SlideShare a Scribd company logo
Target Audience:
Whentryingto understandwhommytargetaudience wasIdecidedtodo a questionnaire inorder
to gaina betterunderstanding.Throughdoingthe genre conventionsorEDMand a bit onPop and
Dance,I learntthat my genre of musicoriginatedthroughD.J’SandinClubs/Festivals.Thisgave me
the understandingthatmyaudience wouldbe of ayounggeneration,around16+. HoweverIwanted
to focusmy attentiononpeople over17.
Here is my questionnaire:
I askedspecificquestionssuchasage,gender,genre andif theylike todance inorderto workout
whethermymusicvideoideas –Female character,love storyanddancingwouldattractthe right
people.
Thisgraph showsthe preferredgenres of 17 studentsaged17 to 19. TogetherDance/Popand
Electronicmake uphalf of the votes.Now tounderstandclearerwhomytargetaudience isIam
goingto lookintothe agesand gender.
What Genreof Music do you like?
Pop/Dance Jazz Country/Folk Electronic Classical Rock Rap
0
1
2
3
4
5
6
7
8
9
Gender
Students who like Dance/Pop or Electronic
Male Female
Althoughthe graphshowshow more malesenjoy Dance/PoporElecronicmusic,when
lookingatmy researchitshowedthatfemales preferreddance andpopmusic,informingme thatI
had made a good decisiontofeature dance scenesinmymusicvideowithafemale andmale
character.
Thisgraph showsthat mytarget audience enjoylisteningtomusicat home,inthe car and at
festivals.Itshowsitismainlymalesthatlistentothisgenre,howeverstill amajorityof femalesI
questionedenjoythisgenre.
0
1
2
3
4
5
6
7
8
9
At Home In Clubs Festivals In the car
Where do you listen to the music?
Male Female
64%
36%
Do you preferto dance or listen?
Dance
Listen
ThisGraph showshowa majorityof the people Iquestionedsaidtheypreferredtodance whilst
listeningtomusic.Itcan be notedthat all femalesIaskedrespondedbysayingthattheyenjoy
dancing.Againthisishelpful whenunderstandingwhomytargetaudience isbecause Inow know
that my ideasformymusicvideo(dancing) willapplytobothgendersbutmainlyfemales.
Consideringmyleadcharacterisa female Ibelieve thiswill draw myaudience in.
Avatar of my targetaudience:
Male Female
At thisage my audiencesinterestswill include:Clubbing,socialising,studyinganddeveloping
themselvesforthe future. Musiccan helpdevelopfriendshipsandkeepfocuson study’s.Ithelpsto
forman individual’s confidence.
HoweveruponresearchIdiscoveredhow more and more youngerpeopleare receivingsmart
phonesfromthe age of 11. Asa resultmytargetaudience is more likelytobe tech savvy and
appreciate social media.Ishall aimtoreflectthisinmyeditingof mymovie byaddingjumpcutsand
othereditingtechniquestodrawattentiontothe technical aspectsof myvideo.
On average itisalso saidthat teens spend11 hours infront of a screen,thismeansthat mytarget
audience will be aware of sitessuchasYouTube andVimeowhere Iwill have mymusicvideo.Not
onlythisbutmy story line followsastereotypical lovestory,one thatmyaudience will either
understandorbe able to relate to.
http://uk.businessinsider.com/what-teens-are-like-in-2016-2016-1/#teens-get-their-first-
smartphone-when-theyre-11-2

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Target audience

  • 1. Target Audience: Whentryingto understandwhommytargetaudience wasIdecidedtodo a questionnaire inorder to gaina betterunderstanding.Throughdoingthe genre conventionsorEDMand a bit onPop and Dance,I learntthat my genre of musicoriginatedthroughD.J’SandinClubs/Festivals.Thisgave me the understandingthatmyaudience wouldbe of ayounggeneration,around16+. HoweverIwanted to focusmy attentiononpeople over17. Here is my questionnaire:
  • 2. I askedspecificquestionssuchasage,gender,genre andif theylike todance inorderto workout whethermymusicvideoideas –Female character,love storyanddancingwouldattractthe right people. Thisgraph showsthe preferredgenres of 17 studentsaged17 to 19. TogetherDance/Popand Electronicmake uphalf of the votes.Now tounderstandclearerwhomytargetaudience isIam goingto lookintothe agesand gender. What Genreof Music do you like? Pop/Dance Jazz Country/Folk Electronic Classical Rock Rap 0 1 2 3 4 5 6 7 8 9 Gender Students who like Dance/Pop or Electronic Male Female
  • 3. Althoughthe graphshowshow more malesenjoy Dance/PoporElecronicmusic,when lookingatmy researchitshowedthatfemales preferreddance andpopmusic,informingme thatI had made a good decisiontofeature dance scenesinmymusicvideowithafemale andmale character. Thisgraph showsthat mytarget audience enjoylisteningtomusicat home,inthe car and at festivals.Itshowsitismainlymalesthatlistentothisgenre,howeverstill amajorityof femalesI questionedenjoythisgenre. 0 1 2 3 4 5 6 7 8 9 At Home In Clubs Festivals In the car Where do you listen to the music? Male Female 64% 36% Do you preferto dance or listen? Dance Listen
  • 4. ThisGraph showshowa majorityof the people Iquestionedsaidtheypreferredtodance whilst listeningtomusic.Itcan be notedthat all femalesIaskedrespondedbysayingthattheyenjoy dancing.Againthisishelpful whenunderstandingwhomytargetaudience isbecause Inow know that my ideasformymusicvideo(dancing) willapplytobothgendersbutmainlyfemales. Consideringmyleadcharacterisa female Ibelieve thiswill draw myaudience in. Avatar of my targetaudience: Male Female
  • 5. At thisage my audiencesinterestswill include:Clubbing,socialising,studyinganddeveloping themselvesforthe future. Musiccan helpdevelopfriendshipsandkeepfocuson study’s.Ithelpsto forman individual’s confidence. HoweveruponresearchIdiscoveredhow more and more youngerpeopleare receivingsmart phonesfromthe age of 11. Asa resultmytargetaudience is more likelytobe tech savvy and appreciate social media.Ishall aimtoreflectthisinmyeditingof mymovie byaddingjumpcutsand othereditingtechniquestodrawattentiontothe technical aspectsof myvideo. On average itisalso saidthat teens spend11 hours infront of a screen,thismeansthat mytarget audience will be aware of sitessuchasYouTube andVimeowhere Iwill have mymusicvideo.Not onlythisbutmy story line followsastereotypical lovestory,one thatmyaudience will either understandorbe able to relate to. http://uk.businessinsider.com/what-teens-are-like-in-2016-2016-1/#teens-get-their-first- smartphone-when-theyre-11-2