The document discusses the target audience for a magazine about R&B music. It indicates that while the music is targeted at 13-25 year olds, magazines may appeal more to older readers. Research showed that 80% of R&B listeners identified with the "new affluent workers" class of 18-24 year old students. As examples, it provides profiles of Jayda, a 17-year old fashion student from London interested in R&B, dancing and design, and Sam, a 19-year old business student from London who writes songs and raps about his life with dreams of becoming a famous recording artist.

1. Evaluation Question 4
Who would be the audience for your
media product?

2. From the outset, I have aimed my
media product at people aged 16-25,
however I am aware that there is
overlap and should allow for some
leeway, especially when thinking about
people older than 25 reading the
magazine.
R&B music is targeted at 13 to 25 year
olds but when considering the type of
media product this is, a magazine,
younger people are less likely to buy
magazines when there are things like
social media which appeal more to
younger generations.

3. On average, R&B listeners are predominately
female. This could be due to a large fraction of
the songs produced in the R&B genre that are
about love, heartbreak and lust – which
stereotypically appeal to teenage girls/young
adults.
Male R&B artists usually target a female
audience as they are portrayed in a sexual way,
whether it is through lyrics, nudity/clothing.
Typically, male cover stars and artists are
presented to look sexually appealing to entice
women readers.

4. I asked people who enjoy R&B music what ‘social bracket’ they felt they
fitted into
I used the 21st century social classes
This allowed me to view where and who my magazine should be aimed
at, which social class, which can help with pricing the magazine. From
those who took the survey, around 80% identified with ‘new affluent
workers’. On average these people are aged 18-24 and are usually
students who are ‘socially and culturally active’

5. Typical profile for a FUSION reader

6. Name: Jayda
Age: 17
Gender : Female
Studying Fashion design and Media
Interests: Listening to R&B, Dancing,
Drawing
About Jayda
Jayda is a teenager from South East
London who studies at college and has
a flair for urban streetwear and its
design. When she goes to parties she
only dances to R&B music and attends
gigs that feature up and coming artists.

7. Name: Sam
Age: 19
Gender : Male
Studying: Business, Economics
Interests: Writing songs and breakdance
About Sam
Sam is a university student from North
London who has a dream to become a
rapper. He writes raps about his home
life and relationships and believes he
will be a famous recording artist. He is
mostly inspired by artist who rose to
fame from nothing.