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Question 3
- 1. Question 3 -What have I learnt from my audience feedback?
- 2. How I collectedmy results I created my survey, on a site called ‘Survey Monkey’, this is a free online site where you can design and make a questionnaire to interview your peers. You can change the layout, as to how your audience answers, anything from a drop down number box to a multiple choice question.I chose to send my questionnaire on the school emailing system (Microsoft Outlook). I send it to students from year 9 to year 13. This is because they were in the range of my target audience and I thought that I would get sensible responses and nothing too immature, which I feel I would have got if I had posted the link on social media.
- 3. How old areyou? The first question I asked was very simple, this is because I wanted to to get a general idea of who I was interviewing. If I was to make the questionnaire completely fair I would have asked exactly the same amount of people from the same age range, but this was the closest I could get. These results were still helpful because the people who answered where definitely in my target audience range.
- 4. Did you enjoymy video? This was another general question to know if my video appealed to my target audience. I was relieved to find out that most of them did like it! This meant that the rest of the questions, would have quality feedback and not just unhelpful answers saying that they did not like the video.
- 5. Did you understandthe storyline of my video? When I first thought of the idea for my video, I found it very hard to come up with how I was going to portray the storyline which needed to show a vision in which years of time passed by. So to make sure that my audience understood this I used short cuts for my vision. As proof that I had portrayed the storyline the right way, the answer from most of my votes was yes! I couldn’t be happier. The narrative of my video works!!
- 6. Did you findmy magazine advert physically appealing? After that I asked if they found magazine advert physically appealing. I asked this question because I wanted to know if my vintage theme would draw my audience in. Vintage clothing is in fashion now ‘what goes around comes around’ So this is the reason why I originally thought my poster would successfully attract the attention of my potential target audience. The results came back successful and backed up my point of vintage being eye catching. However I did get some negative feedback which was unhelpful and I ignored it.
- 7. Does my DigiPakand advert have a strong link with the video? When creating my DigiPak and poster I needed an image that could be branded so that there was a direct link between my video, DigiPak and poster, almost like a logo. The image would act as a key signifier for the song. I asked my audience whether they felt that there was a strong link between the three products and I was pleased that a large majority said that they thought there was a strong link between the video, DigiPak and poster.
- 8. Do you thinkthe song suits/fits with the video? In a good music video, the visuals should help to portray the lyrics, this was part of Goodwin’s theory. I asked my target audience if they felt that my video and lyrics fitted well together. In the results 28% of people asked said that there was not a good match between the lyrics and visuals which I found very surprising. I felt that it was likely that they had not had a good understanding of the lyrics in the first place. In all 70% said that there was a good match between the lyrics and the visuals leading me to conclude that overall my video was successful.
- 9. How professional domy video look? In my question asking people whether they felt that the video looked professional on a scale of 1-10, a high majority voted it on a scale between 8 and 10. This result was pleasing as obviously my aim had been to make it look as professional as possible. This means my video does appeal to my intended audience.
- 10. Would you sharethe video with your peers? if so how? I asked this question because I wanted to know whether having seen the video, my viewers would consider it interesting enough to share online or spread it via word of mouth. Most of them answered that they would like to share the video with their peers to social media. I further asked them to specify which network they would share it on. Most of them answered Facebook and a small proportion said Twitter. If this was a real media product this would then entice viewers to buy some of the other album artwork or possibly check out other songs by the artist online via YouTube, Spotify or some other music website (sequential viewing). If they were to see the video, they would have probably liked similar things on Facebook or follow similar people on another social media websites, for example, other up and coming artists or people who may have done a collaboration with this artist, for example Tyler Ward. 0 20 40 Would you share this video with your peers? Yes No 0 10 20 30 What network would you share it on? Facebook Twitter Other
- 11. Do you readany magazines? Which ones? I asked this question as my advert, was going to be placed in a magazine. The magazine I originally thought that it would be placed in was one like the NME. This magazine includes loads of articles about indie musicians that are up and coming. This would have been perfect for my choice of artist. The genre of the music that I chose is indie/pop. Fans of indie genre would normally read this magazine, so I thought this would be perfect. To my surprise most of my target audience didn’t read many music magazines, this maybe because it is a form of old media and they would rather browse social media for this information because it is convenient and free, rather than travelling to a supermarket and speeding a few pounds on a magazine. 0 50 Do you read music magazines? No Yes 0 2 4 6 Which ones? NME
- 12. Would they beinterested in buying any other products from the artist, if so, how would they find out about other work? After watching my video most of my audience said they would have been interested in checking out other work by this musician and possibly buying an album. I furthermore found out that they would use social media to find out other information/products by the artist. Facebook and YouTube were the most popular outlets used by my target audience. These results prove my point of my audience being part of audience 2.0 and use a converge device to view the music video, advert and DigiPak. 0 20 40 Would be interested in buying other products by the artist? Yes No 0 5 10 15 20 25 Facebook Twitter Website Spotify How would you find out this information?
- 13. Any Improvements? At theend of my questionnaire I asked my target audience if they had any suggestions for improvements. One person said that they thought there could be a bit less focus on the dancing and more on the narrative. I felt that this was a good suggestion, however In my research I saw many videos which went backwards and forwards from performance to narrative. Which was the effect I was trying to create. The ones featuring a dancer had about the same length of time on the performance as my video. Another interesting suggestion was to have more contrast on the black and white. I did not agree with this because I felt that the filter was just right. One person questioned the quality of the camera however I was happy with the quality of the shots. I had also spent a long time on the accuracy of the timing of my cuts, so that they matched the beat of the song which was another suggestion given. Another person suggested that I use less filters on the poster, however I feel that the filters gave a vintage effect which was intended to match the old fashioned train in the shoot. I was happy with the size and type of my poster as I felt it suited a magazine advert for which it was intended to be.