The survey results provide useful information for creating a music video for a rock band. The primary audience is males aged 17-21 who prefer a music video that blends narrative and live performance. Common elements in rock music videos like guitars, denim jackets and city locations should be included. The fast cutting editing style is most popular. This data will help guide creative choices to make a music video that appeals to the target rock audience.

2. GENDER ANALYSIS
The results of this question are hugely
helpful as it gives us a clear idea of the
audience that surrounds the rock genre.
From the pie chart shown we can see that
there is a slight majority of males in our
audience at 55%, whereas our female
result comes in at 45%. This majority is so
miniscule that we do not feel the video can
be purely male-focused, and will strive to
fulfil the needs of both genders with our
promotional package.
Using this data we will ensure we allow our
music video to be suitable for both
genders, considering attitudes to
representation of males and females.

3. AGE RANGES
We asked our survey participants to state
which of the given age ranges they fitted
into. As you can clearly see from the image
to the right there is a huge majority of 17-
21 year olds in our audience at 71.67% .
There is a small amount of 30+
respondents but it’s clear who is
dominating age range for the genre.
Now that we have evidence of there being
a predominantly youthful audience, we can
target our promotional package towards
their age range, taking into account current
trends amongst their age range to ensure
that it is as successful as possible. We will
also ensure we make the video

4. “WHAT WOULD YOU RATHER SEE IN A MUSIC VIDEO?”
The question posed to survey participants
asked which of 4 given styles of music
video they preferred.
It’s clear from our results that the audience
of our survey greatly prefer ‘a blend of both
narrative and live performance’, with over
50% of answers being this.
Using the results we’ve gained from this
question we can stylise our music video to
include both a narrative segment alongside
some live performance footage, and we
can see this fitting well with our choice of
song.

5. “FAVOURITE ROCK BAND / GROUP?”
As a way of understanding our audience’s
musical preferences in the rock genre, we
asked them to tell us their favourite rock
bands. We gave 6 popular artists as
examples but also allowed our participants
to tell us their answer if one of our provided
ones was not their favourite. This allowed
us to have a look at influences and
preferences the audience may have about
other current bands and their videos.
From our results it is clear that ‘Foo
Fighters’ were the favourable choice, with
our chosen artist ‘Royal Blood’ coming just
below. In the ‘other’ category we were
given a wide range of answers of bands in
the genre, which will be useful in looking
for inspiration for our video, alongside
looking at current and past promotional
packages by ‘Foo Fighters’.

6. “WHAT WOULD YOU ASSOCIATE WITH THE ROCK GENRE?”
After asking our participants what they
would associate with the rock genre we
received a clear agreement of the inclusion
of guitars, with brands such as Gibson and
Fender. Marshall amplifiers were also
highly chosen, which shows that there is
some awareness of brands in the genre.
We will aim to include at least 2 of these
brands in our video to help fit conventions.
Denim Jackets also gained the same
results as Guitar Amplifiers, so we will also
include band members wearing these.
Overall we hope that the inclusion of the
most popular choices will allow our video to
fit genre conventions.

7. “WHAT WOULD YOU EXPECT TO SEE IN A ROCK VIDEO?”
According to our audience, Live performance is
what they would most expect to see in a rock
music video, whilst the usage of a narrative came
2nd in the results. This reiterates the result from
our 3rd question (“What would you rather see?”) ,
showing that our audience’s preferences are also
what they would expect to see (Genre
Conventions). This gives us a solid reasoning to
continue with our plans to create a music video
structured by both Narrative and live footage.
As it was also highly chosen, we will aim to
stylise the video with dark colour schemes and
our Narrative will have ‘dark’ themes within it. We
will still edit our video quite thoroughly in post to
ensure it fits our theme, but will try to not over
edit as it seems this was not preferable to our
audience and will act similarly with the use of
product placement.

8. “TELL US YOUR FAVOURITE MUSIC VIDEO”
We asked our audience to tell us their favourite music video and we received a huge set of
varied results, some of which we wouldn’t have expected to see. The majority of
responses were from the rock and indie genres, with Foo Fighters, Red Hot Chili
Peppers, Foals, Muse, Queens Of The Stone Age and The Libertines being popular
answers. It was interesting to see a variety of artists outside of the rock and indie
genres chosen, including Kanye West, Blur, Everything Everything and even Robbie
Williams chosen.
This clearly shows that even for fans of the rock and indie genres, other videos from
different artists can be appealing, and in the end we feel that it’s clearly down o personal
choice.
For the benefit of our video, we will take into account the relevant videos from our chosen
genre for inspiration.

9. “WHICH EDIT STYLE DO YOU LIKE THE MOST?”
Its clear that the fast cutting & editing style
is the most favourable amongst our survey
participants from it’s huge 52% result. We
feel that this style comfortably fits both our
genre and our choice of song as it will
allow us to match the rhythm of the song in
many places of our video. We may
experiment with other styles in the post
production stage but aim to stick with this
faster cutting style.

10. “WHAT LOCATIONS WOULD YOU SEE IN ROCK VIDEOS?”
The majority of our participants chose city
and urban areas as the location they would
most associate with rock music videos
(70% of responses included this).
Recording studios also were heavily
chosen, which is no surprise as genre
conventions include rock music using real
instruments, and recording spaces would
be needed for bands.
These results were as we expected and
this will allow us to continue with our
planned music video idea, whilst still
considering the inclusion of both Urban
areas and Recording studios.

11. EVALUATION OF RESULTS
Overall our results have proved to be helpful and prove that our choice of
questions was effective to learn more about our audience. Without
creating our survey, we would not have evidence of what our audience
actually prefer, so it has been hugely important to change our
assumptions into facts.