The student produced a music video for Colbie Caillat's song "Bubbly" that drew upon conventions from Caillat's own music videos and those of similar artists. The student analyzed their video using Andrew Goodwin's theory of music video analysis and found that it complied with many of Goodwin's concepts such as demonstrating genre characteristics, having a relationship between the lyrics and visuals, and having shots that correspond to the pace of the song. The student also created ancillary materials including a digital album pack and magazine advertisement to promote the music video. They received feedback on their work that helped improve elements like adding guitar shots and applying a sepia filter to shots. The student relied on media technologies like Final Cut