Presents the results of a 2013 community college social media study. The purpose of this study was to explore how community colleges use social media to communicate and build relationships with students and the campus community. The survey sought information about current usage, initial implementation, policies and guidelines, and best practices for institutional social media use.
Learn more at www.leighannelawrence.com.
This paper explores university approaches to teaching social media and the expertise of social media professionals.
Colleges and universities teach social media in business or communication-focused departments if it all. Social
media professionals were surveyed to assess their skill set and how they obtained it. Respondent’s self-reported
skills predominantly comprise marketing and brand management vs. analysis. Identification of this skill gap
provides business schools opportunities to adjust their curriculum by teaching social media strategy coupled with
analytics to better prepare graduates.
This is a survey of K-12 educators on their use of and attitudes about social networking and Web 2.0 content-sharing tools. It was conducted in Aug - Sept 2009 to 100,000 teachers, librarians, and principals.
In it's third year, the 2012 Social Media in Higher Education survey is a study conducted by Pearson in conjunction with the Babson Survey Research Group on how today's faculty are using social media in their personal, professional and teaching lives. These results were presented by Mike Moran of Converseon, Jeff Seaman of the Babson Survey Group, and Hester Tinti-Kane of Pearson Learning Solutions at the Social Media for Teaching and Learning event in Boston, MA on Oct. 19th.
You can download the full 2012 Social Media in Higher Education report at www.pearsonlearningsolutions.com/social-media-survey.
Medical Education Curriculum :
1- General Need Assessment
2- Target Need Assessment
3- Goals and Objectives
4- Content and Educational Strategy
5- Implementation
6- Assessment and Evaluation
7- Maintainance, Enhancement, and Dissemination
WinAkademy Soutien Scolaire, invitée à la conférence internationale ICEEE 2012 a présenté sa vision des nouvelles techniques innovantes dans l'enseignement.
This paper explores university approaches to teaching social media and the expertise of social media professionals.
Colleges and universities teach social media in business or communication-focused departments if it all. Social
media professionals were surveyed to assess their skill set and how they obtained it. Respondent’s self-reported
skills predominantly comprise marketing and brand management vs. analysis. Identification of this skill gap
provides business schools opportunities to adjust their curriculum by teaching social media strategy coupled with
analytics to better prepare graduates.
This is a survey of K-12 educators on their use of and attitudes about social networking and Web 2.0 content-sharing tools. It was conducted in Aug - Sept 2009 to 100,000 teachers, librarians, and principals.
In it's third year, the 2012 Social Media in Higher Education survey is a study conducted by Pearson in conjunction with the Babson Survey Research Group on how today's faculty are using social media in their personal, professional and teaching lives. These results were presented by Mike Moran of Converseon, Jeff Seaman of the Babson Survey Group, and Hester Tinti-Kane of Pearson Learning Solutions at the Social Media for Teaching and Learning event in Boston, MA on Oct. 19th.
You can download the full 2012 Social Media in Higher Education report at www.pearsonlearningsolutions.com/social-media-survey.
Medical Education Curriculum :
1- General Need Assessment
2- Target Need Assessment
3- Goals and Objectives
4- Content and Educational Strategy
5- Implementation
6- Assessment and Evaluation
7- Maintainance, Enhancement, and Dissemination
WinAkademy Soutien Scolaire, invitée à la conférence internationale ICEEE 2012 a présenté sa vision des nouvelles techniques innovantes dans l'enseignement.
Professional Development: this is a power-point for a professional development I am giving my Resident teachers about the usefulness of online grading systems. Particularly, Schoology.
Topline Report on 2012 Social Media & Advancement ResearchMichael Stoner
These are the topline findings from the third annual Survey of Social Media in Advancement, conducted by mStoner in partnership with the Council for Advancement and Support of Education (CASE) and Slover Linett Strategies. This document contains demographic data from respondents and tables and data.
This study, which focuses on how institutions manage social media activities related to advancement, was designed and conducted by Slover Linett. The 2012 survey was distributed to CASE members in the US and abroad. Most are college and university professionals working in advancement, development, marketing, alumni relations, and other areas. This year’s response was the largest to date, with 1,187 respondents.
We’re working with our partners there and at CASE on a white paper to be released in July. The white paper will provide a look at deeper some of these results, with a strong focus on how institutions are using social media in campaigns. Half the institutions that responded are using social media channels as an integral part of campaigns, with outcomes that range from boosting attendance at events to raising money. We’ll include about half-a-dozen case studies of campaigns in the white paper.
Many higher ed organizations launch their social web presence BEFORE they fully understand the values and risks of social media, often times resulting in poorly developed and managed virtual communities. This workshop will provide real world strategies and tactics to help every stakeholder in your university - from part-time student to chancellor - participate in and rally behind a comprehensive social media strategy. How can you perform a social media audit and develop a 6/12/24 month rolling plan? What are the necessary resources and integration points for executing on your social media objectives? How can you further deliver upon your business and marketing goals through social media? How can you secure buy-in for your social media plan from even the staunchest faculty member?
Education in the Digital Age: Healthy and Happy ChildrenEduSkills OECD
The COVID-19 pandemic was a forceful reminder that education plays an important role in delivering not just academic learning, but also in supporting physical and emotional well-being.
Balancing traditional “book learning” with broader social and personal development means new roles for schools and education more generally.
This volume is part of a series that examines the intersections between education, well-being and digital technologies.
Complementing the first volume Educating 21st Century Children: Emotional Well-Being in the Digital Age, this volume turns the spotlight on physical health and well-being.
It explores the important role of play and risk-taking in learning.
It examines the “pursuit of perfection” and the impact on children’s lives, whether it be physical, cognitive or academic.
It highlights important efforts countries have made to tackle inequality and protect and empower students in both physical and digital environments.
It ends with a look at the pending agenda, underscoring the role of partnerships, policy and protection.
#BPDNOLA17 – The Social Media Toolkit goes on the roadLaurel Hitchcock
In November 2016, I had the pleasure of presenting with Allison Curington, Director of Field Education at the University of Alabama, about our Social Media Policy Toolkit at CSWE’s 2016 Annual Program Meeting in Atlanta, GA. Today, we are at BPD’s 2017 Annual Conference in New Orleans to share our work once again. We will be talking about a project that we have been working on for the past two years, a Toolkit for Social and Digital Media Policies in Field Education. Please join us at 11:00 AM in Bayside B at the Sherton in New Orleans for our presentation. Allison and I started collaborating on this toolkit after many, many conversations about the growing use (and misuse) of social media in field education by students, educators and field supervisors. We saw that field directors were increasingly dealing with ethical and practical issues related to the use of social and digital media in field education, and we wanted to provide information and tools to help field directors raise awareness with students and field supervisors.
Professional Development: this is a power-point for a professional development I am giving my Resident teachers about the usefulness of online grading systems. Particularly, Schoology.
Topline Report on 2012 Social Media & Advancement ResearchMichael Stoner
These are the topline findings from the third annual Survey of Social Media in Advancement, conducted by mStoner in partnership with the Council for Advancement and Support of Education (CASE) and Slover Linett Strategies. This document contains demographic data from respondents and tables and data.
This study, which focuses on how institutions manage social media activities related to advancement, was designed and conducted by Slover Linett. The 2012 survey was distributed to CASE members in the US and abroad. Most are college and university professionals working in advancement, development, marketing, alumni relations, and other areas. This year’s response was the largest to date, with 1,187 respondents.
We’re working with our partners there and at CASE on a white paper to be released in July. The white paper will provide a look at deeper some of these results, with a strong focus on how institutions are using social media in campaigns. Half the institutions that responded are using social media channels as an integral part of campaigns, with outcomes that range from boosting attendance at events to raising money. We’ll include about half-a-dozen case studies of campaigns in the white paper.
Many higher ed organizations launch their social web presence BEFORE they fully understand the values and risks of social media, often times resulting in poorly developed and managed virtual communities. This workshop will provide real world strategies and tactics to help every stakeholder in your university - from part-time student to chancellor - participate in and rally behind a comprehensive social media strategy. How can you perform a social media audit and develop a 6/12/24 month rolling plan? What are the necessary resources and integration points for executing on your social media objectives? How can you further deliver upon your business and marketing goals through social media? How can you secure buy-in for your social media plan from even the staunchest faculty member?
Education in the Digital Age: Healthy and Happy ChildrenEduSkills OECD
The COVID-19 pandemic was a forceful reminder that education plays an important role in delivering not just academic learning, but also in supporting physical and emotional well-being.
Balancing traditional “book learning” with broader social and personal development means new roles for schools and education more generally.
This volume is part of a series that examines the intersections between education, well-being and digital technologies.
Complementing the first volume Educating 21st Century Children: Emotional Well-Being in the Digital Age, this volume turns the spotlight on physical health and well-being.
It explores the important role of play and risk-taking in learning.
It examines the “pursuit of perfection” and the impact on children’s lives, whether it be physical, cognitive or academic.
It highlights important efforts countries have made to tackle inequality and protect and empower students in both physical and digital environments.
It ends with a look at the pending agenda, underscoring the role of partnerships, policy and protection.
#BPDNOLA17 – The Social Media Toolkit goes on the roadLaurel Hitchcock
In November 2016, I had the pleasure of presenting with Allison Curington, Director of Field Education at the University of Alabama, about our Social Media Policy Toolkit at CSWE’s 2016 Annual Program Meeting in Atlanta, GA. Today, we are at BPD’s 2017 Annual Conference in New Orleans to share our work once again. We will be talking about a project that we have been working on for the past two years, a Toolkit for Social and Digital Media Policies in Field Education. Please join us at 11:00 AM in Bayside B at the Sherton in New Orleans for our presentation. Allison and I started collaborating on this toolkit after many, many conversations about the growing use (and misuse) of social media in field education by students, educators and field supervisors. We saw that field directors were increasingly dealing with ethical and practical issues related to the use of social and digital media in field education, and we wanted to provide information and tools to help field directors raise awareness with students and field supervisors.
Empirical Experiment on Navigation with Social TagsStefan Schweiger
An empirical experiment that investigates whether people search for information that is in line with their prior knowledge on the one hand and social information in the tag cloud on the other hand. The task was to find information on the treatment of depression. Results showed that people are biased towards psychotherapy compared to pharmacotherapy in information search. However, prior information before the search task and social information by means of tag clouds were sufficient to diminish the bias.
IPMA YC in collaborazione con RisorsaUOmo e MIP Politecnico di Milano presentano il Business Game dedicato al Project Management applicato a grandi eventi come Expo 2015
The New European PV Legislation: Issues and ChallengesSara Dunlap
A presentation by Dr. John Clark, President and Chief Medical Officer at PCSglobal, on European pharmacovigilance issues presented at the 2013 Regulatory Affairs Professional Society Annual Meeting. Major issues and challenges posed by EU (European Union) Regulations are covered in this presentation.
Noni K. Gaylord-Harden, Ph.D. - “Shifting the Narrative on Development in You...youth_nex
Noni K. Gaylord-Harden - Associate Professor of Psychology, Loyola University Chicago
Part of the Youth-Nex Conference: Youth of Color Matter: Reducing Inequalities Through Positive Youth Development #YoCM15
Panel 1 - "Culturally-Grounded Approaches to Positive Youth Development"
Cultural beliefs, traditions, and pride can play an integral role in promoting positive development for youth from ethnic minority backgrounds. In this panel, we will hear about connections between cultural values and healthy development for American Indian youth, culturally-linked coping strategies among African American teens, and the benefits of emphasizing cultural pride in natural mentoring relationships.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
Social Strategies for Successful Student EngagementSalesforce.org
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Incorporate Digital Photography and Social Media into the CurriculumNAFCareerAcads
Can Facebook, Instagram and digital photography work as tools in your classroom? Technology is redefining the way we communicate, and social media and digital photography have played a huge part in the shift. Come learn strategies for engaging students by incorporating social media and digital photography into the NAF curriculum.
The major findings from the 2013 Social Media Higher Education Survey jointly conducted by Pearson Learning Solutions & The Babson Survey Research Group.
#APM16 - A Toolkit for Social and Digital Media Policies in Field EducationLaurel Hitchcock
Social Work field directors are increasingly dealing with ethical and practical issues related to the use of social and digital media in field education. This workshop will provide information and tools to help field directors raise awareness with students and field supervisors.
Strategic Trends In Alumni Engagement Case Summit09Susan Anderson
Alumni are a powerful influence on our institutions. Are we engaging them strategically? This session will address new directions in alumni engagement and shifts away from traditional membership models. The session will examine a nationally-normed alumni attitude survey: What do alumni want most from their relationship with your institution? Are you listening to them, and do they know it? You can’t engage them if you don’t know what they are thinking. Review new technologies to engage alumni and how to use them to effectively engage your alumni. Are you sending the right things? Too many emails? Learn more about the most effective tools for communicating with alumni of any age group. Even your grandmother Twitters!
Implementing education responses to coronavirus (COVID-19)EduSkills OECD
The coronavirus crisis has seen education systems around the world having to quickly react to the unprecedented situation. We present a toolkit to help countries continue in their efforts to design and implement education system responses during COVID-19. The toolkit can be used by individual policy makers or teams at the local, regional or national level to shape the implementation of their education response strategies.
Developing a Professional & Ethical Online Presence for Social Work PracticeLaurel Hitchcock
This presentation was delivered on 10/4/19 at the Alabama/Mississippi Social Work Education Conference in Oxford, MS. Social work practitioners and educators are increasingly dealing with ethical and practical issues related to the use of social and digital media across various practice settings. This workshop will provide information and tools that social workers can use related to the use of social and digital media in practice.
Similar to How Community Colleges Are Using Social Media: 2013 Case Study (20)
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
How Community Colleges Are Using Social Media: 2013 Case Study
1. How Community Colleges Are Using Social Media to
Build Relationships & Drive Engagement
Leigh-Anne Mauk Lawrence
October 22, 2013
2. Hagerstown CC Quick Facts
o Founded in Maryland in 1946
o 100+ Programs of study
o Annual credit population
of 6,7000
o Annual non-credit
population of 9,500
www.hagerstowncc.edu
o Special emphasis on STEM
programming, health care,
business, and lifelong
learning
2
3. Why a Community College Study?
Past Studies Had a Narrow Focus
Focused primarily on four-year schools
Focused on how social media can be incorporated into the curriculum
or used as a learning tool
Have not addressed how social media can be used to build
relationships or foster community discussion (or be used as a PR tool)
Community colleges are wondering what’s next
How do we maximize our social media effectiveness?
How do we continue to build relationships and increase engagement?
3
4. Survey Design & Methodology
Voluntary, opt-in survey administered through SurveyMonkey.com
in Nov. 2012
Survey questions were drawn from existing higher ed social media
research and the researcher’s own experience as a social media
administrator at a community college
Study participants were selected from the NCMPR member directory
Survey sent to PR/marketing/communications directors at 574
community colleges and technical schools across the nation
4
5. Population Sample
Population Data by School
188 schools from 44 states responded
for a response rate of 33%
42% were rural
33% were city-based
25% were city-adjacent
(within 25 miles of a major city)
Majority offered between 50-100
programs of study and had between
5,000-10,000 credit students
98% use social media
5
7. Major Findings: What are schools using?
200
180
160
140
120
100
80
60
40
20
0
Facebook
Twitter
YouTube
Google+
Foursquare
LinkedIn
Flickr
Pinterest
Other
78% have been using social media for 3 years or more
7
8. Major Findings: Why are they using it?
Top Seven Reasons Colleges Use Social Media
Sharing News & Events
Increasing Student Engagement
General Marketing/College Promotion
Community/Relationship Building
Promoting Student Support Services
#1
#2
#3
#4
#5
Recruiting Prospective Students
Connecting with Alumni and/or Potential Donors
#6
#7
Not just for students anymore: 82% use social media to communicate and share
information with community members and the public
8
9. Major Findings: How are schools using it?
Posting Frequency
Time of year plays a key factor in determining a posting schedule (i.e., if
classes are in session) as well as the target audience and the popularity of a
particular platform with that audience
50% post content daily
35% post more than twice a day to certain platforms
10% post on a weekly basis
Content type
Varies by platform type
Majority of schools agree that different platforms appeal to different audiences
That same 95% agree that content should be tailored to fit the intended
audience and platform through which content is being shared
9
10. Top Contender: Facebook
All 184 schools using social
media have at least one
Facebook page
70% of those schools have
several different Facebook
pages for different
campuses, departments, or
programs
91% said that Facebook is
their most popular social
media platform
10
14. Schools Not Using Social Media
Of the 188 respondents, only four were not yet using social media
All plan to use social media—namely Facebook—in the future and
anticipate social media playing an important role in their colleges’
communications plans
“One billion Facebook users can’t be wrong.”
-Survey Respondent
14
16. Initial Social Media Concerns
Insufficient resources to properly manage social media
(e.g., staffing, funding, etc.)
Concern about inappropriate posts by students
Privacy concerns (e.g., FERPA violations)
Concern about how to develop guidelines, policies, procedures, and
strategies for social media usage and implementation
16
17. Initial Barriers Encountered
Resistance by administration
Lack of buy-in by staff and faculty
However…
o 45% did not encounter any barriers
when implementing social media at
their institutions
o Of those that did encounter
resistance initially, schools have now
found that “all embrace [social
media.]”
17
18. Challenges Faced After Implementation
Other
Primary concerns: How to manage newly established social media accounts and/or how to
ensure that all staff and faculty were on the same page in regard to usage and administration
18
20. To Policy or Not to Policy?
40% have established official policies to guide social media usage at their
institutions
32% are working on drafting a social media policy
28% did not have an official, board-approved policy, but had created
guidelines
85% felt that having social media policies and/or guidelines greatly
benefited the institution
A Brand New Policy?
Many school chose not to create a separate social media policy, but instead
expanded existing policies on online communications, computer usage, or
other electronic media policies
Polices governed both students and employees
20
21. Common factors among schools
1.
One department oversaw
institutional social media usage
Only 11% had another department
overseeing social media usage and in
the majority of those cases, social
media was managed in collaboration
with the PR/marketing office
21
22. Common factors among schools
2.
Content was not censored
- Students were free to post their opinions as long as those comments
were not “inappropriate”
Examples of inappropriate content included:
•
•
•
•
•
•
•
•
“Hate speech”
Profanity or vulgarity
Name-calling or threatening language
Harassment of any kind (e.g., sexual, religious, racial, etc.)
Content that violated state or federal laws including copyrights
Partisan political activity
Selling of goods or services for personal or financial gain
Confidential information about the college, its staff, or its students
22
23. Common factors among schools
3.
Social media administrators were required to adhere to specific
guidelines
Examples of guidelines/requirements included:
•
•
•
•
•
•
Training in social media etiquette
Posting content a certain number of times per week
Responding to student questions and complaints
Integrating multimedia into their postings (e.g., photos, videos, etc.)
Taking classes/workshops on how to write for social media
Creating a social media plan for the institution prior to
implementation
23
25. Engaging Students is Key
“We want [our students] to feel connected to the college and
to each other. We have to keep content coming on a regular
basis to do that. And we keep trying new things.”
-Survey Respondent
71% feel that social media could
have a positive effect on student
engagement and 58% believe that
it can have a positive effect on
student outcomes
64% believe that social media can
positively impact student retention
25
26. How Do You Build an Online Community?
Effective social media management + Regular posting of fresh, multimedia-driven
content = Engagement
Most Rewarding & Beneficial Social Media Practices
Posting content on a regular basis
Allowing students to post comments and answering
student questions in a timely manner
Having one dedicated staff member oversee all college
social media accounts (i.e., a social media specialist or
similar position)
Posting college delays or closings and inclement
weather announcements
Highlighting positive human interest stories about
faculty, staff, and other students
#1
#2
#3
#4
#5
26
27. Top 3 Ways Schools Are Engaging Students
By asking questions and seeking student opinions and feedback on
campus initiatives and improvements
By allowing students to post directly on college social media accounts
(complaints and questions)
By sharing stories and photos/videos that students care about (e.g.,
student life, faculty and student success stories, etc.)
27
28. Going Beyond Campus:
Community Engagement
Schools are using social media to connect with alumni, potential
donors, community leaders, prospective students, and the media
Facebook and Twitter remain the most popular platforms for
communicating with non-students, although LinkedIn is growing in
popularity
Engagement by non-students mostly consists of shares and retweets,
but that is expected to change as schools continue to integrate social
media into their communications plans
28
29. What’s Next on the Social Horizon?
Predictions based on the 2012 study
Schools will need to pick and choose what platforms will suit their
intended audience(s) best and develop plans on how to use those
platforms effectively
As funding allows, more schools will begin hiring dedicated social
media managers to help guide institutional social media usage
Colleges will need to provide training for faculty and staff
administrators
Colleges will need to start offering training for students on how to use
social media professionally and how to monitor their online reputation
29
30. Final Takeaways – Advice from the Trenches
Choose your gatekeeper
Find the keymaster
Establish a social media policy
Look before you leap
and don’t be greedy
Avoid “shiny object syndrome”
Hold faculty and staff accountable
30
31. Final Takeaways – Advice from the Trenches
Establish your voice
Know your audience
Post content regularly
Catch their eye
Go beyond the text message
Get students involved
Answer student questions
Be open-minded and willing to learn
31