This document profiles the target audience and an actual audience for a pop music magazine. The target audience is stereotypically young females aged 11-14 who enjoy pop music, fashion, and socializing. The actual audience, Georgie, is a 17-year-old white British student who likes pop music and magazines but finds current offerings too immature or expensive. She wants a magazine that covers her interests in a more mature way and includes music reviews and event listings.

1. Target Audience Research

2. The Stereo-typical Audience Profile Who mainly listens to that music? – the genre is stereotyped to be associated amongst young females. Gender –Young Females. Age –11-14 years old. Social class – Working Class/Students/Parents who are working class. Ethnicity – White British Interests – pop music, going out with friends, young,girly fashion, wearing loads of jewellery and make-up, at school, going to the cinemas. Dress sense – Pretty dress, jeans with a t-shirt, jewellery, hair curled, hint of make-up Why they listen to pop – they listen to it as it reflects the mood of most young girls. Pop music is connoted bubbly and happiness which is also associated with young girls. How often – they listen to the music very frequently, as it can be away to relax or dance/sing to. Also it may be played in their parents cars a lot. What they would like in magazines – they would the magazines to contain interviews, latest news of their favourite stars, gossip on celebrities, fashion, beauty and chart hits.

3. My Actual Audience Profile Likes Pop magazines like ‘We Love Pop’ however feels it’s mode of address is too immature and cheesy which puts her off magazines. She would like a pop magazine which is more mature but still focuses on her intrests. She likes going out with her friends, boyfriend and socialising via social networks. Georgie is interested in the latest fashion and beauty tips. She loves pop music, and always listens to the top 10 charts as she enjoys recent and current songs. She loves pop as it makes her feel happy as it tends to be upbeat. Also she thinks it covers a wide range of artists and genres. Georgie says she immediately gets attracted to bold, bright coverlines. Wishes more music magazines would mention upcoming gigs and include reviews. She doesn’t tend to buy many music magazines as she feels there isn’t really a music magazine that is aimed at her target audience. She feels the magazines out at the moment are aimed at young girls or more young women. Feels that the pop music magazines out, are over priced which means she can’t always afford them regularly as she is still an student. Enjoys looking at attractive male artists in magazines. Name: Georgie Lloyd Age:17 Ethnicity: White British Status: Still currently a student, and is studying media at college, which she wishes to pursue in university.