This document provides guidance on answering an exam question about the impact of media ownership on the range of products available to audiences. It begins with an activity identifying media terms from letters. It then highlights key words in the exam question - impact, ownership, products, and audiences. An example is given comparing the effect of large studio ownership of a blockbuster film versus independent ownership of a lower budget film. Definitions are provided for the highlighted words. Outlining tips are given, with examples comparing the widely distributed James Bond film Spectre owned by a major studio, and the smaller independent film The Selfish Giant. Students are then instructed to answer the question in groups.

1. INSTITUTIONS AND
AUDIENCES- EXAM
QUESTION
By Megan, Jono and Evan

2. STARTER ACTIVITY
EA M D C
P I O N S
R T B U L
Using the letters above, we want you to find as many media terms or key
words as you can find. You can use a letter twice. It is a competition. Go Go

3. WHAT IMPACT DOES MEDIA
OWNERSHIP HAVE UPON
THE RANGE OF PRODUCTS
AVAILABLE TO AUDIENCES
IN THE MEDIA AREA YOU
HAVE STUDIED?

4. WHAT IMPACT DOES MEDIA
OWNERSHIP HAVE UPON
THE RANGE OF PRODUCTS
AVAILABLE TO AUDIENCES
IN THE MEDIA AREA YOU
HAVE STUDIED?
Now highlight the key words in this question

5. WHAT IMPACT DOES MEDIA
OWNERSHIP HAVE UPON THE
RANGE OF PRODUCTS AVAILABLE
TO AUDIENCES IN THE MEDIA AREA
YOU HAVE STUDIED?

6. TRANSLATED
SOOOO.. Basically
If you were talking about a big block buster film – owned/ controlled
by the big Six, the question means:
What effect does the big six have on that particular film.
OR – If it was a more independent film, what sort of effect does that
low budget production company have on the film.

7. Media consumption or media diet is the sum of
information and entertainment media taken in by
an individual or group. It includes activities such as
interacting with new media, reading books and
magazines, watching television and film, and
listening to radio.

8. DEFINITION OF THE
WORDS THAT WE
HIGHLIGHTED
IMPACT – A marked effect or influence
OWNERSHIP – The act of possessing something
PRODUCTS – The media product can be a sales product – are the
actual material objects for broadcasting (e.g film, tv series)
AUDIENCE – An individual or collective group of people who read
of consume any media text

9. HOW IT CAN BE LAID
OUT
So, I would open my essay by saying;
Media ownership has a large impact on media products. For
example…
(If you looked at a big block buster film SPECTRE- you could then
talk about the effect that Sony had on the film- how it benefited etc.)

10. SPECTRE
 Production – Sony/ Columbia pictures ( Big Six)
 It made $877 million
 Production budget - $245 million
 Trailer –July 21st– 17 million views
 Brand advertising- Aston martin, ford, Sony.
 Release date- 26th October 2015- UK

11. THE SELFISH GIANT
 Production company – Moon Spun
 Independent film
 Budget - $1.4 million – only made 1 million back
 Nominated – Best British Film
 Ratings- 4/5
 Posters – advertising
 2 male actors- Local drama school
 2014

12. Now, we want you to get into pairs and
use the notes that you have gained from
this power point and layout the points
and structure of how you would answer
this question.

13. Now we want you to swap with the class and spend 15 minutes as a group writing
your perfect answer.
Then we will swap back and as a group, say what you thought was good about it and
what could be improved.
http://www.ocr.org.uk/Images/142394-mark-scheme-unit-g325-critical-
perspectives-in-media-january.pdf