Audience research
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The document analyzes audience demographics for different music genres: - Pop targets 11-14 year old white British girls who enjoy fashion and socializing. They find pop music upbeat and relatable. - R&B audiences are typically 13-25 year olds, mostly female, drawn to explicit lyrics and videos about love and relationships. - Hip hop's core demographic is working class African American males aged 11-36, but has expanded to include suburban white teens and young adults interested in sports, music, fashion and black culture. - Dance music appeals most to people aged 16-25 who enjoy nights out, festivals and the latest technology and music trends.
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Teens and music
Teenagers played several important roles in the 1950s music industry:
1) Teenagers were a key consumer demographic that record labels actively marketed and sold music to. They spent money on records, attended concerts, and influenced trends.
2) As consumers, teenagers decided which artists and songs became popular hits by purchasing their music.
3) Some teenagers, like Little Stevie Wonder and Frankie Lymon, became musicians and performers themselves, making music targeted towards other teenagers. Their success showed there was a market for music made by and for teenagers.
Audience profile
RnB music generally appeals to a middle-class audience aged 14-25, particularly teenage girls and young adults who relate to the love-focused lyrics. The genre typically features mixed-raced or black artists, as RnB originated from African-American music styles like soul, rhythm and blues, and jazz. Females are often attracted to RnB due to the male artists and meaningful lyrics about life stages, while the music videos commonly portray sexual or fashionable imagery.
Target audience
The target audience for pop music like Coldplay's "Head Full of Dreams" is teenagers and young adults aged 16-25. While pop music appeals most to females, drawing them to both male and female artists, it is open to all sexualities and backgrounds. As many in the target audience are students with part-time jobs, they tend to come from working class families and enjoy hobbies like attending concerts and using social media.
Task 6
R&B/Pop music are popular genres featured in the magazine. R&B originated in the 1940s and evolved to incorporate electric blues, gospel and soul music. It is now a combination of rhythm and blues, pop, soul, funk and hip hop. Associated imagery includes hot weather and palm trees. Pop music originated in the 1950s and borrows from various styles, with catchy melodies and choruses. It aims to be commercially appealing. Both genres have upbeat themes and are popular among diverse audiences from ages 12 to 30.
Target audience
The target audience for pop music like Coldplay's "Head Full of Dreams" is teenagers and young adults aged 16-25. While pop music appeals most to females, drawing them to both male and female artists, it has fans across genders. As most of the target audience are students with part-time jobs, pop music's target class is working class. However, fans come from all classes. While historically music videos have been conservative, pop music is open to all sexualities in its music. The target location remains American and British audiences, shown in the origins and appearances of most pop artists.
R&B
R&B originated from blues, jazz, and gospel music in the 1940s-1950s United States. Common elements include rhythmic beats combined with soulful vocals about relationships, heartbreak, and everyday life. Famous R&B artists like R. Kelly and Mariah Carey helped popularize the genre in the late 20th/early 21st century by redefining its sound and putting it back in the spotlight. Conventions include sexually suggestive portrayals of males and females in music videos to appeal to predominantly female audiences, as well as a focus on simple melodies, lyrics, and tempos for dancing or emotional ballads.
Isabelpitchpp
The document profiles a pop artist named Isabel Beau. It provides demographic and psychographic details about her, noting she is a 12-25 year old British female pop singer influenced by artists like Pixie Lott, Taylor Swift, and Ellie Goulding. The document states she will be signed to Mercury Records and her debut music video will feature Megan's little sister Grace, a professional ballet dancer, portraying a young dancer. The video will reference the ballet scene from the film Black Swan.
Genre research - R&B
The document discusses the history and evolution of the R&B music genre. It originated in the late 1940s as a term applied to blues records and incorporated elements of electric blues, gospel, and soul music. By the 1970s, R&B was used as a blanket term for soul and funk. A new style known as contemporary R&B emerged in the 1980s, combining elements of rhythm, blues, soul, funk, pop, hip hop, and dance. The document lists past and present popular R&B artists and notes stylistic differences in how male and female R&B artists typically present themselves.
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Teens and music
Teenagers played several important roles in the 1950s music industry:
1) Teenagers were a key consumer demographic that record labels actively marketed and sold music to. They spent money on records, attended concerts, and influenced trends.
2) As consumers, teenagers decided which artists and songs became popular hits by purchasing their music.
3) Some teenagers, like Little Stevie Wonder and Frankie Lymon, became musicians and performers themselves, making music targeted towards other teenagers. Their success showed there was a market for music made by and for teenagers.
Audience profile
RnB music generally appeals to a middle-class audience aged 14-25, particularly teenage girls and young adults who relate to the love-focused lyrics. The genre typically features mixed-raced or black artists, as RnB originated from African-American music styles like soul, rhythm and blues, and jazz. Females are often attracted to RnB due to the male artists and meaningful lyrics about life stages, while the music videos commonly portray sexual or fashionable imagery.
Target audience
The target audience for pop music like Coldplay's "Head Full of Dreams" is teenagers and young adults aged 16-25. While pop music appeals most to females, drawing them to both male and female artists, it is open to all sexualities and backgrounds. As many in the target audience are students with part-time jobs, they tend to come from working class families and enjoy hobbies like attending concerts and using social media.
Task 6
R&B/Pop music are popular genres featured in the magazine. R&B originated in the 1940s and evolved to incorporate electric blues, gospel and soul music. It is now a combination of rhythm and blues, pop, soul, funk and hip hop. Associated imagery includes hot weather and palm trees. Pop music originated in the 1950s and borrows from various styles, with catchy melodies and choruses. It aims to be commercially appealing. Both genres have upbeat themes and are popular among diverse audiences from ages 12 to 30.
Target audience
The target audience for pop music like Coldplay's "Head Full of Dreams" is teenagers and young adults aged 16-25. While pop music appeals most to females, drawing them to both male and female artists, it has fans across genders. As most of the target audience are students with part-time jobs, pop music's target class is working class. However, fans come from all classes. While historically music videos have been conservative, pop music is open to all sexualities in its music. The target location remains American and British audiences, shown in the origins and appearances of most pop artists.
R&B
R&B originated from blues, jazz, and gospel music in the 1940s-1950s United States. Common elements include rhythmic beats combined with soulful vocals about relationships, heartbreak, and everyday life. Famous R&B artists like R. Kelly and Mariah Carey helped popularize the genre in the late 20th/early 21st century by redefining its sound and putting it back in the spotlight. Conventions include sexually suggestive portrayals of males and females in music videos to appeal to predominantly female audiences, as well as a focus on simple melodies, lyrics, and tempos for dancing or emotional ballads.
Isabelpitchpp
The document profiles a pop artist named Isabel Beau. It provides demographic and psychographic details about her, noting she is a 12-25 year old British female pop singer influenced by artists like Pixie Lott, Taylor Swift, and Ellie Goulding. The document states she will be signed to Mercury Records and her debut music video will feature Megan's little sister Grace, a professional ballet dancer, portraying a young dancer. The video will reference the ballet scene from the film Black Swan.
Genre research - R&B
The document discusses the history and evolution of the R&B music genre. It originated in the late 1940s as a term applied to blues records and incorporated elements of electric blues, gospel, and soul music. By the 1970s, R&B was used as a blanket term for soul and funk. A new style known as contemporary R&B emerged in the 1980s, combining elements of rhythm, blues, soul, funk, pop, hip hop, and dance. The document lists past and present popular R&B artists and notes stylistic differences in how male and female R&B artists typically present themselves.
Conventions in Pop Music
Conventions in Pop Music
Pop music aims to appeal to a general audience rather than a specific demographic. It focuses more on production quality and sound over live performances. Pop songs typically have an upbeat, positive vibe and follow a verse-chorus structure, attracting listeners through memorable melodies. Over time, pop music has evolved from acoustic to more manufactured styles while retaining influences from rock and incorporating current trends.
F a d e
R&B music originated in the 1940s and combines elements of rhythm and blues, soul, funk, pop, hip hop and dance. The document discusses R&B fashion trends for male and female artists as well as the target audience for R&B music. Male R&B artists typically wear minimal clothing showing tattoos while wearing subtle jewelry. Female R&B artists wear minimal clothing and bold makeup with a focus on their eyes, and sometimes break gender stereotypes with large jewelry. The target audience for R&B is typically ages 16 to 35, especially teenage girls and young women who relate to the love themes, and both genders are attracted to the depiction of wealth, women and fashion in R&B
Group presentation for music video
Isabel Beau is a 12-25 year old British pop artist signed to Mercury Records in 2012. She enjoys pop music and cites Pixie Lott, Taylor Swift, and Ellie Goulding as influences. Her bubbly personality and fashion sense appeal to youth. As a typical pop artist, she focuses on looking good, being stylish, performing, using social media, writing emotional songs, and having crossover appeal.
Eritrean Youth Identities in the Era of Globalization
This document summarizes research on the lifestyles and music preferences of Eritrean youth. It is based on ethnographic research and interviews with youth in Asmara, Eritrea. The research finds that Eritrean youth are highly influenced by Western culture and lifestyle as expressed through their fashion, music, and language choices. Popular music genres include hip hop, reggae, and pop music from American and British artists. Youth emulate the styles of artists like 50 Cent, Bob Marley, and bands like Destiny's Child. Western media like satellite TV and movies are widely available and impact youth identity and culture.
Target Audience
The document discusses the target audience for a contemporary R&B music video. It would mainly be 14-25 year olds who are interested in soul, jazz, funk, hip hop and pop music. This genre appeals to both male and female audiences through memorable lyrics, female dancers, upbeat instrumentals and rappers. While R&B originated from African tribes, it now attracts a diverse audience regardless of race, age or gender. The target audience would be up-to-date with social media and their favorite artists' latest songs and tend to socialize with friends over family. They also have interest in designer and high street brands. R&B music videos attract females through love-centered lyrics and fashionable costumes,
Media genre powerpoint
This document discusses the genre of pop music. It outlines the conventions and codes of pop music, such as artists dressing in a stylish, fashionable way and portraying happy, perfect lives. Pop music magazines also use bright colors and feature attractive artists. The genre has a wide target audience of mostly 16-24 year olds. Key developments included artists in the 1950s-1980s that helped establish pop music styles and structures. Current popular artists mentioned include One Direction, Katy Perry, and Taylor Swift. The genre has mainstream appeal due to its popularity across radio stations.
History of the Pop Genre
The document discusses the history and evolution of pop music from the 1950s to present day. It outlines how pop music originated from rock and roll and how the Beatles were hugely influential in popularizing the genre to wide audiences. The development of charts and media like radio, TV and the internet helped pop music distribution and commercialization. Over time, pop music has incorporated different genres and continues to be shaped by marketing targeting young audiences.
Project phoenix
The document describes 4 categories of music listeners:
Background listeners (39%) who enjoy music casually but it is not a main focus; Headliners (20%) who like popular music and buying artist-endorsed products; Track hunters (24%) who like discovering new bands but may not be early adopters; and Pace setters (17%) who have a true passion for music and enjoy discussing it with friends.
Project phoenix
The document describes 4 categories of music listeners:
1) Background listeners (39%) who enjoy music casually but it is not a main focus; they listen to various songs across genres.
2) Headliners (20%) who like popular current songs by big artists and are likely young males who support artists through purchases.
3) Track hunters (24%) who like discovering new bands and feel albums are as important as songs; they prefer seeing bands live after positive reviews.
4) Pace setters (17%) who have a true passion for music, like discussing it with friends, and see themselves as more interested in different music than the mainstream.
Genre pop
This document discusses artists and bands that would be featured in a genre magazine focused on pop, indie, and hip-hop music. It provides details on several musical artists including their genres, target audiences, and influences. The genres represented are indie rock, pop, hip-hop, drum and bass, and soul pop. The target audiences for most of the artists are teens and young adults. The document also provides background information on the genre of pop music, describing its origins and popularity as a commercially recorded genre with mass appeal.
Audience Profile for Izabel Beau
The document discusses research conducted into female pop artists with a similar style to what is being produced, namely Taylor Swift, Pixie Lott, and Ellie Goulding. It states that the target audience for these artists is mainly females aged 15-24 years old, as the style of music and how the artists present themselves influences this age group. Demographic information provided includes being female, aged 15-24, interested in pop music, student status, and British nationality. Psychographic traits of the target include having a bubbly personality and enjoying pop music, fashion, social media, making music and traveling.
Media pack
Jasmine Chung is launching a new monthly music magazine called "Fresh" that will provide information about new and featuring bands. Each issue will profile bands and their new music and videos. It will also advertise brand interests with single-page spreads for at least 3 brands per issue. The target reader is Freya, a 19-year-old student who enjoys indie/rock music and works at a music shop. Freya keeps up with new music online and attends festivals like Glastonbury. The Fresh website will feature exclusive band videos and recordings, an online radio, and tour dates for artists. It will also advertise on Facebook and distribute mini magazine issues at music festivals.
Target audience research
Kanye West was born in Georgia but raised in Chicago. He pursued a music career after only one year of art college. Jay-Z hired him as a producer, which led to a record deal. West has produced six successful studio albums and won several awards. He is known for his charity work to reduce dropout rates. Common assumptions about his audience include that they are mostly male, urban-dwelling teens who get in trouble and use drugs. However, survey results found the assumptions about urban living and trouble were false, and family backgrounds were mixed.
Codes and coventions of pop
Pop artists portrayed in magazines aim to appeal to a young target audience aged 16-27. They are usually clean cut with youthful styles and bright, colorful clothing. Male artists project an innocent, "boy next door" image while smiling and looking like they are having fun. Fashion is an important topic, with pages dedicated to trends worn by popular artists like ripped jeans, bright colors, and accessories. The codes and conventions of pop magazines emphasize upbeat styles and personalities to match the lively genre.
Target audience research
The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that the genre of pop is mainstream, appealing to both male and female teenagers and young adults. Research of popular artists on YouTube, social media platforms, music charts, and TV shows demonstrated that pop has a wide reach across demographics but particularly attracts female teenage fans. Research on websites profiling music tastes by age and gender showed that pop appeals most strongly to teenage girls, which the document establishes as the target demographic.
Genres
The document discusses two magazines - Rock and Pop magazine and Classical magazine. Rock and Pop magazine targets teenagers, especially female teenagers, as its audience. It features young, attractive singers like One Direction. Classical magazine targets an older audience who enjoy classical music. It contains images of opera and a bold, brave looking man. The document also provides information about the R&B genre of music, listing popular artists and describing its soulful, funky sound that mixes vocals and instruments well.
Target Audience Research
Pop music targets mainly young adults and teenagers aged 16-21. It is the dominant mainstream genre worldwide, with popular artists including Justin Bieber, Katy Perry, and Ed Sheeran. While pop can include many smaller genres, its conventions generally involve upbeat songs with romantic lyrics, hooks that repeat to make songs catchy, and music videos featuring sexual imagery to attract audiences.
Question 4
Rock music was no longer the dominant genre among youth and had been replaced by other styles like rap, country, and boy bands. Rappers like Eminem, Public Enemy, and Tupac Shakur became new icons of youth rebellion instead of rock stars. Country music attracted suburban youth, while dance music appealed to ravers who consumed ecstasy. The document discusses how the interests of younger generations in the late 1990s/early 2000s shifted towards different genres beyond rock.
Influences of music style
Electro house is a fusion genre that combines elements of house music and electro. Its influences include electro, electroclash, pop, synthpop, and tech house. In 2006, electro house tracks held the number one and two spots on the UK Top 40 chart, and its popularity has increased since with producers like Porter Robinson and Skrillex. Dancehall originated as a more sparse version of reggae in Jamaica in the late 1970s. Europop refers to a pop music style that developed in Europe in the late 1970s and topped charts throughout the 1980s and 1990s.
question 1 A
The document discusses how digital technologies were used to create a music magazine. It describes taking photos with a DSLR camera and editing them with Photoshop. Software like InDesign, PowerPoint, Prezi and Blogger were used to layout and design the magazine. Creativity was used to envision photo shoot locations and poses. Research involved examining existing magazines for inspiration. Post-production consisted of editing photos in Photoshop and assembling the magazine layout in InDesign. Conventions from real magazines, like logos and language, were employed to appeal to the target audience.
Music magazine names & mastheads
This document discusses magazine mastheads and names. It analyzes several music magazine mastheads including NME, Q, Top of the Pops, Smash Hits, Kerrang, and Vibe. It examines font choices, colors, logos and how these visual elements convey information about the magazine's target audience and genre of music covered. Key aspects analyzed include how bold fonts, abbreviations and color choices can suggest a magazine's prominence or niche audience and how logos relate to the type of music featured through symbolic connections.
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Conventions in Pop Music
Conventions in Pop Music
Pop music aims to appeal to a general audience rather than a specific demographic. It focuses more on production quality and sound over live performances. Pop songs typically have an upbeat, positive vibe and follow a verse-chorus structure, attracting listeners through memorable melodies. Over time, pop music has evolved from acoustic to more manufactured styles while retaining influences from rock and incorporating current trends.
F a d e
R&B music originated in the 1940s and combines elements of rhythm and blues, soul, funk, pop, hip hop and dance. The document discusses R&B fashion trends for male and female artists as well as the target audience for R&B music. Male R&B artists typically wear minimal clothing showing tattoos while wearing subtle jewelry. Female R&B artists wear minimal clothing and bold makeup with a focus on their eyes, and sometimes break gender stereotypes with large jewelry. The target audience for R&B is typically ages 16 to 35, especially teenage girls and young women who relate to the love themes, and both genders are attracted to the depiction of wealth, women and fashion in R&B
Group presentation for music video
Isabel Beau is a 12-25 year old British pop artist signed to Mercury Records in 2012. She enjoys pop music and cites Pixie Lott, Taylor Swift, and Ellie Goulding as influences. Her bubbly personality and fashion sense appeal to youth. As a typical pop artist, she focuses on looking good, being stylish, performing, using social media, writing emotional songs, and having crossover appeal.
Eritrean Youth Identities in the Era of Globalization
This document summarizes research on the lifestyles and music preferences of Eritrean youth. It is based on ethnographic research and interviews with youth in Asmara, Eritrea. The research finds that Eritrean youth are highly influenced by Western culture and lifestyle as expressed through their fashion, music, and language choices. Popular music genres include hip hop, reggae, and pop music from American and British artists. Youth emulate the styles of artists like 50 Cent, Bob Marley, and bands like Destiny's Child. Western media like satellite TV and movies are widely available and impact youth identity and culture.
Target Audience
The document discusses the target audience for a contemporary R&B music video. It would mainly be 14-25 year olds who are interested in soul, jazz, funk, hip hop and pop music. This genre appeals to both male and female audiences through memorable lyrics, female dancers, upbeat instrumentals and rappers. While R&B originated from African tribes, it now attracts a diverse audience regardless of race, age or gender. The target audience would be up-to-date with social media and their favorite artists' latest songs and tend to socialize with friends over family. They also have interest in designer and high street brands. R&B music videos attract females through love-centered lyrics and fashionable costumes,
Media genre powerpoint
This document discusses the genre of pop music. It outlines the conventions and codes of pop music, such as artists dressing in a stylish, fashionable way and portraying happy, perfect lives. Pop music magazines also use bright colors and feature attractive artists. The genre has a wide target audience of mostly 16-24 year olds. Key developments included artists in the 1950s-1980s that helped establish pop music styles and structures. Current popular artists mentioned include One Direction, Katy Perry, and Taylor Swift. The genre has mainstream appeal due to its popularity across radio stations.
History of the Pop Genre
The document discusses the history and evolution of pop music from the 1950s to present day. It outlines how pop music originated from rock and roll and how the Beatles were hugely influential in popularizing the genre to wide audiences. The development of charts and media like radio, TV and the internet helped pop music distribution and commercialization. Over time, pop music has incorporated different genres and continues to be shaped by marketing targeting young audiences.
Project phoenix
The document describes 4 categories of music listeners:
Background listeners (39%) who enjoy music casually but it is not a main focus; Headliners (20%) who like popular music and buying artist-endorsed products; Track hunters (24%) who like discovering new bands but may not be early adopters; and Pace setters (17%) who have a true passion for music and enjoy discussing it with friends.
Project phoenix
The document describes 4 categories of music listeners:
1) Background listeners (39%) who enjoy music casually but it is not a main focus; they listen to various songs across genres.
2) Headliners (20%) who like popular current songs by big artists and are likely young males who support artists through purchases.
3) Track hunters (24%) who like discovering new bands and feel albums are as important as songs; they prefer seeing bands live after positive reviews.
4) Pace setters (17%) who have a true passion for music, like discussing it with friends, and see themselves as more interested in different music than the mainstream.
Genre pop
This document discusses artists and bands that would be featured in a genre magazine focused on pop, indie, and hip-hop music. It provides details on several musical artists including their genres, target audiences, and influences. The genres represented are indie rock, pop, hip-hop, drum and bass, and soul pop. The target audiences for most of the artists are teens and young adults. The document also provides background information on the genre of pop music, describing its origins and popularity as a commercially recorded genre with mass appeal.
Audience Profile for Izabel Beau
The document discusses research conducted into female pop artists with a similar style to what is being produced, namely Taylor Swift, Pixie Lott, and Ellie Goulding. It states that the target audience for these artists is mainly females aged 15-24 years old, as the style of music and how the artists present themselves influences this age group. Demographic information provided includes being female, aged 15-24, interested in pop music, student status, and British nationality. Psychographic traits of the target include having a bubbly personality and enjoying pop music, fashion, social media, making music and traveling.
Media pack
Jasmine Chung is launching a new monthly music magazine called "Fresh" that will provide information about new and featuring bands. Each issue will profile bands and their new music and videos. It will also advertise brand interests with single-page spreads for at least 3 brands per issue. The target reader is Freya, a 19-year-old student who enjoys indie/rock music and works at a music shop. Freya keeps up with new music online and attends festivals like Glastonbury. The Fresh website will feature exclusive band videos and recordings, an online radio, and tour dates for artists. It will also advertise on Facebook and distribute mini magazine issues at music festivals.
Target audience research
Kanye West was born in Georgia but raised in Chicago. He pursued a music career after only one year of art college. Jay-Z hired him as a producer, which led to a record deal. West has produced six successful studio albums and won several awards. He is known for his charity work to reduce dropout rates. Common assumptions about his audience include that they are mostly male, urban-dwelling teens who get in trouble and use drugs. However, survey results found the assumptions about urban living and trouble were false, and family backgrounds were mixed.
Codes and coventions of pop
Pop artists portrayed in magazines aim to appeal to a young target audience aged 16-27. They are usually clean cut with youthful styles and bright, colorful clothing. Male artists project an innocent, "boy next door" image while smiling and looking like they are having fun. Fashion is an important topic, with pages dedicated to trends worn by popular artists like ripped jeans, bright colors, and accessories. The codes and conventions of pop magazines emphasize upbeat styles and personalities to match the lively genre.
Target audience research
The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that the genre of pop is mainstream, appealing to both male and female teenagers and young adults. Research of popular artists on YouTube, social media platforms, music charts, and TV shows demonstrated that pop has a wide reach across demographics but particularly attracts female teenage fans. Research on websites profiling music tastes by age and gender showed that pop appeals most strongly to teenage girls, which the document establishes as the target demographic.
Genres
The document discusses two magazines - Rock and Pop magazine and Classical magazine. Rock and Pop magazine targets teenagers, especially female teenagers, as its audience. It features young, attractive singers like One Direction. Classical magazine targets an older audience who enjoy classical music. It contains images of opera and a bold, brave looking man. The document also provides information about the R&B genre of music, listing popular artists and describing its soulful, funky sound that mixes vocals and instruments well.
Target Audience Research
Pop music targets mainly young adults and teenagers aged 16-21. It is the dominant mainstream genre worldwide, with popular artists including Justin Bieber, Katy Perry, and Ed Sheeran. While pop can include many smaller genres, its conventions generally involve upbeat songs with romantic lyrics, hooks that repeat to make songs catchy, and music videos featuring sexual imagery to attract audiences.
Question 4
Rock music was no longer the dominant genre among youth and had been replaced by other styles like rap, country, and boy bands. Rappers like Eminem, Public Enemy, and Tupac Shakur became new icons of youth rebellion instead of rock stars. Country music attracted suburban youth, while dance music appealed to ravers who consumed ecstasy. The document discusses how the interests of younger generations in the late 1990s/early 2000s shifted towards different genres beyond rock.
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Eritrean Youth Identities in the Era of Globalization
Eritrean Youth Identities in the Era of Globalization
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Influences of music style
Electro house is a fusion genre that combines elements of house music and electro. Its influences include electro, electroclash, pop, synthpop, and tech house. In 2006, electro house tracks held the number one and two spots on the UK Top 40 chart, and its popularity has increased since with producers like Porter Robinson and Skrillex. Dancehall originated as a more sparse version of reggae in Jamaica in the late 1970s. Europop refers to a pop music style that developed in Europe in the late 1970s and topped charts throughout the 1980s and 1990s.
question 1 A
The document discusses how digital technologies were used to create a music magazine. It describes taking photos with a DSLR camera and editing them with Photoshop. Software like InDesign, PowerPoint, Prezi and Blogger were used to layout and design the magazine. Creativity was used to envision photo shoot locations and poses. Research involved examining existing magazines for inspiration. Post-production consisted of editing photos in Photoshop and assembling the magazine layout in InDesign. Conventions from real magazines, like logos and language, were employed to appeal to the target audience.
Music magazine names & mastheads
This document discusses magazine mastheads and names. It analyzes several music magazine mastheads including NME, Q, Top of the Pops, Smash Hits, Kerrang, and Vibe. It examines font choices, colors, logos and how these visual elements convey information about the magazine's target audience and genre of music covered. Key aspects analyzed include how bold fonts, abbreviations and color choices can suggest a magazine's prominence or niche audience and how logos relate to the type of music featured through symbolic connections.
Lyric narrative
The song "Beautiful" by Chris Brown promotes accepting and seeing the beauty in all people regardless of race, sexuality, or other attributes. The lyrics repeatedly state that "beautiful people" are everywhere and encourage listeners not to let others bring them down by insisting that their inner beauty is what matters most. The song uses repetition of positive messages and a upbeat musical style to lift listeners' mood and convince them of their own intrinsic worth.
Contents page
This document contains a contents page listing various bands and artists under the sections "Band Index", "News", "Reviews", and "Features". The Band Index section lists 17 musical acts in alphabetical order. The News section outlines 4 brief news stories about specific bands or music-related topics. Reviews and Features sections indicate they will contain album and track reviews and longer form articles, but do not provide any details.
Audience feedback
The document discusses feedback received on a music video from its intended audience. It notes that knowing the gender and age of the audience allowed the creator to tailor the video and marketing materials to those groups. Viewing data showed that music videos are commonly watched on YouTube, indicating that should be a distribution method. Most viewers found the video looked professional and was interesting, but one noted the narrative could be clearer. The feedback will help the creator improve the video.
The history of music videos
A music video is a short film that integrates a song with imagery, often used to promote music sales. Early precursors included illustrated songs in the 1890s and musical short films in the 1920s-1950s. Modern music videos emerged in the 1950s-1960s as promotional clips for television. In 1981, MTV launched and began playing music videos 24/7, driving their popularity mainstream. Through the 1990s and 2000s, music videos evolved as a major marketing force and artistic medium, though their role has diminished with new formats like YouTube emerging for online viewing.
Media language
This document discusses several key aspects of media language in music videos. It addresses how media conventions and symbols cue audience understanding, and how elements like editing, camerawork, sound and mise-en-scene impact meaning and provide pleasure. Specific techniques are examined, including thought beats, narrative, performance, star image and their relationship to the song. Semiotics, the study of signs, is also introduced. An analysis of the Katy Perry "Roar" music video is then provided to demonstrate these concepts.
Props and costumes
The document discusses costume choices for a photo shoot for an alternative magazine. It describes selecting a black leather skirt, black heel boots, and a luminous top to appeal to the magazine's demographic of people interested in alternative fashion. Props of electric guitars, acoustic guitars, and a music stool were chosen to emphasize the alternative music genre and items the audience may be interested in purchasing.
magazine poster analysis
This poster advertises Katy Perry's album. It uses bright pink colors and features a large image of Katy Perry in the garden setting from the album cover to target her core audience of "girly girls". It prominently displays the album name and release date, as well as the name of a hit single, to inform viewers about the album and attract their interest. The poster also includes Katy Perry's website to provide additional information and opportunities to purchase the album.
Brand Guildelines
Brand guidelines, also known as brand standards or style guides, are a set of rules that explain how a brand's identity works through its logo, color scheme, vision, and key values. A brand's identity, expressed through its name, visuals and appearance, is how it is recognized by consumers and differentiated from competitors. Examples of brand guidelines include specifications for a brand's logo, primary typeface, and official color swatches to ensure its message and image remain consistent across all platforms.
Location recce
The document mentions several locations including a London graffiti skate park, Zambia, airports in London and South Africa, filming in the air, and Hyde Park.
Final Draft
This article provides an exclusive interview with up-and-coming artist Xandria. It discusses her recent sold out show in London and her rise in popularity due to singles like "Don't Come Running Back" and "Wreck That Bass". Xandria sees herself doing music for about 25 years and building a fan base to go on her musical journey with her. She is inspired by artists like Michael Jackson and Arctic Monkeys. The article also announces an upcoming world tour for Xandria in the fall.
Dr+who+continue
The document analyzes how camera techniques, editing, sound, and mise-en-scene are used in a scene to convey meaning and establish power dynamics between characters. A woman in red is presented as a prize or object for the villain through her positioning and lack of agency. The villain is depicted as powerful through his physical positioning over others. The Doctor is initially shown as weak but gains power as the story progresses and people unite behind him.
Digipak analysis
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Audience Research
The document discusses the target audiences for several music genres:
- Pop targets mainly young people aged 16-24, especially young females. They listen to top 40 artists and wear mainstream clothing brands.
- Drum and bass targets those aged 18-25 due to party connotations. Fans are called "ravers" and the audience is mixed gender wearing vibrant colors.
- Indie pop targets ages 16-22 through social media. The audience gender varies and includes university students seeking independence.
- Alternative rock audiences are aged 16-25, mainly male, interested in narrative and image-based music videos.
- R&B targets ages 13-25 females through love songs. Male artists portray sexuality to
Who would be the audience for your media product
The target audience for the neo-soul music magazine would be reformers aged 13 to 25, especially females. Reformers value self-esteem and achievement, and identify with the themes in neo-soul music. While soul music appeals to older audiences aged 25+, the magazine will focus on the typical R&B audience of teenagers and young adults. Females make up much of the R&B fanbase, as the songs often discuss love and heartbreak, and portray male artists sexually to attract female viewers physically.
Genre research task pop
The document discusses the codes and conventions of pop magazines. Pop magazines typically use bright colors, catchy fonts, and studio photos of artists with plain backgrounds to attract teenage audiences. They focus on clean-cut, perfect images of pop stars. The genres of pop music are also discussed, noting its origins in the 1950s United States and popularity worldwide among teenagers and young audiences. Popular modern pop artists like One Direction and genres like bubblegum pop are mentioned.
Genre research task pop
The document discusses the codes and conventions of pop magazines. Pop magazines typically use bright colors, clean fonts, and studio photos of artists looking directly at the camera against plain backgrounds. They aim to catch readers' attention with their visual design. The magazines mainly feature teenage audiences and cover popular artists. Pop music originated in the 1950s and includes styles like bubblegum pop and teen pop. Major current artists like One Direction and Little Mix have large fanbases and are considered to have bigger profiles than earlier artists who helped develop the pop genre. Radio stations and music TV channels are other media that promote pop music through airing songs and music videos.
Genre research task pop
The document discusses the codes and conventions of pop magazines. Pop magazines typically use bright colors, clean fonts, and studio photos of artists looking directly at the camera against plain backgrounds. They aim to catch readers' attention with their visual design. The magazines mainly feature teenage audiences and cover popular artists. Pop music originated in the 1950s in the United States and includes genres like bubblegum pop and teen pop. Key early artists were groups from the 1940s-50s like The Crooners and soloists like Bing Crosby and Frank Sinatra. Modern popular artists that drive the genre include One Direction, Sam Smith, and Little Mix. Pop remains very mainstream and popular globally through radio stations and TV music channels.
Target audience
Target Audience: A target audience is a specific group that a business aims its marketing and advertising towards. For R&B music, the typical target age is 16-25 year olds, as the genre's themes are often explicit and most relatable to young adults. However, older audiences may still enjoy R&B that they listened to in their youth.
Gender: R&B attracts both male and female listeners, but skews more female. For females, love songs are relatable and male artists are seen as sexy. Female artists are portrayed as glamorous role models. Males are drawn to displays of wealth in male artists' videos.
Ethnicity: While R&B originated from African
Onlineinfoforslideshare 130912054524-phpapp02
The document provides an overview of 5 different music genres - country, R&B/hip hop, pop, rap, and rock. For each genre, it discusses the typical demographic audience, cultural issues addressed in the music, examples of social initiatives promoted through the music, and a brief history. It notes that the popularity of each genre depends on the demographics of the target audience. Overall, the document aims to explore how these 5 themes of music impact cultural attitudes and how music can be used to advocate for social issues.
Genre research 2
The document discusses several music genres including pop, rock, electronica, country, blues, and Latin.
The pop genre section outlines popular artists like Bruno Mars and Rihanna and notes their music has strong rhythms, catchy lyrics, and choruses that people remember. These artists attract wide and young audiences through relatable songs.
Rock artists mentioned include Linkin Park and Queen, with rock fans typically being older teens to mid-adults. Rock songs express deep emotions through catchy lyrics.
The document chooses pop as the genre for a new music magazine due to the writer's favorite genre and knowledge of its artists and audiences.
Music genre research powerpoint
The document discusses three music genres: pop, rock, and R&B. Pop music originated in the 1950s from rock and roll, borrowing elements from other genres like urban, dance, rock, Latin, and country. It encompasses many genres into one aimed at a wide audience. Rock music originated as rock and roll in the 1950s USA, changing into various genres and being influenced by R&B and country. R&B is a genre of popular African American music that originated in the 1940s, using instruments like piano, guitars, bass, and drums, with lyrics often surrounding the African American experience and fight for freedom against white supremacy.
Task 6 pop music
Pop music originated in the 1920s and was used to describe popular music. It is seen as a distinct, mainstream genre that is more commercial and accessible than rock music. Pop draws stylistic influences from various genres like R&B, jazz, folk, and rock and incorporates elements from different styles over time, including instrumentation from jazz and country, vocal harmonies from gospel and soul, orchestration from classical, and rhythmic elements from hip hop. Pop music aims for mass appeal through an emphasis on craftsmanship, recording technology, and reflecting existing trends while encouraging dancing.
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This document summarizes conventions of hip hop music videos. It discusses common themes of poverty, crime, and wealth shown through props and settings. While inner cities are most common, unconventional settings are sometimes used. Technical elements like editing style are influenced by lyrics and beat. Low-key lighting depicts urban struggles while high-key shows success. Designer clothes contrast with rugged looks. The primary audience is African American males ages 11-36, but has grown to include suburban youth. Appealing to this audience involves urban fashion, locations, and references to black history and culture.
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The document discusses contemporary rock and hip-hop music in the 21st century. It provides examples of popular rock artists like Matchbox 20, John Mayer, and Nickelback, and hip-hop artists like Outkast, Lil Wayne, and Eminem. Both genres are influential in today's pop culture and often address social issues while also having songs for pure entertainment value that are popular in clubs and parties.
Research and planning genre
This document discusses four genres of music: hip hop, pop, rock, and R&B. It provides brief histories and descriptions of each genre. Hip hop originated in the 1970s in the Bronx and is characterized by rap music, DJing, breaking, and graffiti art. Pop music derives from rock and roll and seeks mass appeal, often borrowing from other styles. Rock music has its roots in the 1940s-50s and centers around electric guitars, while placing more emphasis on musicianship. R&B originated in the 1940s and was initially applied to blues records, later incorporating gospel, soul and funk styles.
Question four
The document discusses the target audience for a magazine focused on the R&B music genre. The intended audience is 16-25 year olds, with a focus on African American males. R&B magazines typically use dark colors like purple, black, and blue on covers to appeal to both male and female readers. The document also discusses audience expectations, such as being attracted to covers featuring celebrities and gossip/interviews, and being willing to pay £3.50-£5 for an issue.
Question four
The document discusses the target audience for a magazine focused on the R&B music genre. The intended audience is 16-25 year olds, with a focus on African American males. R&B magazines typically use dark colors like purple, black, and blue on the covers to appeal to both male and female readers. The key expectations of the target audience are interesting celebrity coverage on the front cover and inside the magazine.
Music genres and their social tribes
The document discusses several music genres including R&B, hip hop, rock, rapping, gothic rock, and grime. For each genre, it provides information on origins, popular artists, target audiences, and how style of dress contributes to portraying the lifestyle of each genre's social tribes.
Genre research
R&B originated in the 1940s from African American music such as jazz, blues, gospel and hip hop. It was originally called "race music" and was primarily performed for and listened to by black audiences. By the 1970s, R&B encompassed soul and funk styles. While 1950s R&B focused on good times through lyrics with meaning, today's R&B and hip hop have a different influence and are seen as quite different genres, with more emphasis on good beats. Common icons of the R&B genre include Beyoncé, Mariah Carey, Alicia Keys, Mary J. Blige and Usher.
Music Genres & Social Tribes
The document provides an overview of different music genres including R&B, hip hop, rock, rap, gothic rock, and grime. For each genre, it discusses musical elements, target audiences, and typical styles of clothing and appearance associated with each social tribe or culture.
Target audience
My target audience for an R&B music video will be teenagers and young adults aged 16-25, with a focus on female listeners, as R&B often discusses love and heartbreak which appeals to teenage girls and young women. Many R&B artists influence fashion trends among female fans. While male fans are attracted to displays of wealth and women in videos, the target audience will include people of all backgrounds in this age range, as the song is popular across demographics.
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Final Diigipak
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Editing software
I used Adobe Premier Pro, Photoshop, and InDesign software to edit videos and design marketing materials for a course project. With Premier Pro, I was able to crop footage, adjust speeds, and render previews. In Photoshop, I edited images using tools like magic wand and clipping to make the images brighter and more colorful for marketing pieces. Finally, I imported the edited images into InDesign to lay out my magazine and Digipak, utilizing skills from previous experience with the software.
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The document discusses the use of three Adobe software programs - Adobe Premier Pro, Photoshop, and InDesign - for editing video footage and images and designing a magazine and digipak. The author used Premier Pro to edit video clips, add effects like speed adjustments, and render the footage. Photoshop was used to edit images for a magazine ad and digipak by adjusting lighting, color, and cropping. Finally, InDesign facilitated the creation of the magazine and digipak layout by importing edited images from Photoshop.
Editing software
The document discusses the use of three Adobe software programs - Adobe Premier Pro, Photoshop, and InDesign - for editing video footage and images and designing a magazine and digipak. The author used Premier Pro to edit video clips, add effects like speed adjustments, and render the footage. Photoshop was used to edit images for a magazine ad and digipak by adjusting lighting, color, and cropping. Finally, InDesign facilitated the creation of the magazine and digipak layout by importing edited images from Photoshop.
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Vanessa Wanner is producing a film shoot that carries several risks including personal injury, health and safety issues, and equipment damage. The key risks include tripping over lighting wires, potential electrical fires from overheating lights, expensive equipment being damaged, and medical issues from crew members' health conditions. To minimize these risks, Vanessa will tape down wires, ensure lights are off when not in use, regularly check equipment, and confirm crew have necessary medications.
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The document outlines the initial ideas and planning for a music video. It discusses choosing an uptempo song to allow for more creative freedom. The videographer planned to film half in Zambia during a trip and half in England after returning. The approach was to create a narrative-less video that could be interpreted differently and showcased both African and English cultures with a message of universal beauty. Locations included London, Zambia, and a studio, with plans to film daily life and performances to capture people enjoying themselves across both cultures.
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A 18-year-old woman with light brown hair and brown eyes stars in a video where she portrays a whore attempting to regain her purity, however she only appears in the video for 20 seconds as it is not performance based.
Research into directors
This document profiles four famous music video directors: Paul Hunter, Hype Williams, Anthony Mandler, and Dave Meyers. It provides details on each director's notable music videos and career highlights. Paul Hunter has directed over 100 music videos and was nominated for an Emmy. Hype Williams is known for his work with hip hop artists and vivid shooting style. Anthony Mandler has collaborated with Rihanna on 16 music videos. Dave Meyers helped define the MTV era with videos for Missy Elliott, OutKast, and Katy Perry.
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Research into existing music videos
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Audience research
- 1. AUDIENCE RESEARCH CHRIS BROWN
- 2. POP • The genre is stereotyped to be associated amongst young females. The target age is usually 11-14 year old girls. The social class tends to be working class students who's parents work and pay for their music needs. The ethnicity tends to be white British who’s interests are pop music, going out with friends and prefer to strive for the girly look. They tend to wear pretty dresses, with curled hair and a hint of make-up. They listen to pop music because it reflects their mood. Pop music connotated as bubbly and happiness which is also associated with young girls. They listen to music very frequently, as it can be a way to relax or dance/sing to. • Male R&B artists usually target a female audience because the male artists are portrayed as sexy or in a sexual way through their lyrics and nudity. The female audience will find this attractive and appealing because they will be physically attracted to the artist. However the male audience will be attracted to the jewellery worn, cars, cash/wealth, fashion and women in minimal clothing. • R&B fans are usually from a African American black background due to R&B being rhythm, blues and soul which comes from African America in the 1950's. This type of music would be something their parents and grandparents would have listened to interesting their children in the same type of music.
- 3. R&B R&B audiences are usually teenagers and young adults between the ages of 13 to 25 and are mostly females. This could be due to the explicit lyrics, artists, music and how the music videos are shot and what they contain within them. Females are usually targeted by R&B artists because they stereo typically write songs about love, being in love and heartbreak these type of songs will appeal to teenage girls and young adults as it usually relates to them. Fast R&B songs usually will attract to women as they involve fashion and synergy within the narrative or theme.
- 4. HIP HOP • The primary demographic consists of mostly of working class African American males ranging from the ages of 11-36. it also extends to a range of African and Caribbean cultures. However its success in the mainstream industry has widened the demographic significantly to suburban Caucasian adolescents and young adults in education, specifically from the ages of 11- 25. the ABC1s of the target audience are particularly important as the music and the cultures focus on class and its association with politics, social status, money and power. • The psychographics of Hip Hop’s target audience include activities like predominantly American, and in particular African American sports. For example basketball players. With interests such as music production, rapping/singing and urban artwork. However a huge aspect of Hip Hop is its focus on contemporary fashion, African American fashion, pop culture, black history and black politics. Often its target audience embodies this in their lifestyle and in the culture’s ever changing trends.
- 5. DANCE The genre is focused at the younger generation and is most popular with people between the ages of 16- 15. people who listen to dance music tend to have high disposable income and a high tendency to spend their money on: nights out, clothes, festivals, tunes and the latest phone/headphones. They are always the first to hear a new song, have the latest clothing and be at the hottest club and move on quickly before it gets old. They tend to be the largest downloader of music.