- The target audience for the magazine is boys and girls ages 8-21 who enjoy pop music and celebrity gossip. They are attracted to content that entertains and provides facts about their interests.
- Based on survey results, the typical fan is female. They want posters, free gifts, and attractive imagery in the magazine.
- Most fans preferred a price of £0-£2 for the magazine, so the price was set at £1.29. Fans who buy at this price tend to socialize with friends on weekends, showing how social and educational experiences can influence interests.