Raj is an 18-year-old male hip hop/R&B artist who enjoys partying and taking influence from artists like Post Malone, Jeremih, and Drake. The group chose to use Raj's real name to make him seem like a real person and close the gap between artist and audience. They will film a music video for Post Malone's "Too Young" showing a younger version of Raj enjoying life with no responsibilities and the present version reminiscing. The target audience is 16-25 year olds as the group can relate to them and not have to censor content. They will promote Raj through social media like Instagram, creating a music video and digipak to gain recognition.

1. Media Pitch:
Dilraj, Tufan,
Youssef, Sezgin

2. Story behind our artist
 Raj is a Hip Hop/RnB artist. He is an 18 year old male
who likes to go out and party and live life on the edge. He
enjoys creating and performing music from the Hip/Hop
and RnB genre as he has taken influence from Post
Malone, Jeremih and Drake.
 We chose this name because this is our artist’s actual
name. This allows realism and shows that he is a real
person and no one special. This allows the audience to
relate to the artist because it is their real name and not a
stage name, this makes the audience feel involved in his
personal life. This makes the listeners see him as a friend
because through his lyrics they will be able to see what
type of person he is. It closes the gap between the
audience and artist.

3. Our idea for our music video
 We aim to add narrative and performance throughout
our video. In the narrative we aim to use a younger
version of our lead character and show him having fun
and enjoying himself and the older version reminiscing
and thinking back to the times when he was a young
child with no worries/responsibilites.
 We plan to film most of it outside in different unique
locations.

4. Genre and why we chose it
 Our genre is R&B and Hip Hop.
 We chose this because as young people we all listen to
this genre of music and enjoy it, also we feel we know a
lot about it which then makes this task a lot more easier
as we can nail the codes and conventions.
 Also the combination of R&B and Hip Hop is unique
which makes it stand out from the typical music videos.
 We are going to follow this genre because as a group we
feel we understand and can produce a music video that
can fit into this genre.
 The song we chose has a slow tempo which means we
can set the video up in a slow paced to match.

5. What song we chose and why
 We chose the song ‘Too Young’ by the artist Post
Malone
 We chose this because we enjoy the lyrics to the song
 We chose this song because as a group, all four of us
are able to connect with the style of the song and the
lyrics are relatable
 This song represents the entire modern RnB and Hip
Hop genre, another artist that makes similar songs is
PARTYNEXTDOOR
 The music video has a meaning which we wish to
portray in our video as Post Malone doesn’t do this

6. Who will we be using as our
artist
 For our lead character we will need a male to portray
our artist,
 Our lead character will be acted by Dilraj Singh. We
will need an older male and a younger version of the
character to portray the meaning of the song
 To assist with the narrative, we aim to use a younger
version of our lead actor to show how quickly a person
can grow up and how they were once young and didn’t
have to worry about anything and now he is a teenager
about to enter adulthood and face the struggles of
being independent.

7. What audience would we be
appealing to
 Our target audience is young adults between the ages
16-25. We have chosen this target audience because
we can relate to this age group as we fit into this
category. By choosing this target audience, it allows us
to be free and be more edgy, this adds realism
because we don’t have to sugar-coat anything to suit
the younger viewers, we can allow the artist to be
himself and be authentic.
 Our secondary audience is adults (35+) as this creates
a nostalgic feeling for the listener as it reminds them of
when they were younger and how carefree they used
to be before they grew up.

8. Our style (fashion and media
image)
 Our lead character is a young male in his late teens,
he is fashionable and up to date with the latest trends.
For example, latest clothing, jewellery, designer gear.
 Our artist is known for his signature pose which will be
performed throughout the video and on the album
cover. Our fans will be able to connect with us when
they see the pose as the pose will be iconic to the
artist.
 Our artist will be very dynamic as he will be living a
similar life to his target audience, for example, going
out partying and attracting females in his case.

9. How are we going to promote our
artist
 We are going to promote the artist creating a music video
for him and also a digipak and website.
 Further more we are going to gain more of a following by
using different social media platforms to get recognition
for our artist.
 We were inspired by Stormzy because his career
reached the stage it’s at because of social media and
how he constantly interacted with his fan base.
 We will heavily use social media sites such as Instagram,
Facebook, Twitter and Soundcloud. This will allow us to
give our artist the exposure he needs. Also we will use
hashtags to get our artist trending and noticed. Further
more we will create a YouTube channel consisting of
future tracks from our artist.