The document discusses feedback received from an audience on a music video project. Some key findings: - A survey found the audience liked dance, EDM, pop and soft rock music, so a soft rock song was chosen. - Viewers preferred upbeat songs, so an upbeat soft rock song by James Blunt was selected as Blunt was a favorite artist. - Dark lighting was popular but both dark and light lighting would be used to challenge conventions. - Early ideas were presented and mountain concept was well-received, so it was used with suggested changes. - A love story was incorporated in response to focus group feedback and Goodwin's theory on relationship themes.