- The document provides an audience profile for a potential music video based on research findings - The target demographic is 16-25 year olds from middle-class backgrounds with a variety of religious beliefs and levels of education - They prefer pop artists like Sam Smith, Ed Sheeran, and Rihanna and enjoy shopping at stores like Topshop, River Island, and Zara - The research methods included questionnaires and interviews to understand the target audience's interests, aspirations, music preferences, and expectations for a music video