The document discusses the target audience for a music video and song. The target audience is primarily women ages 16-25 who are likely to experience heartbreak and connect with a song about that topic. Research concluded that this age group listens to a lot of music, including indie and pop genres. The target audience shops at stores like Urban Outfitters, spends time with friends, and has a student income level. The research determined that women ages 16-25 who like indie music also prefer pop, so the video should have elements of both genres to appeal to this demographic.