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Audience Profile
- Based on research findings
Demographics and Psychographics/ Ways
of finding information
Age: 16-25
Gender: Female and Male
Class: Middle class
Religion: Any religion,
Education: secondary school, sixth form and university
Music Preference: Sam Smith, Ed Sheeran, Rihanna, plan B, James Bay, Taylor Swift, Adele, Jessie J and Katy
Perry, The Vamps,
Likely to wear: skinny and baggy jeans with/ baggy tops, hoodies, trainers and parker coats
Likely to shop: Topshop/ Topman, Riverisland, JD sports, Vintage shops, Zara, Primark and New look
I conducted a series of research methods such as questionnaires and interviews to get inspiration from my
target audience. I had asked people above the age of sixteen to gather information about their interests,
fears, aspirations, what type of music they enjoy and what they expect out of a music video.
I asked the people at my very own sixth form, the public when out shopping and people of higher education
when attending university openings, I felt this was fitting because I was applying for media courses. Therefore
media student will be honest and more willing to take part in my questionnaire.
EXAMPLES: MALE
I shop at
Topman
I attend
concerts
I meet with
my friends
all the time
I’m not to
sure on
what I want
to do in the
future
Fashion is a
huge part in
my life
I’m 19 years
old
Currently on
a gap year
because I
need to find
myself
Struggled
in school
Interested in
the
unknown
Never fit in
when in
large groups
Socially
awkward
I can count
my friends
on one
hand, but
we have a
close bond
Family are
important to
me as they
are my
biggest
supporters
I am
working
class citizen
I love fast
beat songs
that can
heighten a
crowed
I listen to
music to
release
stress
I can playa
guitar
I feel most
comfortable when
wearing jeans and a
t-shirt
I work at a bar
that has live music
every night
I like buying
merchandise
I love high marketed
fashion
EXAMPLE: FEMALE
I’m a laid back
individual
I’m easy
going
I feel most
comfortable when in
baggy jeans and bay
T-shirts
I especially like Ed
Sheeran because he
talks about
emotional things
I wear mostly
black
I’m not one for
caring about my
appearance
I am 16 years
old
I am in
college
I like
emotional
songs
I want to help people
in times of struggle
Hanging out with
friends and family is a
very important thing
for me
I’m
dedicated to
make my
dreams a
reality
Connecting with
music is very
important to me
The lyrics of a song
has to relate to the
imagery of the
video because that
also helps heighten
the understanding
of the song
I like
shopping at
Primark,
Zara and
Vintage
shops
Its important to me that a music
video raises awareness of
something that is unkown by
others

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Audience profile

  • 1. Audience Profile - Based on research findings
  • 2. Demographics and Psychographics/ Ways of finding information Age: 16-25 Gender: Female and Male Class: Middle class Religion: Any religion, Education: secondary school, sixth form and university Music Preference: Sam Smith, Ed Sheeran, Rihanna, plan B, James Bay, Taylor Swift, Adele, Jessie J and Katy Perry, The Vamps, Likely to wear: skinny and baggy jeans with/ baggy tops, hoodies, trainers and parker coats Likely to shop: Topshop/ Topman, Riverisland, JD sports, Vintage shops, Zara, Primark and New look I conducted a series of research methods such as questionnaires and interviews to get inspiration from my target audience. I had asked people above the age of sixteen to gather information about their interests, fears, aspirations, what type of music they enjoy and what they expect out of a music video. I asked the people at my very own sixth form, the public when out shopping and people of higher education when attending university openings, I felt this was fitting because I was applying for media courses. Therefore media student will be honest and more willing to take part in my questionnaire.
  • 3. EXAMPLES: MALE I shop at Topman I attend concerts I meet with my friends all the time I’m not to sure on what I want to do in the future Fashion is a huge part in my life I’m 19 years old Currently on a gap year because I need to find myself Struggled in school Interested in the unknown Never fit in when in large groups Socially awkward I can count my friends on one hand, but we have a close bond Family are important to me as they are my biggest supporters I am working class citizen I love fast beat songs that can heighten a crowed I listen to music to release stress I can playa guitar I feel most comfortable when wearing jeans and a t-shirt I work at a bar that has live music every night I like buying merchandise I love high marketed fashion
  • 4. EXAMPLE: FEMALE I’m a laid back individual I’m easy going I feel most comfortable when in baggy jeans and bay T-shirts I especially like Ed Sheeran because he talks about emotional things I wear mostly black I’m not one for caring about my appearance I am 16 years old I am in college I like emotional songs I want to help people in times of struggle Hanging out with friends and family is a very important thing for me I’m dedicated to make my dreams a reality Connecting with music is very important to me The lyrics of a song has to relate to the imagery of the video because that also helps heighten the understanding of the song I like shopping at Primark, Zara and Vintage shops Its important to me that a music video raises awareness of something that is unkown by others