Mo Jarad is a 17-year-old student at Parrswood Sixth Form studying Business, Economics and Maths. He enjoys a variety of music genres and artists such as Robbie Williams, Melody Gardot and Sia. Mo likes shopping at stores like Zara, Topman and Selfridges. He enjoys watching films like The Green Mile and The Notebook as well as TV shows such as New Girl, Blue Mountain State, Prison Break and Beaver Falls. In his free time, Mo plays sports like football and basketball, works part-time coaching children, and is active on social media sites Twitter and Facebook.
This is an assignment I completed in my Project and Portfolio II: Market Research class. The objective of this assignment was to define a chosen product/service and its ideal customers with a brand positioning statement and buyer personas. Buyer personas help businesses understand and empathize with their customers so they can do a better job of serving their needs.
This is an assignment I completed in my Project and Portfolio II: Market Research class. The objective of this assignment was to define a chosen product/service and its ideal customers with a brand positioning statement and buyer personas. Buyer personas help businesses understand and empathize with their customers so they can do a better job of serving their needs.
2. MO JARAD
Age: 17
College: Parrswood Sixth Form
Studies: Business, Economics and
Maths
3. MUSIC INTERESTS
Enjoys different genres of
music such as:
• Alternative
• Jazz
• Chart music.
His favourite artists
include:
• Robbie williams
• Melody Gardot
• Sia
• Damien rice
5. FILM, TV INTERESTS
• Enjoys watching films such as:
• The Green Mile
• Sport related films
• The Notebook
• He also enjoys watching tv
shows such as :
• New Girl
• Blue Mountain State
• Prison Break
• Beaver Falls
6. SOCIAL ASPECTS
• Likes to go to
partys, he does Enjoys taking part in sports
drink but despises outside of college time such as
smoking/social football and basketball. He also
smoking. plays for the school teams. And
got voted sportsman of the
year.
He has a part time job Takes part in social
coaching younger networking. Has
children joined sites such as
twitter, and
facebook.