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TARGET AUDIENCE
FOR MY MEDIA
PRODUCT –
QUESTION 4
EVALUATION
Zak Smith
Indie
Teenager -
Demographics
This is an image of an indie teenager, someone
who I would expect to fit within my target
audience for my magazine.The demographics
of my target audience is small because the
social group indie is not very popular within
teenagers as most teenagers are either
hipster/mainstream.The audience of my
magazine is 70% female and 30% male.
http://favim.com/image/2575752/
MyTargetAudience
■ From all of the data I have collected, I can see that my target audience is for the age of
16 to 25.
■ My target audience are predominantlyWhite British.
■ Roughly about 70% of my target audience are female and the other 30% are male.
■ Most of the people in my target audience are students or they work in within the art
and design field and it is likely that they do not earn a lot because they a students.
TargetAudience Psychographics
My target audience for my indie/alternative magazine are likely to be
– A student or work within the art/design field
– Enjoy socialising with their friends and going to gigs
– Own an iPod or iPhone and listen to music
– Feel that their life somewhat revolves around music
– Wear skinny jeans, oversized jumper, top with a band or logo on it and wear vans or
Doctor Martens
– Shop at stores likeTopman/Topshop, Urban Outfitters, Asos or skater shops.
– Familiar with Instagram and blogpost and regularly post on these sites
– Listens to indie music
– May drink alcohol and smoke/drugs.
Why would my target audience by my
magazine?
I think that my target audience will buy my magazine because thy will be familiar with
what is in the magazine. My magazine has information about gigs, and also have articles
about indie singers and this would appeal to my target audience because indie teenagers
enjoy going to gigs to listen to indie artists.
I think that my target audience are a viable audience for my magazine to target because
indie people tend to be edgy and interact with ‘dated’ products like magazines

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Evaluation - Target Audience

  • 1. TARGET AUDIENCE FOR MY MEDIA PRODUCT – QUESTION 4 EVALUATION Zak Smith
  • 2. Indie Teenager - Demographics This is an image of an indie teenager, someone who I would expect to fit within my target audience for my magazine.The demographics of my target audience is small because the social group indie is not very popular within teenagers as most teenagers are either hipster/mainstream.The audience of my magazine is 70% female and 30% male. http://favim.com/image/2575752/
  • 3. MyTargetAudience ■ From all of the data I have collected, I can see that my target audience is for the age of 16 to 25. ■ My target audience are predominantlyWhite British. ■ Roughly about 70% of my target audience are female and the other 30% are male. ■ Most of the people in my target audience are students or they work in within the art and design field and it is likely that they do not earn a lot because they a students.
  • 4. TargetAudience Psychographics My target audience for my indie/alternative magazine are likely to be – A student or work within the art/design field – Enjoy socialising with their friends and going to gigs – Own an iPod or iPhone and listen to music – Feel that their life somewhat revolves around music – Wear skinny jeans, oversized jumper, top with a band or logo on it and wear vans or Doctor Martens – Shop at stores likeTopman/Topshop, Urban Outfitters, Asos or skater shops. – Familiar with Instagram and blogpost and regularly post on these sites – Listens to indie music – May drink alcohol and smoke/drugs.
  • 5. Why would my target audience by my magazine? I think that my target audience will buy my magazine because thy will be familiar with what is in the magazine. My magazine has information about gigs, and also have articles about indie singers and this would appeal to my target audience because indie teenagers enjoy going to gigs to listen to indie artists. I think that my target audience are a viable audience for my magazine to target because indie people tend to be edgy and interact with ‘dated’ products like magazines