The document summarizes feedback from a survey of a band's target audience of 13-17 year olds on several media products, including a music video. The survey found that most respondents were male, as the band is male-led. Respondents responded positively to the music video, finding it "brilliant" and "charming" overall. Some suggested making the lead singer appear more masculine to appeal to male viewers. Respondents also felt the band's image and representation across products was effective at portraying their genre. However, the album cover design was not seen as appealing for in-store purchases in the genre.