The document analyzes data from a survey to understand the target audience for a music video. The survey was completed by 17-19 year old students and found that half prefer dance/pop or electronic music genres. Most listen to music at home, in cars, or at festivals. Both males and females said they enjoy dancing, but all females responded that they preferred dancing. Considering the music video will feature a female lead character dancing, this indicates the video will appeal to both genders but mainly females. The target audience is described as tech savvy due to high smartphone ownership among youth and frequent screen time.