODUCTIONS offered practical tips for making low-budget music videos.
- YouTube tutorials from PREMIERE GAL and JOVEY helped me learn color grading, effects, and other post-production techniques.
- MARTIN BRUNO's video gave strategies for writing an effective script.
- Insights from NO FILM SCHOOL and FSTOPPERS helped analyze techniques used in popular music
Focus Group Survey
The document summarizes the results of a survey of a focus group for an indie rock music video. Key findings include that the target audience is mostly male, their favorite band is The Killers, and they prefer videos that show band performances and give insight into the band's style and personality through scenes and editing. The survey responses will inform the creative choices for the music video to appeal to this audience.
Audience Questionnaire Analysis
This document analyzes the results of a questionnaire given to an audience about their preferences for a music video. The questionnaire covered topics like whether the video should match the mood of the song, use a narrative or visual style, include actors similar to the target audience, appropriate settings and outfits, use of color, day vs night filming, repetition, and more. The analysis found that a visual video shot at night featuring blue/purple colors and changing locations would best suit the "dark" and "strange" electronic song based on audience responses. It confirmed the producer's initial ideas while providing new details to consider for an effective music video that appeals to the target audience.
Audience Questionnaire Analysis
This document analyzes the results of a questionnaire given to an audience about their preferences for a music video. The questionnaire covered topics like whether the video should match the mood of the song, use a narrative or visual style, include actors similar to the target audience, appropriate settings and outfits, use of color, day vs night filming, repetition, and more. The analysis found that a visual video shot at night featuring blue/purple colors and changing locations would best suit the "dark" and "strange" electronic song based on audience responses. It confirmed the producer's initial ideas while providing new details to consider for an effective music video that appeals to the target audience.
Audience Questionnaire Analysis
The document analyzes the results of a questionnaire given to the intended audience of a music video. Key findings include:
- The audience prefers a video that matches the mood and style of the song.
- A visual video without much narrative is preferred, but including a loose narrative could keep interest.
- Actors that match the audience demographics of young white males would appeal most.
- Locations, costumes, and colors like blue and purple that match the "dark" and "mysterious" mood of the EDM song should be featured, while also including some brighter colors and tones.
- Night shoots outdoors and repetition with variation are recommended approaches.
The analysis will help
Survey analysis
The survey results support the plans for the creator's music video. Of the 15 respondents:
- Most were ages 11-18, who tend to prefer rock and alternative rock, the creator's genre.
- Rock and alternative genres were most popular, showing an audience for the creator's video.
- Respondents look for narrative/story in music videos but also enjoy performance aspects.
Evaluation question 3- What have you learned from your audience feedback
The document discusses what the filmmaker learned from audience feedback on their music video. They used pre-production and post-production questionnaires to gather feedback. In the pre-production survey, they learned that their target audience was predominantly female aged 16-25 who preferred genres like pop, indie, and electronic music. Based on this, they chose a song that blended these genres. Their post-production survey found that audiences understood the themes of isolation and lack of voice in the video. Some critiqued specific elements that could be improved for future videos. Overall, gathering audience feedback helped the filmmaker better understand how to cater their video to their target demographic.
Questionnaire results
The document summarizes the results of a survey about music video preferences. It shows that most respondents were female and preferred upbeat, fast-paced videos with special effects over animation. Respondents also preferred videos that followed the lyrics of the song over abstract videos. Choreography and dance routines were popular elements. R&B was the second most popular genre after grime. Respondents expected to see attractive women in R&B videos and watched music videos because they tell short stories through music and performance.
Evaluation: Question 3
The document summarizes feedback received from the creator's target audience on their music video and ancillary texts. Quantitative and qualitative feedback was collected through questionnaires, polls, and interviews with target audience members. The feedback was analyzed and presented in pie charts and summaries. It showed that the target audience was primarily female aged 16-19, and that country music was the most popular genre. The feedback validated that the music video and ancillary texts effectively represented the target genre and audience. Most respondents said no changes were needed. This demonstrated that collecting extensive audience feedback and making revisions helped create a final product that successfully appealed to the intended target.
Target audience questionnaire
The document describes a questionnaire given to 25 people between ages 15-25 about their preferences for pop music and music videos. The questions asked about gender, liking pop music, favorite pop songs and artists, and what elements respondents think a pop video should include. The results showed most female respondents like pop music and mentioned shots of artists, props, dance routines and varied locations as common elements in their favorite videos. These results will help the author create a pop video that appeals to their target female audience.
Audience Research Results
The survey results showed that the target audience for the music video is 15-19 year old females who enjoy indie music. Most respondents preferred abstract or mixed narrative/abstract music videos that are 2-3 minutes long and feature the artist's performance. Technical elements like music, editing, and cinematography are important, and respondents believed music videos help promote artists. Open responses provided recommendations to include unique ideas, relatable narratives, and avoid cliches.
Questionnaire Results
Kiera Herbert surveyed 15 people to help plan a music video. Most respondents were female (67%) and between 16-25 years old (67%). Pop (35%) and indie (34%) were the most popular music genres. Most watched music videos every day (42%) and enjoyed high production quality videos (73%). Michael Jackson's "Thriller" was the most commonly cited favorite video (20%). City locations (27%) and fields (25%) were seen as good settings for indie videos. This information will help Kiera create a music video targeted towards her identified key demographic.
q3 - What have you learned from your audience feedback
The document discusses surveys the author conducted to gather feedback on a music video they created. They used SurveyMonkey to collect information from a wide audience about music video preferences. The results showed most respondents were men aged 16-25 who liked hip hop. This informed the author's decision to include partying, money in their narrative and performance-based video. A second survey of the author's target audience provided more useful feedback, with most respondents liking the video's performance and editing. This positive feedback meant the author did not need to change the final cut and could move to other tasks.
Evaluation Question 3
1) The document discusses what the author has learned from conducting a questionnaire about their music video among their target audience of teenagers aged 13+.
2) The feedback indicated that the audience liked the makeup used to make the zombies look realistic but did not mention the camera angles, suggesting the audience did not think there were enough.
3) This feedback has helped the author realize aspects of the music video that could be improved, such as incorporating more camera angles, and the importance of meeting the criteria for their target age group.
Similar to Audience research analysis (20)
Evaluation question 3- What have you learned from your audience feedback
Evaluation question 3- What have you learned from your audience feedback
q3 - What have you learned from your audience feedback
q3 - What have you learned from your audience feedback
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Risk assessment
Slipping and falling are common risks during the holidays. To prevent slipping, clean up spills immediately and wear sturdy shoes. Falls may occur from climbing on furniture unsupervised or losing balance, so always have an adult present and maintain stability. Equipment like cameras on tripods can be damaged in crowded areas, so move carefully and have someone support the tripod. Be sure hands are dry before plugging in lights to avoid electrocution, and only use outlets known to be powered off.
Advert analysis 2
The document discusses design elements used in an advertisement for Ed Sheeran's album "+". It describes how the rule of thirds is used to draw the eye to Sheeran's close-up portrait and the album title. Bright orange and white colors are used that appeal to the acoustic music genre. The plus sign in the title creates a brand identity for Sheeran's albums. The online ad achieves synergy with the print ad and album artwork through its consistent image and logo.
Marry Me Call Sheet
To help with the planning of my media music video I decided to create a call sheet. This has allowed me to organize my filming schedule to a higher standard.
Treatment sheet
1. The document proposes a concept for a music video for the song "Hey Soul Sister" by Mathew Bray. The concept involves a love story between a male vocalist/protagonist and a female protagonist who break up but later reunite.
2. The video will begin with a band performance to introduce the members, then show the couple in love originally before breaking up. Scenes will portray the male still having feelings for the female through shots from his perspective.
3. Actual band members will perform in the performance sections for authenticity, while an actress will portray the female protagonist in narrative sections to show the relationship in a realistic way. The male protagonist will be the lead vocalist to link
Todorov's Narrative Theory
The document discusses Todorov's narrative theory of 5 stages that typically occur in stories: Equilibrium, Disruption, Realization, Restored Order, and a return to Equilibrium or a New Equilibrium. It applies this theory to analyze the stages that unfold in Ed Sheeran's music video for "Give Me Love" - from the initial loneliness of the female character, to her transformation into Cupid, to attempting suicide to remove the disruption, to finding a new equilibrium by falling for the male police officer.
Far Away Analysis (Nickleback)
The music video for "Far Away" by Nickleback amplifies the feelings portrayed in the song's lyrics through a narrative. The video follows a female character who is worried for her partner as he leaves to fight a forest fire as a firefighter. Scenes of her watching news reports and crying upon hearing he did not return amplify her concern for his safety. However, the video concludes by contradicting this when her partner emerges unharmed, amplifying the feelings of love between the couple. Throughout, the video intercuts performance shots of the band with the narrative scenes.
Detailed analysis (Give Me Love)
The document discusses Andrew Goodwin's theory that music videos demonstrate seven key ideas, such as genre characteristics. It summarizes a music video that emphasizes love, despair, and depression through its dark tone and imagery. The leading actress is initially depressed but then transforms into Cupid, representing a shift from pain to the hope of love. Throughout the video, she is shown watching other characters experience love in a way that emphasizes her own loneliness and desire for a romantic connection.
Script for question 2
The document summarizes an interview with three actors - Jack, Matt, and Mathew - about their roles in the Paramount Pictures film Snake in the Grass. Jack says his character Tony was portrayed as a strong, experienced but also ruthless and terrifying figure. Matt says his character SGT Larkin was meant to seem friendly yet determined to get the job done. Mathew aimed to show his character Dominic Hudson as shy during a street scene but more confident during a monologue, and eager but nervous in an office scene, to represent him as new to detective work.
Question 2
This document discusses how a media product represents a particular social group. Specifically, it summarizes how a student film represents adults from less privileged backgrounds involved in criminal organizations in 1950s New York City. The film uses conventions from the film noir genre, including portraying the characters with Italian accents and incorporating settings and lines from films like The Godfather and Goodfellas. It aims to authentically represent the experiences of detectives, police officers, mobsters and their hierarchies through casting, costumes, language and stereotypes commonly seen in film noir productions. The goal is to transport the audience to the time period and social circumstances surrounding crime in 1950s New York through these representative techniques.
Question 4
The media product is aimed primarily at males ages 15-35 who enjoy films noir and crime dramas. To appeal to younger viewers, the film uses younger actors, implies violence rather than showing it graphically, and incorporates some modern dialogue. Established actor Jack Waterman was cast partly to attract his broader fan base who may be unfamiliar with the noir genre. Comparable films like Bugsy Malone, Casino Royale and Sunset Blvd helped inform creative choices to engage audiences of similar works.
Question 5
The document summarizes how the target audience of teens and adults aged 15+ interested in action, crime, and film noir genres was addressed. This was done by setting the age rating at 15, using intertextuality with "The Godfather" due to its mob crime themes, and including common noir settings like a gang hideout and police office. Italian accents were also used for characters. The opening hinted at action and shocked viewers by killing a main character, hoping to intrigue the target audience into watching more.
‘Snake in the Grass’ Treatment Sheet
This document outlines a film noir treatment called "Snake in the Grass". It provides a cast list including the roles of a private investigator, gang leader, gang members, and police officers. The synopsis explains that the investigator will go undercover in a gang but then plans to usurp the gang leader and take over. The outline describes the opening, middle, and ending scenes. Technical details and costumes for the characters are also included. The document discusses appealing to fans of film noir and action genres as well as creative ideas detailed in other blog posts. Finally, it explains the title "Snake in the Grass" refers to the investigator betraying the gang leader.
Evidence of Editing
The document provides instructions for editing a film project in 5 steps: 1) Adding an opening logo, 2) Accessing color controls to switch to black and white, 3) Adjusting color sliders to bottom for black and white effect, 4) Right clicking the logo to add video effects, 5) Fading the logo in and out using animation controls for a cinematic look.
Casino Royale Titles Timeline
The document describes the opening title sequence of a film and lists the times at which various credits are shown, including: the name of the actor who plays the main character; the name of the novel and author it was based on; the names of actors and stunt doubles; the name of the actress who plays M; the names of the associate producer and production executive; and the names of various crew members like the camera operator, sound recordist, visual effects supervisor, editor, director of photography, production designer, composer, executive producers, screenwriters, and producers. It concludes by showing the director's name at the end of the opening sequence.
BBFC research
The British Board of Film Classification (BBFC) is a non-governmental organization founded in 1912 by the film industry to be responsible for the national classification and censorship of films in the United Kingdom. It was established by the film industry to self-regulate censorship rather than have government censorship. Its legal basis comes from the 1909 Cinematograph Act which required cinema licenses but courts later ruled licensing criteria did not need to be restricted to health and safety issues alone.
Call sheet
Mathew Bray and Kenya Bell are producing, directing, and handling props and special effects for the film. Mathew Bray is also wardrobe department head. Jack Waterman is the animal wrangler. Production roles including producer, director, production manager, and production coordinator will be filled by both Mathew Bray and Kenya Bell. Mathew Bray will be the script supervisor and first assistant director. Kenya Bell will be director of photography. Sound will be handled by Mathew Bray. Filming will take place from October 24th to November 14th with no shuttle provided and any dry weather being acceptable.
Cowboy bebop opening analysis
The opening sequence of Cowboy Bebop incorporates many conventions of the film noir genre. It introduces the main protagonist, an anti-hero detective, who is shown lighting a cigar with another person assisting him, similar to the detective characters in film noir. Subsequent shots introduce a potential femme fatale and hints of a mysterious past through her smoking and avoiding eye contact. Further shots depict gunfire and fighting, emphasizing the action and danger common in film noir stories. The opening concludes by re-showing the title to firmly establish for the audience that they are watching Cowboy Bebop.
Casino royale opening analysis
The opening sequence of Casino Royale establishes the film noir genre through its visuals and music. It shows James Bond firing a gun at the camera in a dirty suit, suggesting he has been in a fight. Animated playing cards circle and form the title. Bond is then shown aiming at a larger Jack card, establishing him as an underdog. Throughout the sequence, characters are associated with playing cards, guns represent the suits, and money flies, all connecting to the film's gambling themes and portraying it as a dangerous activity that some are addicted to. The opening ends by showing Bond walking towards the camera while switching between silhouette and live action, with money circulating in the background, cementing him as an antihero
Evaluation
The student created an Opie self-portrait using Photoshop tools including the magnetic lasso tool to section body parts, the paint bucket and color swatch tools to fill areas with single colors matching the original photo, and the brush tool to outline and smooth edges. They found no parts of creating the portrait difficult due to prior Photoshop experience. If recreating the work, they would spend more time detailing the shirt.
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Audience research analysis
- 1. Audience Research Analysis As you can see from the statistics above, the results that I got showed that the majority of my target audience turned out to have a female majority. Thus I will try and fit the narrative and video around the stereotypical ideas of what women enjoy to see within music videos, such as a theme of love within the narrative.
- 2. Within this question I began to get a solid idea of what the overall genre preference of my target audience. This has allowed me to plan my video along with the common conventions that are found within the music videos in said in certain genres. Due to the results that I have gathered, I have decided to make my music video fit the genre conventions of a pop rock video, while also keeping to some of the conventions of a rock video, thus I will use a mixture of narrative and performance shots. I decided on this question for part of my survey to gain knowledge on the types of artists in which my target audience enjoy to watch. This allows me to research various music videos from popular bands and see what they have created, thus allowing me to adjust my plan to suit the similar conventions and characteristics of these bands. This links to another question within the survey where I had
- 3. asked my audience to leave the name of their favourite bands. From the research I have gathered, it is clear to see that the majority of pepole would believe that a link between the lyrics and the visuals is the key feature within a music video as just under three quarters of the chart is taken up with this section. Therefore I plan to focus my music video heavily around a link between the lyrics and narrative that is occuring with the video, allowing me to meet the requests of my target audience. As you can see in the table above, the majority of my target audience belive that the use of a strong narrative, within a music video, is an important feature. The average weighted score overall for this section was 7.70/10, therefore I plan to have a strong narrative that has a decent development and obeys Todorov’s narrative theory.
- 4. As you can see, unlike the narrative structure, my target audience did not view a performance within the music video to be as important as a strong narrative. The weighted average result for this question was only 6.40/10. However, due to this result I do not plan on excluding a performance aspect within my video as this is a common convention within the pop rock genre and it is still seen by my target audience as a semi-important element to the music video. I included this question to try and narrow down the song choices that I had been considering using for my music video. All of the songs are well known songs by the artist ‘Train’ and as you can see from the answers, my choices have been narrowed down to one specific song. Therefore I have decided to use the song ‘Hey Soul Sister’ for my music video as it was the most popular song out of the
- 5. five that I had presented to my target audience. Finally I decided to include the 3 different catergories into which a music video could fall and asked my target audience which they would like to see portrayed in a music video. The data that I had gathered has highlighted that I should use amplification within my video, however I am not eager to disregard the other two catergories within my video and thus I am considering making a music video that is a combination of two of the catergories.