The document summarizes the media evaluation of a music video the author created. 1) The music video uses conventions like a narrative storyline and featuring a young male and female. It challenges conventions by having a sad ending rather than a happy one, and using nonlinear storytelling. 2) The music video was effective at relating to teenage issues like body image. Feedback was positive about the message, ending, and visuals matching the song. 3) The author learned they are a good director and their ideas engaged audiences. Audiences liked how the themes related to the lyrics and use of effects. 4) Various software and online research were used in the production, including Photoshop, video editing,

1. Media Evaluation<br />Questions<br />1)In what ways does your media product, use, develop and challenge forms of conventions of real media products? <br />2)How effective is the main product and your ancillary task?<br />3)What have you learnt from your audience feed back?<br />4)How did you use new media technologies in the construction, research, production and evaluation?<br />Answers<br />My media product is a music video, I continually watched and analysed many music videos to help me decide what my product will present. Many music videos I watched had a narrative, a story behind the song therefore I chose to present a strong narrative in my product. I did not choose to consume the artist in my product, which helps the audience define it is a narrative music video. This helps your audience understand what the song is about. I used minimal performance in my music video, but still featured some which shows I have used conventions of a music video. In addition, I used a young male and a young female, this is conventional as there is always some strange love story behind a song and is mainly used with the opposite sex playing the roles. I used my female to be a model, a magazine model that have developed many problems that came along with her job, for instance alcoholic, drugs, like she is seeing somebody else in the mirror because she is not happy with her appearance. Many young teenagers have a problem in their appearance, maybe not drugs related, however according to statistics 70% of American and British young females are not happy with their appearance, therefore teenagers can relate to the music video and understand. However to add convention to my products it ends happily, which the audience mostly like to see. The couple work out their differences and the young female becomes more comfortable in her own skin. Most music videos end this way or similar with a conventional ‘happy ending.’ As my song is an indie song, I thought about challenging real media products and giving the song a sad ending, however my target audience is for teenagers, and I did not want to present a young female die or have her love life or career ruined because of her problems, I wanted to present her to become happy and healthy and have her comfortable in how she looks naturally. This will give off a positive ending that may reflect on my audience to be happy with them as appearance is not everything. I challenged conventions of a music video in other ways as I did not use a sequential order in the making of my final construction. I felt I had to challenge conventions of a real media product to make my design more different. I collided the past and present throughout my music video, with the past being in black and white almost like flashbacks, and the present being in colour. <br />2) My main construction could be viewed as very effective as it features problems in which young adults can relate to. Many people, mainly women are not happy with their appearance; my video has a conventional happy ending which shows the female characters becoming happy with her which would give off a positive effect to my audience. It brings the awareness of drugs and alcohol especially in young adolescents. My ancillary tasks are effective as it promotes the main production and allows the audience to have a view on what my main construction is offering. It helps me gain the experience from my ancillary task onto my main construction, as without producing my C.D cover I would not have had an incline on what I would do in my main construction. My C.D cover album is called A view from another eye, this shows my model looking into a mirror and seeing a different view from another eye, this relates to my main construction as my song is about a young girl who is not happy with her appearance and therefore sees herself in a different view in which everybody else sees her. Without producing a C.D cover and advertisement, in reality a music video will not be successful therefore my ancillary tasks helped me produce my main construction. <br />3) I have learnt many things from my audience feed back. I have learnt that I am a good director and I am confident with my own ideas for creating a music video. My audience liked the idea of how I was getting my message across of the awareness of drugs and alcohol and how many young teenagers have problems in the way they look however liked that I consumed a happy ending which shows teenagers that appearances aren’t everything and you can be happy with how you are naturally. My audience liked the idea of having both black and white and colour presented in my music video. They also liked the theme and narrative and how it related back to the lyrics of the song. They also enjoyed how the beat of the song was show in my music video by using special effects. I have learnt that this makes a music video much more successful as it is more enjoyable and exciting to watch which attracts the audience. <br />4) In my ancillary tasks I used a programme called photoshop which allowed me to produce successful C.D covers, I used adobe elements to edit my music video and use continuity editing and jump shots which went with the beat of my music video. I also used video cameras to explore and film the different shots I used in my music video. I used the internet to research my textual analysis which helped me understand what I need to produce in my main construction. The internet, I also used youtube which I viewed different music videos to analyse which also helped me produce what I was going to consume in my main construction.<br />