The document analyzes audience demographics for different music genres: - Pop targets 11-14 year old white British girls who enjoy fashion and socializing. They find pop music upbeat and relatable. - R&B audiences are typically 13-25 year olds, mostly female, drawn to explicit lyrics and videos about love and relationships. - Hip hop's core demographic is working class African American males aged 11-36, but has expanded to include suburban white teens and young adults interested in sports, music, fashion and black culture. - Dance music appeals most to people aged 16-25 who enjoy nights out, festivals and the latest technology and music trends.

1. AUDIENCE RESEARCH
CHRIS BROWN

2. POP
• The genre is stereotyped to be associated amongst young females. The
target age is usually 11-14 year old girls. The social class tends to be working
class students who's parents work and pay for their music needs. The ethnicity
tends to be white British who’s interests are pop music, going out with friends
and prefer to strive for the girly look. They tend to wear pretty dresses, with
curled hair and a hint of make-up. They listen to pop music because it reflects
their mood. Pop music connotated as bubbly and happiness which is also
associated with young girls. They listen to music very frequently, as it can be a
way to relax or dance/sing to.
• Male R&B artists usually target a female audience because the male artists are
portrayed as sexy or in a sexual way through their lyrics and nudity. The female
audience will find this attractive and appealing because they will be physically
attracted to the artist. However the male audience will be attracted to the
jewellery worn, cars, cash/wealth, fashion and women in minimal clothing.
• R&B fans are usually from a African American black background due to R&B
being rhythm, blues and soul which comes from African America in the
1950's. This type of music would be something their parents and grandparents
would have listened to interesting their children in the same type of music.

3. R&B
R&B audiences are usually teenagers and young
adults between the ages of 13 to 25 and are mostly
females. This could be due to the explicit lyrics,
artists, music and how the music videos are shot and
what they contain within them. Females are usually
targeted by R&B artists because they stereo typically
write songs about love, being in love and heartbreak
these type of songs will appeal to teenage girls and
young adults as it usually relates to them. Fast R&B
songs usually will attract to women as they involve
fashion and synergy within the narrative or theme.

4. HIP HOP
• The primary demographic consists of mostly of working class African
American males ranging from the ages of 11-36. it also extends to a range
of African and Caribbean cultures. However its success in the mainstream
industry has widened the demographic significantly to suburban Caucasian
adolescents and young adults in education, specifically from the ages of 11-
25. the ABC1s of the target audience are particularly important as the music
and the cultures focus on class and its association with politics, social status,
money and power.
• The psychographics of Hip Hop’s target audience include activities like
predominantly American, and in particular African American sports. For
example basketball players. With interests such as music production,
rapping/singing and urban artwork. However a huge aspect of Hip Hop is
its focus on contemporary fashion, African American fashion, pop culture,
black history and black politics. Often its target audience embodies this in
their lifestyle and in the culture’s ever changing trends.

5. DANCE
The genre is focused at the younger generation and is
most popular with people between the ages of 16-
15. people who listen to dance music tend to have
high disposable income and a high tendency to
spend their money on: nights out, clothes, festivals,
tunes and the latest phone/headphones. They are
always the first to hear a new song, have the latest
clothing and be at the hottest club and move on
quickly before it gets old. They tend to be the
largest downloader of music.