The questionnaire analyzed the target audience for a music video. Most respondents were ages 18-20, male, and listened to house and dance music. These demographics fit the intended target. Respondents favored videos with editing on the beat, exotic cars, and modern settings. Most wanted to see the song's performance in a video. Respondents watched music videos twice a week, validating the responses. Sixty percent preferred a performance video over narrative, which matches the planned video's focus on performance.

1. Questionnaire Analysis:
The first question we asked was to determine
the age of our potential target audience. The
majority of respondents were in the 18-20 age
bracket, with the other 40% of them being 15-
17 years old.
The majority of the responses to question 2, in which
we asked for the genders of the respondents, we found
out that the majority of the people were male. Which
fits with the target audience we had chosen to aim our
video towards.
In question 3 we wanted to get an idea of the music
genres that our respondents listen to the most. From
the results you can see that 50% of the people who
responded listen to house music, and 40% of people
listen to the dance genre. These are the two most
important genres to us as the song we are using is in
the dance/house genre. It is good that these 2 genres
are popular among our target audience as it means
they are likely to enjoy the song.
Afterquestions1&2we establishedthat the people whowere answeringthe questionnaires
fitinwiththe targetaudience we are aimingourvideoat.Thismeansthat the restof the
answerswill be veryusefultousas it will give anideaof whatour audience wanttosee in
the video

2. Question4askedwhat our respondentsfavouritemusicvideoswere.We askedthismainlyoutof
our owncuriosityandto see if there were anyaspectsof the namedvideoswhichwe thoughtwe
couldreplicate inourownvideo.One of the responseswas‘Piece of Me’by MK whichisthe official
videoforthe songwe are usingto make our ownvideo.
In question 5 we listed a selection of different
things that could possibly be seen in a music
video and asked the respondents to select
which of them they would like to see in a
music video. The most popular results were
editing on the beat, which is a technique we
have intended on using the whole time, and
exotic cars, which we will try to incorporate
into the video. Another popular idea was to
have the video shot in modern settings,
which is another possible idea we will
consider when shooting the video.
In question 6 we asked our
respondents what they, personally,
would like to see in a music video.
The majority of answers suggested
that performance of the song was
something they like to see in a music
video. Because of this we intend on
incorporating as much performance
in our video as possible.

3. Question 7 was to find out how often the
respondents watch music videos. This is helpful
information for us as it proves the validity of our
results i.e. as the answers prove, the majority of
respondents watch music videos at least twice a
week, which means our other responses are much
more valuable because our respondents watch
music videos often enough to know what they like
to see in a video.
The final question gave the respondents
a choice between whether they
preferred to see a performance or a
narrative video. 60% of the respondents
would prefer to see a performance
video over a narrative which is good as
our main intention was to have a more
performance based video. 40% of
respondents still said that they would
prefer to see a narrative video and so
we will still try to cater for this by added
some sort of narrative aspect to the
video.