Presentation1
•Download as PPTX, PDF•
0 likes•48 views
This document discusses the target audience for a film about teenagers dealing with bullying. The primary audience is fans of psychological drama films who enjoyed movies like "Memento" and "The Green Mile" that have similar themes of bullying. The document also suggests that teenagers may connect more with the film than adults since it depicts common teenage experiences like bullying during that stage of growth. Research was conducted through questionnaires and examining other successful psychological drama films to determine what audiences enjoy in order to appeal to fans of the genre.
Report
Share
Report
Share
Recommended
What have you learned from your audience feedback
This document summarizes the research and audience testing conducted for a student crime thriller film. It describes how the filmmakers determined their target audience would be males ages 15-30 based on the genre and film content. They interviewed classmates and students from other departments about the film idea, asking about age, opinions on the idea, and suggestions. The interviews provided positive feedback and belief that the storyline was good. After filming, they conducted an online questionnaire which also generated positive reviews, though it was limited by only surveying genre fans and using set questions rather than open discussion.
Survey+analysis[1][1]
The survey analyzed responses from 15-20 year olds and students to help design a film that would appeal to this target audience. It found that the audience prefers comedies over horror or fantasy films. They also enjoy films set in relatable locations like schools. Most respondents thought storyline, camera shots, and acting were important for a great film. Therefore, the filmmakers will focus on an enticing storyline and high production quality to match viewers' expectations. The film will also take inspiration from popular "hero films" where the main character overcomes challenges to achieve their goal.
Media evaluation question 4
The target audience for the film is ages 15 and up, as the filmmakers thought people that age enjoy scary thriller films. Females may be particularly drawn to the film given its strong female friendships. Pre-production research involved a video questionnaire of the target demographic to understand their preferences for sound, locations, and appropriate age rating after hearing the plot. Their positive feedback validated the filmmakers' ideas and their suggestions, like using woods locations, were incorporated into planning the film to appeal to the audience.
Question four and five
The document discusses targeting a specific audience for a film rated R between ages 17 to 35. Research was conducted on existing R-rated films and audience feedback to determine the appropriate rating and elements to include. Violence and mystery were chosen as they appeal to males and a wider audience. Hoodies were included to appeal to teenagers. The film addresses this audience through a violent plot and enigma to intrigue viewers and make them question what will happen. Targeting a specific demographic makes it easier to appeal to and attract that group rather than trying to appeal to everyone.
Questionnaire analysis 1
This document analyzes the results of a questionnaire given to Ryan Bogle's target audience for a new police crime film called Redemption. The responses showed that the audience had a varied mix of opinions, most go to the cinema 1-2 times a month, and prefer the name Redemption over Retaliation for the film. The analysis of the answers will help guide the creation of the trailer and film by finding what genres the audience enjoys and determining that sound is an important element.
Question 3
The researchers conducted audience research to learn about their target demographic for a crime-action film. They discovered through a site called Pearl and Dean that the target was mainly males aged 15-24, matching the audience for a similar film. They created questionnaires to understand audience preferences, finding that crime and action genres were most popular. Feedback from students to questions about the film storyline was positive. Uploading a teaser trailer to YouTube also received only positive comments, showing that the chosen music fit well with the shots.
Audience Research - Lj Picturesss
The document discusses audience research conducted for a film project called Lj Pictures. A survey was designed and distributed online and in the student center to gather feedback. The majority of respondents were males between 16-30 years old. Most said a teaser trailer would encourage them to see the full film. Respondents also preferred films that keep viewers guessing over predictable plots. The most popular genres were action and thriller. This information will help the filmmakers choose genre, target audience and elements to include in the teaser trailer, such as music suited to the age of the intended viewers. The goal is to target the right audience to help ensure the film's success.
Who are your target audience for your product?
The document discusses the target audience for a zombie film. The target audience is identified as 18-25 year olds, as they have disposable income as students and enjoy watching zombie films. Protagonists will be similar ages so audiences can relate to them. Research found zombie films typically receive 15+ or 18+ age ratings. A survey also found protagonists should be relatable ages. The target audience of 15-25 is more aware of modern zombie culture. Peer input on zombie film preferences informed title sequence design.
Recommended
What have you learned from your audience feedback
This document summarizes the research and audience testing conducted for a student crime thriller film. It describes how the filmmakers determined their target audience would be males ages 15-30 based on the genre and film content. They interviewed classmates and students from other departments about the film idea, asking about age, opinions on the idea, and suggestions. The interviews provided positive feedback and belief that the storyline was good. After filming, they conducted an online questionnaire which also generated positive reviews, though it was limited by only surveying genre fans and using set questions rather than open discussion.
Survey+analysis[1][1]
The survey analyzed responses from 15-20 year olds and students to help design a film that would appeal to this target audience. It found that the audience prefers comedies over horror or fantasy films. They also enjoy films set in relatable locations like schools. Most respondents thought storyline, camera shots, and acting were important for a great film. Therefore, the filmmakers will focus on an enticing storyline and high production quality to match viewers' expectations. The film will also take inspiration from popular "hero films" where the main character overcomes challenges to achieve their goal.
Media evaluation question 4
The target audience for the film is ages 15 and up, as the filmmakers thought people that age enjoy scary thriller films. Females may be particularly drawn to the film given its strong female friendships. Pre-production research involved a video questionnaire of the target demographic to understand their preferences for sound, locations, and appropriate age rating after hearing the plot. Their positive feedback validated the filmmakers' ideas and their suggestions, like using woods locations, were incorporated into planning the film to appeal to the audience.
Question four and five
The document discusses targeting a specific audience for a film rated R between ages 17 to 35. Research was conducted on existing R-rated films and audience feedback to determine the appropriate rating and elements to include. Violence and mystery were chosen as they appeal to males and a wider audience. Hoodies were included to appeal to teenagers. The film addresses this audience through a violent plot and enigma to intrigue viewers and make them question what will happen. Targeting a specific demographic makes it easier to appeal to and attract that group rather than trying to appeal to everyone.
Questionnaire analysis 1
This document analyzes the results of a questionnaire given to Ryan Bogle's target audience for a new police crime film called Redemption. The responses showed that the audience had a varied mix of opinions, most go to the cinema 1-2 times a month, and prefer the name Redemption over Retaliation for the film. The analysis of the answers will help guide the creation of the trailer and film by finding what genres the audience enjoys and determining that sound is an important element.
Question 3
The researchers conducted audience research to learn about their target demographic for a crime-action film. They discovered through a site called Pearl and Dean that the target was mainly males aged 15-24, matching the audience for a similar film. They created questionnaires to understand audience preferences, finding that crime and action genres were most popular. Feedback from students to questions about the film storyline was positive. Uploading a teaser trailer to YouTube also received only positive comments, showing that the chosen music fit well with the shots.
Audience Research - Lj Picturesss
The document discusses audience research conducted for a film project called Lj Pictures. A survey was designed and distributed online and in the student center to gather feedback. The majority of respondents were males between 16-30 years old. Most said a teaser trailer would encourage them to see the full film. Respondents also preferred films that keep viewers guessing over predictable plots. The most popular genres were action and thriller. This information will help the filmmakers choose genre, target audience and elements to include in the teaser trailer, such as music suited to the age of the intended viewers. The goal is to target the right audience to help ensure the film's success.
Who are your target audience for your product?
The document discusses the target audience for a zombie film. The target audience is identified as 18-25 year olds, as they have disposable income as students and enjoy watching zombie films. Protagonists will be similar ages so audiences can relate to them. Research found zombie films typically receive 15+ or 18+ age ratings. A survey also found protagonists should be relatable ages. The target audience of 15-25 is more aware of modern zombie culture. Peer input on zombie film preferences informed title sequence design.
Who would be the audience for you media
The target audience for the media product is teenagers aged 15-19 who enjoy social realism films. The filmmakers are also teenagers so they can relate to and accurately portray other teenagers. They conducted research with their target audience to determine popular social realism films they enjoy like Kidulthood and Fish Tank. The filmmakers showed their introductory film clip to the target audience, who responded positively and said it had similar themes to other films in the genre. While teenagers remain the primary target, the filmmakers found the product could also appeal to an older niche audience.
Evaluation 5
The document discusses how the filmmakers addressed their target audience when creating their crime/action film. They conducted interviews and questionnaires to understand what elements audiences like in the genre. Specifically, they asked about favorite crime films, what draws people in, and what gets boring. This helped the filmmakers understand what to include, like creating suspense, keeping it realistic, and limiting combat scenes. They then incorporated some of these elements, like crime over action, in the film's opening. Due to their niche genre and small budget, they planned to advertise on social media and online rather than television or theaters.
Evaluation question for as media
The target audience for the media product is people over 15 years old, as the movie contains some strong language and violent fighting scenes. It aims to appeal to both male and female audiences, with romantic elements to attract women and boxing/fighting for men. Pre-production research involved a questionnaire given to 12 people of different ages to gauge their film preferences and ensure the plot would appeal to a wide audience. The results were then charted to help direct creative decisions.
Target Audience Research
This is my target audience research presentation, it include my questionnaire and analysis of results.
Evaluation q3 v2
The document summarizes feedback received from an audience on a rough cut of a student film trailer. It discusses:
1) Conducting primary and secondary research to understand the target audience for a genre film. Feedback sheets from viewing the rough cut trailer provided insights into how to appeal to both male and female audiences ages 15-25.
2) Changes made based on the feedback, like adding shots of a love interest to appeal more to women. Alterations to the trailer's sound and visual style were also made.
3) The feedback process provided useful insights that allowed improvements to marketing materials and ensured they better suited the target demographic. Final comments suggested the marketing campaign was successful in engaging the intended audience.
Questionnaire analysis
The document summarizes the results of a questionnaire analyzing audience demographics and preferences. It asked questions about gender, age, favorite film genres, what attracts them to those genres, how often they visit the cinema, and the best time of year to do so. The results showed that most respondents were female, between ages 10-24, preferred comedy and action/adventure genres, and valued unique storylines. Over half visited the cinema at least monthly, with summer being the most popular cinema-going season.
Audience research
- The document discusses research conducted on the target audience for a college-based short film, including their preferences in film genre (American pie-style comedy/romance), main character type (geek), actors (Ben Stiller, Adam Sandler), and endings (feel-good).
- The research found the target audience prefers a geek-style main character over a masculine one, and that they regularly consume media like CDs, the internet, television, radio and magazines.
Questionnaire feedback
Leah Walker, Alice Richardson, Dylan Wilson and Adam Pye conducted a questionnaire with 25 people after viewing a rough cut of their psychological thriller film. They asked questions about the genre, storyline clarity, appropriate certificate, audience interest, and areas for improvement. Most respondents correctly identified the genre, understood the storyline, thought the 15 certificate was correct, and said they would watch the film. Feedback indicated needs for added music at the beginning and during titles, effects on flashback scenes, a longer runtime, and changes to fonts and titles. The filmmakers were pleased with the positive feedback and 4 out of 5 average rating, seeing potential to improve to a 5 with incorporating the audience's suggestions.
Questionnaire analysis
We asked 8 people a series of questions after viewing a synopsis for our short film. Most of those surveyed were between 16-30 years old, watched films regularly, and enjoyed thriller and horror genres. They said they would recommend the film and thought it should receive a 15 certificate. They provided feedback that the film could be improved by keeping things mysterious until the end, adding more context to the main character's stress, using a darker tone, and employing low key lighting.
4. audiences
The target audience for the film is teenagers, as they can relate to the story of bullying from their own school or college experiences. Filming a scene in college makes the story seem more realistic, as bullying commonly occurs in educational settings. Research was also conducted on similar films about bullying to identify what audiences those attracted. A questionnaire was distributed to college students via Facebook to get feedback on the film's storyline and determine if it seemed realistic and appealing to the target demographic. The feedback received was positive with no requested changes.
How did you address
The document summarizes how the filmmakers targeted their audience for a title sequence for an action/thriller film. They conducted a survey that found young males and adults prefer fast-paced action genres. The film features a chase between characters in an estate building involving national security threats. Close-up and establishing shots during intense action scenes were intended to make the audience feel like they were directly experiencing the action. The filmmakers aimed to attract a broad audience but particularly young men based on the characters' ages and genres that surveys found most appealing to that demographic.
Q5
The document summarizes how the filmmakers targeted their audience for a title sequence for an action/thriller film. They conducted a survey that found young males and adults prefer fast-paced action genres. The film features a chase between characters in an estate building involving national security threats. Close-up and establishing shots during intense action scenes were intended to make the audience feel like they were directly experiencing the action. The filmmakers aimed to attract a broad audience but particularly young men based on the characters' ages and genres that surveys found most popular.
Critical Evaluation Question 3
Survey Monkey was used to survey the target audience about their preferences in films. The results showed that drama and thriller films were most popular, which was good for the film being produced. Crime and how it affects society were also popular dramatic themes. The film Munich, about a terror attack, was liked by many. Based on the feedback, the filmmakers made changes like improving sound, clarifying the terrorist character, and adding more dramatic music.
Q4
This document discusses targeting audiences for a drama film. It analyzes the content and themes appropriate for a 15+ rating, including drug use, strong language, and violence. The film features a male and female character to appeal to both genders aged 15+. Research was conducted on successful drama films to help shape the target audience. The characters are working class to relate to those audiences. The conclusion states the opening was created with the intentions of appealing to younger and middle-aged audiences.
Evaluation question four who would be the target
This document discusses choosing a 15+ age rating for a media product due to its dark and potentially scary themes, as well as possible strong language and explicit violence. Research was conducted on content allowed in 15+ rated films, such as strong violence, sexual references, and drug use. The target audience is identified as teenagers and young adults of both genders ages 15 and older, as the content is only appropriate for that age range. Examples are provided of typical 16-17 year old teenagers that represent the stereotypical audience for this media product.
How did you attract audience media
The document discusses how the filmmakers attracted their target young adult audience through the storyline, props, and locations used in their film. The storyline follows a psychological stalker obsessed with a young woman and depicts common young adult experiences like parties and relationship issues. Props like trendy clothes, cigarettes, and alcohol shown in party scenes would appeal to young viewers. Filming a house party was meant to attract young audiences who enjoy such gatherings. Feedback from posting on Facebook and YouTube was positive, with viewers engaged by the storyline and props, understanding it was a horror film about obsession, and wanting to see more. The filmmakers believe their feedback shows they successfully appealed to their intended young target audience.
Evaluation question 3
The document discusses feedback received from test audiences on a student film project. It describes how the filmmakers conducted a questionnaire with their original script to understand audience impressions and make improvements. During filming, they chose generic locations that clearly established settings. Closeup and reaction shots of the main character helped audiences understand his feelings. When peers previewed the film, they responded positively about the easy to understand story and humor. Feedback highlighted issues with sound in one scene, which the filmmakers addressed by adding background music. Most audiences felt the film deserved a PG rating due to the lack of violence or explicit language.
Question 3
The student learned several things from audience feedback on their film project. They conducted a survey monkey survey to understand what genres and story elements audiences preferred. The results showed most preferred comedy films but the group chose to do something different. Feedback also helped them decide on a main character with schizophrenia and focus on character relationships. Audience comments about real life situations and unpredictable endings also informed their film. Feedback on their cut was generally positive but suggested louder dialogue and more tension music in dramatic scenes. They increased the dialogue volume but otherwise made no changes based on this feedback.
Question 3
The student learned several things from audience feedback on their film project. They used a survey monkey to understand what genres and story elements audiences preferred. The results showed most preferred comedy films but the group chose another genre. Feedback also helped them develop the main character and relationships. Viewers suggested exploring real life situations and unpredictable stories. Feedback on their opening was incorporated into the final film. Additional feedback suggested making the dialogue louder but no other music was added.
audienceresearch
The document discusses establishing the target audience for a social realism film trailer. Research showed the target audience was 16-25 year olds from lower socioeconomic backgrounds who would relate to the film's characters. Questionnaires given to this demographic found they enjoyed the genre and were not distressed by the film's substance abuse themes. Feedback on the trailer confirmed it looked like a typical social realism trailer and effectively conveyed the genre. Areas of interest included handheld camerawork and lack of dialogue. While successful, the document notes fighting scenes could be improved.
Media quesiton 3
This document discusses market research and targeting audiences for a horror film. It defines market research as finding demand and determining how to sell a product. For horror films, the main audience is ages 15-25 who are seeking thrills. Horror films also appeal to working class communities due to being inexpensive. The document outlines primary research conducted through surveys to understand audiences' preferences. Feedback from the target demographic helped improve the film's teaser trailer. Overall, the marketing campaign is deemed successful because the poster, trailer, and other materials maintained a consistent style and branding that audiences would recognize.
Who are your audience and what have you learned from your audience feedback?
The document discusses researching a target audience for a student film production. It was found that most people surveyed preferred the horror genre with a female hero. The production team decided to create a trailer with this theme, targeting males and females aged 15-25. Research showed this age group particularly liked horror films. Feedback on the completed trailer was positive, with most focus group members saying they would want to see the full film.
More Related Content
What's hot
Who would be the audience for you media
The target audience for the media product is teenagers aged 15-19 who enjoy social realism films. The filmmakers are also teenagers so they can relate to and accurately portray other teenagers. They conducted research with their target audience to determine popular social realism films they enjoy like Kidulthood and Fish Tank. The filmmakers showed their introductory film clip to the target audience, who responded positively and said it had similar themes to other films in the genre. While teenagers remain the primary target, the filmmakers found the product could also appeal to an older niche audience.
Evaluation 5
The document discusses how the filmmakers addressed their target audience when creating their crime/action film. They conducted interviews and questionnaires to understand what elements audiences like in the genre. Specifically, they asked about favorite crime films, what draws people in, and what gets boring. This helped the filmmakers understand what to include, like creating suspense, keeping it realistic, and limiting combat scenes. They then incorporated some of these elements, like crime over action, in the film's opening. Due to their niche genre and small budget, they planned to advertise on social media and online rather than television or theaters.
Evaluation question for as media
The target audience for the media product is people over 15 years old, as the movie contains some strong language and violent fighting scenes. It aims to appeal to both male and female audiences, with romantic elements to attract women and boxing/fighting for men. Pre-production research involved a questionnaire given to 12 people of different ages to gauge their film preferences and ensure the plot would appeal to a wide audience. The results were then charted to help direct creative decisions.
Target Audience Research
This is my target audience research presentation, it include my questionnaire and analysis of results.
Evaluation q3 v2
The document summarizes feedback received from an audience on a rough cut of a student film trailer. It discusses:
1) Conducting primary and secondary research to understand the target audience for a genre film. Feedback sheets from viewing the rough cut trailer provided insights into how to appeal to both male and female audiences ages 15-25.
2) Changes made based on the feedback, like adding shots of a love interest to appeal more to women. Alterations to the trailer's sound and visual style were also made.
3) The feedback process provided useful insights that allowed improvements to marketing materials and ensured they better suited the target demographic. Final comments suggested the marketing campaign was successful in engaging the intended audience.
Questionnaire analysis
The document summarizes the results of a questionnaire analyzing audience demographics and preferences. It asked questions about gender, age, favorite film genres, what attracts them to those genres, how often they visit the cinema, and the best time of year to do so. The results showed that most respondents were female, between ages 10-24, preferred comedy and action/adventure genres, and valued unique storylines. Over half visited the cinema at least monthly, with summer being the most popular cinema-going season.
Audience research
- The document discusses research conducted on the target audience for a college-based short film, including their preferences in film genre (American pie-style comedy/romance), main character type (geek), actors (Ben Stiller, Adam Sandler), and endings (feel-good).
- The research found the target audience prefers a geek-style main character over a masculine one, and that they regularly consume media like CDs, the internet, television, radio and magazines.
Questionnaire feedback
Leah Walker, Alice Richardson, Dylan Wilson and Adam Pye conducted a questionnaire with 25 people after viewing a rough cut of their psychological thriller film. They asked questions about the genre, storyline clarity, appropriate certificate, audience interest, and areas for improvement. Most respondents correctly identified the genre, understood the storyline, thought the 15 certificate was correct, and said they would watch the film. Feedback indicated needs for added music at the beginning and during titles, effects on flashback scenes, a longer runtime, and changes to fonts and titles. The filmmakers were pleased with the positive feedback and 4 out of 5 average rating, seeing potential to improve to a 5 with incorporating the audience's suggestions.
Questionnaire analysis
We asked 8 people a series of questions after viewing a synopsis for our short film. Most of those surveyed were between 16-30 years old, watched films regularly, and enjoyed thriller and horror genres. They said they would recommend the film and thought it should receive a 15 certificate. They provided feedback that the film could be improved by keeping things mysterious until the end, adding more context to the main character's stress, using a darker tone, and employing low key lighting.
4. audiences
The target audience for the film is teenagers, as they can relate to the story of bullying from their own school or college experiences. Filming a scene in college makes the story seem more realistic, as bullying commonly occurs in educational settings. Research was also conducted on similar films about bullying to identify what audiences those attracted. A questionnaire was distributed to college students via Facebook to get feedback on the film's storyline and determine if it seemed realistic and appealing to the target demographic. The feedback received was positive with no requested changes.
How did you address
The document summarizes how the filmmakers targeted their audience for a title sequence for an action/thriller film. They conducted a survey that found young males and adults prefer fast-paced action genres. The film features a chase between characters in an estate building involving national security threats. Close-up and establishing shots during intense action scenes were intended to make the audience feel like they were directly experiencing the action. The filmmakers aimed to attract a broad audience but particularly young men based on the characters' ages and genres that surveys found most appealing to that demographic.
Q5
The document summarizes how the filmmakers targeted their audience for a title sequence for an action/thriller film. They conducted a survey that found young males and adults prefer fast-paced action genres. The film features a chase between characters in an estate building involving national security threats. Close-up and establishing shots during intense action scenes were intended to make the audience feel like they were directly experiencing the action. The filmmakers aimed to attract a broad audience but particularly young men based on the characters' ages and genres that surveys found most popular.
Critical Evaluation Question 3
Survey Monkey was used to survey the target audience about their preferences in films. The results showed that drama and thriller films were most popular, which was good for the film being produced. Crime and how it affects society were also popular dramatic themes. The film Munich, about a terror attack, was liked by many. Based on the feedback, the filmmakers made changes like improving sound, clarifying the terrorist character, and adding more dramatic music.
Q4
This document discusses targeting audiences for a drama film. It analyzes the content and themes appropriate for a 15+ rating, including drug use, strong language, and violence. The film features a male and female character to appeal to both genders aged 15+. Research was conducted on successful drama films to help shape the target audience. The characters are working class to relate to those audiences. The conclusion states the opening was created with the intentions of appealing to younger and middle-aged audiences.
Evaluation question four who would be the target
This document discusses choosing a 15+ age rating for a media product due to its dark and potentially scary themes, as well as possible strong language and explicit violence. Research was conducted on content allowed in 15+ rated films, such as strong violence, sexual references, and drug use. The target audience is identified as teenagers and young adults of both genders ages 15 and older, as the content is only appropriate for that age range. Examples are provided of typical 16-17 year old teenagers that represent the stereotypical audience for this media product.
How did you attract audience media
The document discusses how the filmmakers attracted their target young adult audience through the storyline, props, and locations used in their film. The storyline follows a psychological stalker obsessed with a young woman and depicts common young adult experiences like parties and relationship issues. Props like trendy clothes, cigarettes, and alcohol shown in party scenes would appeal to young viewers. Filming a house party was meant to attract young audiences who enjoy such gatherings. Feedback from posting on Facebook and YouTube was positive, with viewers engaged by the storyline and props, understanding it was a horror film about obsession, and wanting to see more. The filmmakers believe their feedback shows they successfully appealed to their intended young target audience.
Evaluation question 3
The document discusses feedback received from test audiences on a student film project. It describes how the filmmakers conducted a questionnaire with their original script to understand audience impressions and make improvements. During filming, they chose generic locations that clearly established settings. Closeup and reaction shots of the main character helped audiences understand his feelings. When peers previewed the film, they responded positively about the easy to understand story and humor. Feedback highlighted issues with sound in one scene, which the filmmakers addressed by adding background music. Most audiences felt the film deserved a PG rating due to the lack of violence or explicit language.
Question 3
The student learned several things from audience feedback on their film project. They conducted a survey monkey survey to understand what genres and story elements audiences preferred. The results showed most preferred comedy films but the group chose to do something different. Feedback also helped them decide on a main character with schizophrenia and focus on character relationships. Audience comments about real life situations and unpredictable endings also informed their film. Feedback on their cut was generally positive but suggested louder dialogue and more tension music in dramatic scenes. They increased the dialogue volume but otherwise made no changes based on this feedback.
Question 3
The student learned several things from audience feedback on their film project. They used a survey monkey to understand what genres and story elements audiences preferred. The results showed most preferred comedy films but the group chose another genre. Feedback also helped them develop the main character and relationships. Viewers suggested exploring real life situations and unpredictable stories. Feedback on their opening was incorporated into the final film. Additional feedback suggested making the dialogue louder but no other music was added.
audienceresearch
The document discusses establishing the target audience for a social realism film trailer. Research showed the target audience was 16-25 year olds from lower socioeconomic backgrounds who would relate to the film's characters. Questionnaires given to this demographic found they enjoyed the genre and were not distressed by the film's substance abuse themes. Feedback on the trailer confirmed it looked like a typical social realism trailer and effectively conveyed the genre. Areas of interest included handheld camerawork and lack of dialogue. While successful, the document notes fighting scenes could be improved.
What's hot (20)
Similar to Presentation1
Media quesiton 3
This document discusses market research and targeting audiences for a horror film. It defines market research as finding demand and determining how to sell a product. For horror films, the main audience is ages 15-25 who are seeking thrills. Horror films also appeal to working class communities due to being inexpensive. The document outlines primary research conducted through surveys to understand audiences' preferences. Feedback from the target demographic helped improve the film's teaser trailer. Overall, the marketing campaign is deemed successful because the poster, trailer, and other materials maintained a consistent style and branding that audiences would recognize.
Who are your audience and what have you learned from your audience feedback?
The document discusses researching a target audience for a student film production. It was found that most people surveyed preferred the horror genre with a female hero. The production team decided to create a trailer with this theme, targeting males and females aged 15-25. Research showed this age group particularly liked horror films. Feedback on the completed trailer was positive, with most focus group members saying they would want to see the full film.
Analysing our audience surveys
The document analyzes surveys conducted with the target audience of 17-30 year olds for a student horror film project. Four group members each conducted a survey on different aspects of horror films. The surveys found that the target audience prefers supernatural and psychological horror genres. Common frightening props included dolls and masks. Most felt horror films help deal with fears and provide adrenaline. When designing the film poster, black and red colors as well as dominant images should be used. The film narrative will be based on the real-life conflict of female genital mutilation and end with an unexpected twist.
Analysing our audience surveys
The document analyzes audience surveys conducted to inform the development of a student horror film project. It summarizes the key findings from each survey, including that supernatural, psychological and comedy genres are most preferred; dolls, masks and knives are most frightening props; and audiences want an unresolved ending that leaves things open to interpretation. The surveys also provided guidance on poster design preferences and informed the decision to focus the film narrative on the serious real-world issue of female genital mutilation.
Analysing our audience surveys
The document analyzes audience surveys conducted to inform the development of a student horror film project. It summarizes the key findings from each survey, including that supernatural, psychological and comedy genres are most preferred; dolls, masks and knives tend to frighten audiences; and audiences want an unresolved ending that leaves things open to interpretation. The surveys also provided guidance on poster design preferences and narrative elements audiences find appealing in horror films.
Audience research
The document summarizes research about the target audience for a short film being produced by Golly Gosh Productions. It found that the target audience is older teenagers who prefer comedy and romance genres like American Pie. They prefer a "geek" main character over a masculine one, and popular actors like Ben Stiller and Adam Sandler. The research also uncovered that the audience likes feel-good endings but may be open to a shock ending, and consumes media like CDs, the internet, television, and magazines.
Audience Feedback
The document summarizes audience feedback from a survey about horror movie trailers. It found that the target audience is teens aged 15-24 who enjoy watching horror films. The audience preferred the trailer for Final Destination because it had twists and turns that challenged expectations. They also felt that revenge was the best horror film theme. For the film title, the audience preferred "Penitence" because it relates to the plot without giving too much away.
Target audience
This document discusses planning for a short teen drama film targeting an audience of 11-18 year olds. It outlines researching other short films to understand how they attract target audiences through elements like mise-en-scene, characters, and storylines. It also discusses creating a film review and poster. The planning process considers the target demographic and niche audiences, genres, locations, props, and soundtrack. Potential outreach methods like social media, in-school surveys, and post-film questionnaires are proposed to gather audience feedback.
Who are your audience and what have you learned from your audience feedback?
The document discusses research conducted into the target audience for a student film production. It was found that females aged 15-25 preferred the horror genre. The production team developed a trailer with a female hero in the horror genre to target this audience. Feedback from a focus group of the target demographic was positive, correctly identifying the genre and expressing interest in a potential film.
Who are your audience and what have you learned from your audience feedback?
- The document discusses research conducted into target audiences for a student film production. It was found that the target audience preferred horror films with female heroes.
- Research also considered genre and found that horror was the most popular among the target 15-25 age range. The production was developed with this genre and age group in mind.
- Feedback from a focus group was positive, with most saying they would see the full film. This validated that the target audience had been identified correctly.
Evaluation question 3
The document discusses feedback received on a student film project from various sources:
1) Teachers provided interim feedback that suggested changing the order of scenes in the trailer to make the narrative more chronological. This helped make the film more understandable.
2) Fellow students also provided constant interim feedback on editing techniques and ideas, such as mimicking techniques from "Kill Bill".
3) Questionnaires showed that most agreed with the chosen crime genre and rating of 15. Feedback was positive on the narrative, music, camera work and editing.
4) Social media feedback came after completion and was interesting but not useful for informing choices, though it provided insight into who found the trailer appealing. Overall, interim feedback was most
Evaluation question 4
The document discusses the target audience for a media product. It was decided that the primary target audience would be males aged 35 and above, as statistics showed this demographic frequently watched action films. Interviews with the target audience and secondary audiences provided insights into their interests in the genre. Specifically, they enjoyed fast-paced narratives with iconic genre elements and were turned off by non-linear stories. The media product was given a 15 rating since it contained some violence, targeting mainstream 15+ audiences.
Main task audience survey
These are the results and analysis from my main task audience survey. They have helped me discover things about my target audience and also given me confidence in some of the decisions I have made about the film.
Questionnaire Results
The document describes a questionnaire conducted to understand audience preferences for crime thriller films. It asked 10 people (5 male, 5 female) questions about gender, age, favorite film genres and crime thriller films, what makes a good crime thriller, common filming locations and shots, and aspects that interest viewers and keep them watching crime thrillers. The results will help the group design an engaging opening sequence that meets audience expectations for the genre.
Questionnaire Results
The document describes a questionnaire conducted to understand audience preferences for crime thriller films. It asked 10 people (5 male, 5 female) questions about gender, age, favorite film genres and crime thriller films, what makes a good crime thriller, common filming locations and shots, and aspects that interest viewers and keep them watching crime thrillers. The results will help the group design an engaging opening sequence that meets audience expectations for the genre.
Questionnaire Results
The document describes the results of a questionnaire conducted to inform the planning of a crime thriller film. The questionnaire was completed by 10 people, consisting of 5 males and 5 females, and included questions about demographics, favorite film genres and crime thriller films, elements that make crime thrillers appealing, expected camera shots and angles, and factors that sustain interest in the genre. The goals of the questionnaire were to understand audience preferences and expectations to help guide the creation of an engaging opening sequence and film.
Evaluation - Who are your audience and what have you learned from your audien...
The document discusses feedback received from test audiences of a horror film trailer. A survey found the trailer was most effective at appealing to females under 21. Most of the test audience understood the plot from the trailer and said they would pay to see the full film. However, 30% of males said the trailer did not scare them. The document analyzes how the feedback aligns with theories about genre audiences and evaluates if the trailer is successful in attracting an audience.
Media task
The film industry conducts test screenings of films for invited audiences to determine their target demographic and refine their marketing strategies. Feedback from these test audiences allows filmmakers to identify if any changes need to be made to better appeal to their target group. Considerable money and resources are spent on market research like screenings and surveys to ensure the film's message is effectively reaching its intended audience.
Media task
The filmmaker conducted primary and secondary research to determine their target audience for a psychological thriller film. Through a survey, they found their target audience was 16-36 year olds who enjoyed the thriller genre. They also researched successful psychological thrillers to learn about their audiences. The filmmaker tested marketing materials like a teaser trailer, poster, and magazine cover with classmates, who provided feedback that helped improve the materials and confirmed the appeal to the target demographic.
Thriller evaluation- Question 5
1) The target audience for the thriller production was 15-24 year olds, as thrillers are most popular with this age range.
2) To attract this audience, the filmmakers conducted research by analyzing other successful thriller openings and distributing questionnaires to gauge what aspects of thrillers the target audience enjoys.
3) Key elements the audience likes that were incorporated into the opening include tension, music, enigmas, protagonists and antagonists. The opening features a young female victim being kidnapped to appeal to and generate sympathy from the target demographic.
Similar to Presentation1 (20)
Who are your audience and what have you learned from your audience feedback?
Who are your audience and what have you learned from your audience feedback?
Who are your audience and what have you learned from your audience feedback?
Who are your audience and what have you learned from your audience feedback?
Who are your audience and what have you learned from your audience feedback?
Who are your audience and what have you learned from your audience feedback?
Evaluation - Who are your audience and what have you learned from your audien...
Evaluation - Who are your audience and what have you learned from your audien...
Presentation1
- 1. Who would be the audience for your media product? Samuel Porter
- 2. Target Audience • The main audience for our film is fans of the psychological drama genre. People who have enjoyed other films in this genre or films with similar elements. Films within the same genre as this are films such as ‘memento’. Films with similar elements and themes as our film are movies like ‘The green mile’ which also has themes of bullying. • Also, teenagers may see the appeal of our film more than adults as this film is about teenagers and one of the key parts of growing up, therefore teenagers may be more interested than adults and come see the film as they can relate to it.
- 3. We sent out a questionnaire to people we knew and showed them the idea for our film and asked them what they thought of it, we then looked at the feedback we received and altered our film accordingly.
- 5. Pre-Production research We looked at other films within the same genre as our film. We examined what people enjoy in similar films and utilized similar ideas in order to appeal to fans of psychological dramas. The green mile Quarry boy