3. The use of the impact font with bold
capital letter creates the impression
of strength within the association of
NME. The abbreviation of ‘New
Music Express’ suggests the high
importance of NME in the music
magazine business as they are easily
identified by their abbreviation.
The use of red
connotates danger,
strength and power
giving magazine a more
aggressive look which
links to the genre of the
magazine (punk rock).
The black outline makes
the title more prominent
as black denotates
strength and authority
denotating the magazine
being well
known/popular magazine
when it comes to music
magazines. Using the
white contrasts with the
black and red; white had
connotations of peace,
purity and innocence
which isn’t what the
magazine is known to be
connotating that the
magazine isn’t just punk
rock.
4. The font is simplistic and childlike
Bold and girly together with the use of
the swirl on the ‘s’ makes the magazine
look more for younger kids (immature
font), suggests the target audience is
for young girls. The blue background
makes the white masthead stand out.
Normally using a blue would denotate
that the magazine has a male target
audience; because it’s a light blue it
gives it a more female readership/ fun
look. The masthead ‘Top of the Pops’
suggests the magazine is pop based.
The phrase ‘Top of the Pops’ suggests
the genre of the magazine. The noun
‘Top’ suggests the magazine is better
than any other pop magazines.
The background of the mastheads
changes making the masthead
prominent.
5. The font of the masthead is unusual
in comparison to other magazine
mastheads; making the brand
distinctive. The font is edgy and
unusual suggesting the genre of rock;
the magazine is therefore more
appealing to its niche target
audience. The cracked masthead
links to the onomatopoeia that
kerrang sounds like the crashing
sound of a symbol connotating the
genre of the magazine. Black has
connotations of power linking to rock
as its not ‘soft’ music. Black is
typically known for having a ‘goth’
stereotype, goths are known to listen
to rock music which is the genre on
the magazine; therefore suiting the
stereotype of goths having black hair
and black makeup. The connotations
of the masthead show the audience
the genre of the magazine making
the magazine appealing for people
who listen to rock music.
The masthead connotates the
sound of loud music, most
likely electric guitars and
drums linking to the rock
genre. The explanation mark
emphasizes the denotation of
‘Kerrang’ as its connotated
with loud music.
6. The masthead is bold yet simplistic giving the impression that the
magazine has already created it s brand so doesn’t need to try too
hard to make the masthead appealing by making it over the top as
they already have a large amount of people who buy their magazines.
The flick of the ‘Q’ denotates elegance linking to its target audience.
The white and red contrast each other. red has connotations of
strength, power, determination as well as passion, desire, and love;
where as white has connotations of light, goodness, innocence, purity,
and perfection. The magazine being called Q shows simplicity and
maturity suggesting the magazine has an older target audience. Serif
font adds a classy side to the magazine. The acronym is easy to
remember as it short and simpple.
7. Iconic logo-famous for its houses style red
white and black.
The bold font makes the logo stand out
together with the red and black outline .
The shadow on the masthead differs from
other magazine logos as not many have a
silhouette; the shadow has connotations of
imperfection and a dark side (not all the
people in their magazines are conventional
and perfect), denotates the magazine isn’t
for the lighthearted (girly girls and people
who like pop). The red has connotations of
blood, lust and love and danger denotating
the magazine write articles that are risky
but the audience appreciates the carefree
approach. The white contrasts with the
black and red as white symbolizes goodness
and goodness although white can represent
a successful beginning.
