1. Social Network update:
Overall Ihave beenusingthe social mediasitestohelpme promote andcreate brandawarenessfor
the artist.Throughoutthe durationof makingthe musicvideoI postedfive imagesandvideosto
keepthemintrigued.Ioriginallyuploadedthe poststoInstagramas Instagramgivesanoptionof
multi-sharingwhichiswhere youcanshare yourchosenposton a range of differentsocial media
platforms.ThereforeIpostedonInstagram, FacebookandTwitter.Currentlythere wasmore of a
response onFacebookinregardstoour posts,many people commentedwhattheythoughtwould
be interestingandwhattheythoughtof the musicvideosofar.I foundmyself communicatingwith
our targetaudience more regularlysothatI wouldmake a musicvideobestsuitedtowardsthem.
INSTAGRAM
Thisis an example of the layoutonInstagram, sofar we have posted
five postsandhave gottena genericamountof feedback.Thishasand
still isa huge platformforthe musicvideoasit helpsusgain
acknowledgementfromawideraudience.We have consistently
uploadedimagessothatwe will gainmore of a following,because
individualsthatuse thisplatformlikeprofilesthatpostona regular
basis. Instagramallowsusto communicate withthe targetaudience
throughthe use of DM’s we have receivedsuggestionsaboutthe music
video.Thishashelpedusapplyourmusicvideoefficientlytoourtarget
audiencespersonalpreferencesanddesires.Due toprivacyand
confidentialityreasonsIamunable toshow youthese messages.
Instagramhas proventobe a massive helpinregardstocreatingan
awarenessof the musicvideo.Supportingthispointitisalsouseful
because we have from thisplatformwe wasable to postotherimages
and videosontoothersocial mediaplatforms.
TWITTER
One of ourother social mediasitesthat
we have beenandstill are postingonis
Twitter.We didn’tmake outaccount
private thusour postswere more
accessible tothe public.We postedthe
same post oneverysite because we
wantedall of the social media platforms
to be linked.SofarI believetwitterhas
beenthe leastresponsive inregardsto
creatinga base.Howeveritisa good a
goodplatformbecause the fanscan
directlymessage youwithany
suggestionsandqueriesonthe music
video.
2. Social Network update:
FACEBOOK
So far Facebook has been the most responsive I
believe as we have gotten many followers and
comments under our posts. I believe this is
because we created a Facebook page that was
aimed for people of an older age 18+ to contact
us, older individuals are more likely to comment
and suggest ideas compared to younger
audiences that use Instagram and Twitter.
Within this Facebook page we uploaded the
same posts that were posted on the other social
sites because we wanted to get a generic
response. Again we made this page public so it is
easily accessible towards the audience.
The firstpost everpostedontothese social mediasiteswasasneakpeakof a behindthe scenes,this
was to encourage the audience tofollow the page sotheycan follow the journeyof the artistand
the creationof the musicvideo.Thispostwouldalsomake the viewsfeel importantandpersonally
involvedwiththe makingof the musicvideo.The nextpostwasa preview of ourstoryboard,this
was to entice more peopleto follow oursocial mediasitesastheywouldbe receivingexclusive
informationaboutthe artist.Alsobyuploadingthisisallowedustogettheiropiniononthat
particularscene shared.Thiswasthenfollowedbyashot of the setwe was justaboutto filminto
helpthemgeta widerperspective of whatwasto come,whichwouldkeepthemguessingand
interestedinthe musicvideo.We thengave more responsibilitytoourviewsaswe allowedthemto
choose a lightinggel thatwouldfloodthe setwe previouslyshowntoallow themsome involvement
inthe decisionmaking.Thisagainwill make themfeel involvedinthe creation.The lastpostposted
3. Social Network update:
so far isthe overall resultof the choice of gelschosen,thiswastohelpthemvisualisewhattheyhad
createdand alsoitletsthemknowthat we are seriousaboutincludingtheirdecisions. Beloware
some of the responsesthatwasgivenbyouraudience.
These responseswerehelpfulinregardstoknowingwhatandhow to continue toprocessof our
musicvideoinorderto appeal towardsourtarget audience.
