This document discusses several key aspects of media language in music videos. It addresses how media conventions and symbols cue audience understanding, and how elements like editing, camerawork, sound and mise-en-scene impact meaning and provide pleasure. Specific techniques are examined, including thought beats, narrative, performance, star image and their relationship to the song. Semiotics, the study of signs, is also introduced. An analysis of the Katy Perry "Roar" music video is then provided to demonstrate these concepts.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2. Media Language
Media conventions, formats, symbols and narrative structures which cue the audience
to meaning. The symbolic language of electronic media work much the same way as
grammar works in print media.
Stuart hall: encoding and decoding; preferred/ negotiated/ oppositional readings
Denis McQuail – Uses and Gratifications theory (audiences consume media texts for
Suveillance; Fersonal Identity; Presnal Relationships; Escapism/ Diversion.
Ien Ang – “audiencehood is becoming an even more multifaceted and diversified
repertoire of practices and experiences.”
Media language is used to tell story and is part of editing. The tempo of the music
drives the editing. Genre might be reflected in types of mise-en-scene, themes,
performance, camera and editing styles. Camerawork impacts meaning. Movement,
angle and shot distance all play a part in the representation of the artist/band (close-
ups dominate). Digital effects often enhance editing, which manipulate the original
images to offer different kinds of pleasure for the audience.
3. Andrew Goodwin
• Identified 5 key aspects of music videos:
thought beats (seeing the sound), narrative
and performance, the star image, relation of
visuals to song and technical aspects of music
video
4. Thought beats - Seeing sound in your head
• First step – look at the music itself, e.g. structure
of the song (chorus, verse)
• Secondly – voice of the song. The artist voice is
extremely unique and can form identification or
trade marks that work well with the star image
(relates to Roland Barthes – theory of the grain of
voice)
• Thirdly - artist mode of address. Songs can be
seen as stories and the artist is the story teller,
making the video a communication device of
them telling us the story and us listening.
5. Narrative and performance
• Goodwin explains that music videos should
ignore common narrative as it is important in
their role of advertising
• Music videos should coherent repeatability to
make it easier for the audience to watch over
and over without loosing interest.
• The artist acting as both narrator and
participant helps to increase authenticity.
6. Star image
• Meta narrative which is a big story that
describes the development of the star over
time.
7. Relation of visuals to song
• Illustrate: music videos can use a set of images
to illustrate the meaning of lyrics and genre.
• Amplify: meanings and effects are
manipulated and constantly shine through the
video and drummed into our vision
• Disjuncture: the meaning of the song is
completely ignored.
8. Technical aspects
• Hold the music video together through the
use of camera mise-en-scene angle
movement, editing, sound and special effects.
Also lighting and colour to set the mood.
9. Semiotics
• Semiotics or semiology is the study of signs
• Media texts will contain signs that help us interpret what’s
going on e.g. when you watch a TV show, your mind is using
all these signs to work out what’s going on
• Signs give us information and are all around us. In media
we would consider more subtle signs
• Signs we would consider include: sounds, body language,
words, font, tone of voice, colours, costumes, props,
locations and camera work
• Signs have both denotations and connotations for example
red= a bright colour (denotation) and danger, love, passion
and romance (connotation)
10. Analysis of Music Video – Katy Perry – ‘Roar’
Narrative – she doesn’t need a man to look after her, she’s strong and
independent. The man is just worried about his looks that’s why he
gets eaten first by the tiger whereas she’s able to tame the tiger and is
one with nature.
Symbols/signs
•Looking through the eye of the tiger, that’s why she says “I've got the
eye of the tiger”
•Man with phone – cant survive in the jungle (typical city man).
•Having a shower – elephant pouring water on her
•She’s one with nature – the animals are her friends and she’s settled
down in the wild
•She likes cats – tiger is a type of cat. She’s talking about herself
coming into her own and she’s stronger than ever
11. Mise en scene
• The props including the leopard print scarf foreshadows
what’s about to happen and goes with the theme of song.
• She also makes her own props in the video such as the spear
to portray her time and survival in the video.
• The transformation of her costume throughout the video also
highlights the development of her personality.
• Katy’s facial expressions change during the course of the video
– at the beginning, she is scared but becomes confident as the
song goes on.
• She uses passion fruit as a lipstick – she’s still got her feminine
side.
12. Editing
• The cartoon editing at the beginning is an establishing shot –
it sets the scene and introduces the song.
• The name of the song “roar” is presented in an orange font to
link to the tiger
• The fire flies in the video are also an example of editing when
they then form a tiger shape.
• Reflection of the tiger means she is a fierce character herself.
• When she is looking at caveman drawings, the tiger defeats
the humans – the tiger is the king of the jungle.
• When singing “roar” you see the sound coming out her mouth
– powerful and loud “louder than a lion”.
• At the end, the video turns back into a cartoon and you can
hear the tiger roar.
13. Camera
• The zoom into her tiger stance highlights her similarity to the
animal like she is hunting her predator.
• Eye contact with camera which she is singing means she is
addressing the audience.
• The close up of the man taking a selfie means we see the camera
while he’s taking the picture and also shows his type of character.
• The mid shot of the man being eaten by tiger is when Katy begins to
change.
• Zoom of the spider and her blowing it away means she’s still a city
girl but then later she embraces her wild strong side – woman
coming into her own – light appears and she becomes stronger.
• Low angle shot of Katy standing on an edge of the waterfall – she is
‘living on the edge’ and is powerful.
• Zoom out of her on her thrown shows she is now in control.
14. Sound
• Diegetic sound of Katy screaming when the music cuts out
foreshadows a change in the narrative.
• Music becomes more intense when the tiger appears towards
the end of the video and approaches Katy.
• Diegetic sound of the tiger roaring makes the video seem
more realistic and interesting for the viewer.
• There is also constant examples of ambient sound in the
background such as birds and other animal sounds.