The document discusses the results of a market research survey conducted to inform the creation of a student music video. The survey asked respondents questions about their music preferences, how they discover and watch music videos, and what elements they like or dislike in music videos. The results showed that most respondents listen to music everyday and enjoy genres like hip hop, pop and R&B. They discover music videos on YouTube suggestions and social media and watch them primarily on YouTube. Respondents indicated they want to see dancing, variety of shots and both narrative and performance elements in music videos. This information will help the students incorporate popular elements in their own music video.

1. MARKET RESEARCH SEDA NUR ELDEK

2. WHY IS MARKET RESEARCH
IMPORTANT?
Market research is important because it’s a way of finding out what our target audience likes in a
music video for example genre, setting, artist and narrative. As a group we decided to range our
target audience to be 14 and over as it will give us a variety of views. In our survey we included
ten questions that we would ask an audience and these were what genre are you, how often do
you listen to music, what genre(s) of music do you listen to, how do you find about music videos,
how do you view music videos, do you prefer to watch music videos as you are listening to the
song, what would you like to see in music videos, do you like music videos that contain a
narrative or performance, is there anything in music videos that you would not like to see, and
finally how much do you pay attention to the lyrics. The survey was really helpful as it gave us
responses that we will use to make our own music video better.

3. WHAT GENDER?
We asked the question ‘what gender’ because it
would of separate the females and males into
categories on what they each like to see in music
videos and allow us to include elements that each
categories likes. This would be helpful as both of
the audiences will like some elements of the music
video.
Looking at the results we can see that more
females took part in our survey than males did.
This would be a slight issue as its not equal and
would give us different opinions and views.
However, there was three responses that said
prefer not to say which might be males or females.

4. HOW OFTEN DO YOU LISTEN TO
MUSIC?
We wanted to ask this question because it would of gave
us an idea of how often our audience listens to music.
This would be beneficial as we would know roughly how
many times our music video will be watched.
Looking at the results we can see that 33 people listen to
music everyday, 3 people listen to music often, and 3
people rarely out of 39 people. This was an important
information as it would show us how many people will
watch our music video. This will also help us with making
the right decisions so that people can watch our video and
leave a comment. To do this we could look at comments
from the people who rarely watch music videos and
analyse them according to what we can add in our music
video.

5. WHAT GENRE(S) OF MUSIC DO YOU LISTEN
TO?
We decided to choose this question as it would of allow us to see what genre our
audience likes to listen to. As a group we decided to pick the genre Pop as it
suited all of our liking. This question was really beneficial as it shows us how
many people listen to the genre that we chose.
Looking at the results I can see that Hip Hop was the most listened genre and Pop
was the second one along with R&B. This is a good feedback as we can now look
into these genres and look at what codes and conventions they use in their music
videos so that we can include these in our one.
Looking at the other genres I could see that some people like House, Country,
Folk, Soul, Indie, Jazz, Reggae, Rock, and Rap. This allows us the investigate
more in these genres and be able to apply this to our music video.

6. HOW DO YOU FIND OUT ABOUT MUSIC
VIDEOS?
We decided to ask this question because it’s a way of how our audience finds about
music videos, so that when our music video is published we might be able to use what
they recommended.
Looking at the results I could see that the audience found music videos from YouTube
Suggestions. Second was word of mouth and then social network e.g. Twitter and
Facebook. I could see straight away that we can promote our music video on a social
network and maybe create our own account where we can add information about the
music and artists.
The results for the Other choice, 4 people gave responses and one of them was
Soundcloud. This would be a good way to get our music across however, its not the
right format as music videos can’t be published on it and it will just be the soundtrack.
This also could be considered as copyright and our group wouldn’t want the music
video to be removed.

7. HOW DO YOU VIEW MUSIC VIDEOS?
We decided to ask this question because it’s a way of
finding out how the target audience views music
videos, where then we will be able to publish it so that
the audience can watch our music video.
Looking at the results I can see that the audience
mostly viewed music videos on YouTube. This
question was really beneficial as it helped us with
picking the right format to upload our own music
video. This will also help our music video get more
views.

8. DO YOU PREFER TO WATCH MUSIC VIDEOS
AS YOU ARE LISTENING TO THE SONG?
This question was useful as it asked the audience if
they liked watching music videos of the song
while listening to the song. This was useful
because it gave us an idea on whether people will
watch the music video and listen to the song or
listen to the music without looking at the music
video. I think our music video will be watched
while listening to it, because its new and shows a
remake of the actual artists music video.
Looking at the results I can see that the most
common one was the ‘sometimes’ choice with 30
people choosing this. For the ‘Yes’ and ‘No’ choice
people voted 4 for each.

9. WHAT WOULD YOU LIKE TO SEE IN A
MUSIC VIDEO?
We decided to ask this question because it’s one of the
most important ones and it would allow us to see what
our audience likes to see in music videos and it will be
helpful as we can include these features in our own
music video.
Looking at the results I can see that the most common
one was dancing and the second one was variety of
shots. As a group we will include these in our music
video so that the audience will like to watch it as we
included features that they recommended.

10. DO YOU LIKE MUSIC VIDEOS THAT CONTAIN A
NARRATIVE (STORY) OR PERFORMANCE?
We decided to ask this question because we would like
to know what our target audience likes in music
videos, so that when we do our music video we can
include these; Narrative and performance or both.
Looking at the results mainly people wanted to see
both which was narrative and performance in music
videos. This was useful as now we know as a group
what to include when filming our video. The image
below shows three responses that students wrote.

11. IS THERE ANYTHING IN MUSIC VIDEOS THAT
YOU WOULD NOT LIKE TO SEE?
We decided to ask this question because it linked with question
7 as this one said what would you not like to see in music
videos. This is an important question because as a group we
wouldn’t want to include something that the target audience
doesn’t like to see.
Looking at the results we can see that the audience doesn’t want
to see unexpected endings and turning the music video into a
movie. This was an important information as we wouldn’t want
this to happen to our music video.

12. ON A SCALE OF 1-10 (10 BEING THE HIGHEST)
HOW MUCH DO YOU PAY ATTENTION TO THE
LYRICS?
We wanted to ask this question to our target audience because
we wanted to know whether they pay attention to the lyrics of
the song or not. This is important because this will allow us
to concentrate on different parts of the music video.
Looking at the results I can see that mainly people chose 8 on
the scale of how close they pay attention to the lyrics. This
was important as we will look at the lyrics carefully and add
features from the lyrics so that it corresponds.