The survey responses from the target audience of 16-25 year olds indicated that the song originally chosen ("What Now" by Rhianna) was not favored as it was described as an upbeat pop song with a distorted meaning. Option C from the survey was selected most frequently so the creator will look for a song fitting that description. To get further feedback, both the current song and a song like Option C will be presented to the target audience to see which they prefer. Most of the target audience enjoys staying active and socializing with friends, so a lighthearted song that can be represented in many ways would be suitable. The survey also showed that young males prefer dubstep and house music more so than the type of song represented

1. Target Audiece
Thisis the response I got frommy targetaudience.I handedthese questionnairesoutto five people with and age range of
16- 25 that are all male and females.

3. As we hadchosen our songbeforehandwe hadwantedtosee if our targetaudience was
infavourof the characteristicsof the song,howeverafterreceivingthe resultsI
concludedthata differentsong wasneeded inordertoimpressourtargetaudience.The
songwe currentlyhave (WhatNow byRhianna) wasdescribedaswasan upbeatpopsong
that has a distortedmeaning, thisoptionwasn’tchosenatall.There wasanoptionwithin
the questionnairethatwaschosenrepeatedly,asoption‘C’wasselectedthe mostwe
have decidedthatwe are goingto lookfor a song of that description.Inordertogetthe
correct feedbackIam goingto presentthe currentsongand a songfittingoptionCto my
target audience tosee whatsongtheyprefer.Ialsofoundoutthe interestsof mytarget
audience,mostof the,are active andlike tocatch up withfriends,therefore Ithinkalight
heartedsongthat can representedinmanydifferentwayswouldbe perfect.LastlyIhave
come to the conclusionthatyoungmalesaren’tgoingto enticedbyanoptionC song
choice,thisisbecause onthe questionnairemostputthattheylike dubstepandhouse
music,andthis hasledme to believe thatalthoughwe are generalisingourmusicvideoto
bothgenderswe feel likeoptionCwouldcatertoyounggirlsthan boys.