- The document profiles the target audience for a music video as 16-25 year olds, both female and male, from all classes and religions. - Research methods like questionnaires and interviews found they prefer artists like Sam Smith, Ed Sheeran, and Rihanna. - Likely to wear skinny or baggy jeans, hoodies, trainers and parkas. Shop at stores like Topshop, River Island, Zara and Primark. - Examples profiles of a male and female target are then provided detailing things like music preferences, fashion interests, friends and family.

1. Audience Profile
- Based on research findings

2. Demographics and Psychographics/ Ways
of finding information
Age: 16-25
Gender: Female and Male
Class: All Classes
Religion: Any religion
Education: Secondary school, Sixth form and University
Music Preference: Sam Smith, Ed Sheeran, Rihanna, Plan B, James Bay, Taylor Swift, Adele, Jessie J Katy Perry
and The Vamps.
Likely to wear: Skinny and baggy jeans with/ baggy tops, hoodies, trainers and parker coats
Likely to shop: Topshop/ Topman, Riverisland, JD sports, vintage shops, Zara, Primark and New look
I conducted a series of research methods such as questionnaires and interviews to get inspiration from my
target audience. I had asked people above the age of sixteen to gather information about their interests,
fears, aspirations, what type of music they enjoy and what they expect out of a music video.
I asked the people at my own sixth form, the public when out shopping and people of higher education
when attending university openings, I felt this was appropriate because I’m applying for media courses.
Therefore a media student will be honest and will be able to give in depth answers and more willing to take
part in my questionnaire.

3. EXAMPLES: MALE
I shop at
Topman
I attend
concerts
I meet with
my friends
all the time
I’m not to
sure on
what I want
to do in the
future
Fashion is a
huge part in
my life
I’m 19 years
old
Currently on
a gap year
because I
need to find
myself
Struggled
in school
Interested in
the
unknown
Never fit in
when in
large groups
Socially
awkward
I can count
my friends
on one
hand, but
we have a
close bond
Family are
important to
me as they
are my
biggest
supporters
I am
working
class citizen
I love fast
beat songs
that can
heighten a
crowed
I listen to
music to
relieve
stress
I can playa
guitar
I feel most
comfortable when
wearing jeans and a
t-shirt
I work at a bar
that has live music
every night
I like buying
merchandise
I love high marketed
fashion

4. EXAMPLE: FEMALE
I’m a laid back
individual
I’m easy
going
I feel most
comfortable when in
baggy jeans and bay
T-shirts
I especially like Ed
Sheeran because he
talks about
emotional things
I wear mostly
black
I’m not one for
caring about my
appearance
I am 16 years
old
I am in
college
I like
emotional
songs
I want to help people
in times of struggle
Hanging out with
friends and family is a
very important thing
for me
I’m
dedicated to
make my
dreams a
reality
Connecting with
music is very
important to me
The lyrics of a song
has to relate to the
imagery of the
video because that
also helps heighten
the understanding
of the song
I like
shopping at
Primark,
Zara and
Vintage
shops
Its important to me that a music
video raises awareness of
something that is unkown by
others