The document discusses feedback received on a music video from its intended audience. It notes that knowing the gender and age of the audience allowed the creator to tailor the video and marketing materials to those groups. Viewing data showed that music videos are commonly watched on YouTube, indicating that should be a distribution method. Most viewers found the video looked professional and was interesting, but one noted the narrative could be clearer. The feedback will help the creator improve the video.

1. C
AUDIENCE
FEEDBACK

2. Knowing the gender of my
audience allowed me to
note what gender would
most likely listen to the
song and watch the video.
With this knowledge I was
able to think about what I
could add to my Digipak
and magazine advert in
order to make my audience
want to go buy the album.

3. From knowing the age of
my viewers I noticed that
the age was the age I
aimed at when creating
my video. Looking at this
made me realise that I
had accomplished one
of the goals I get out
when I thought about
creating the video.

4. Looking at how often
people watched video
showed how the music
video industry is
extremely interactive
and highlights the
importance of music
videos. This allowed me
to start thinking about
where my music video
would be available for
my audience to watch.

5. 100% of people watched
music videos on YouTube. By
having this kind of information
it allowed me to think about
what distributions I would use
that would allow my target
audience to watch the video.

6. With 100% of people
saying the video looked
professional means I
have met the realistic and
typical conventions of
music videos.

7. This allowed me to
note what other
aspects I could
improve.

8. With 1 person saying
no I took it upon
myself to go through
the video to look at
what changes
needed to be made in
order to make the
narrative clearer.

9. Question 8 shows that
my video was
significantly interesting
for my target audience.

10. This illustrates the variety
of music my target
audience listens to,
demonstrating that
although I chose an RnB
song for my video, my
video can also appeal to
other music genre fans.

11. Having constructive
criticism was the
main step in
helping me improve
my finalised video.