The document analyzes survey results to determine the target audience for a music video. The survey found that half of respondents preferred dance/pop or electronic music genres. Most listeners were ages 17-19. While more male students liked dance/pop or electronic music, females preferred dance and pop music styles. The data showed the target audience enjoys listening to music at home, in cars, and at festivals. Most respondents said they preferred dancing to simply listening. All females surveyed said they enjoy dancing. Therefore, featuring dancing in the music video, with a female lead character, will appeal to both genders but mainly attract females as the target audience.

1. Target Audience:
Whentryingto understandwhommytargetaudience wasIdecidedtodo a questionnaire inorder
to gaina betterunderstanding.Throughdoingthe genre conventionsorEDMand a bit onPop and
Dance,I learntthat my genre of musicoriginatedthroughD.J’SandinClubs/Festivals.Thisgave me
the understandingthatmyaudience wouldbe of ayounggeneration,around16+. HoweverIwanted
to focusmy attentiononpeople over17.
Here is my questionnaire:

2. I askedspecificquestionssuchasage,gender,genre andif theylike todance inorderto workout
whethermymusicvideoideas –Female character,love storyanddancingwouldattractthe right
people.
Thisgraph showsthe preferredgenres of 17 studentsaged17 to 19. TogetherDance/Popand
Electronicmake uphalf of the votes.Now tounderstandclearerwhomytargetaudience isIam
goingto lookintothe agesand gender.
What Genreof Music do you like?
Pop/Dance Jazz Country/Folk Electronic Classical Rock Rap
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Gender
Students who like Dance/Pop or Electronic
Male Female

3. Althoughthe graphshowshow more malesenjoy Dance/PoporElecronicmusic,when
lookingatmy researchitshowedthatfemales preferreddance andpopmusic,informingme thatI
had made a good decisiontofeature dance scenesinmymusicvideowithafemale andmale
character.
Thisgraph showsthat mytarget audience enjoylisteningtomusicat home,inthe car and at
festivals.Itshowsitismainlymalesthatlistentothisgenre,howeverstill amajorityof femalesI
questionedenjoythisgenre.
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At Home In Clubs Festivals In the car
Where do you listen to the music?
Male Female
64%
36%
Do you preferto dance or listen?
Dance
Listen

4. ThisGraph showshowa majorityof the people Iquestionedsaidtheypreferredtodance whilst
listeningtomusic.Itcan be notedthat all femalesIaskedrespondedbysayingthattheyenjoy
dancing.Againthisishelpful whenunderstandingwhomytargetaudience isbecause Inow know
that my ideasformymusicvideo(dancing) willapplytobothgendersbutmainlyfemales.
Consideringmyleadcharacterisa female Ibelieve thiswill draw myaudience in.
Avatar of my targetaudience:
Male Female