2. Media
Sectors
Film
Company= Walt Disney
Text= Lion King (1993) Bambi (1942) Alice in Wonderland (1951)
Company= Warner Bros studio DreamWorks
Text Trolls
Text= The Dark Knight (2008) Space Jam (1996) Looney Tunes back in action (2003)
7. Media Sectors
Television
Company Mtv Founded in (1981)
Company Disney Channel (1983-1997) originally (1997-2002)
Good luck charlie (2010-2014) KC Undercover (2015-Now) Girl Meets World
Nickelodeon
Henry Danger
12. Digital Platforms
Smart Phones PC/Laptops
Iphone 6s Samsung S7 Galaxy Edge Windows Surface Pro Hp Laptop
Tablets Games Consoles
Blackberry Playbook Amazon Ps4 Xbox One
14. Media Text Processes
Step One Production
Including Pre production, Post production and Production
Step TWO= Marketing
Step THREE= Distribution
Step FOUR= Exhibition
15. Media Text Processes
Pre Production
Pre- Before production-music
And market research
Budget paying for Cameras, Equipment, Costume design, Advertising, Location
20. Distribution
Distribution is giving out a media text to a audience
Media texts/products can be distributed via analogue/digital platforms
Cinema/TV
DVD, Blu Ray
Digital downloads
Phone and tablet applications
21. Exhibition
Exhibition is the consumption of the text by the audience
Part of the Exhibition is to have a message that aims to deliver to its audience.
The audience will impact on the positive or negative side of consuming media
text. E.g Music/Film
26. Convergence
Convergence has changed from the providers to use the audience.
It is our choice. We have the power.
The internet has given us the (consumers) power in our own hands.
28. Convergence
Consumers of media can now also producers of media.This is known as being a
‘Prosumers’ can now create and distribute their own texts
Therefore, audiences do not have to rely on mainstream media institutions for
information
29. Convergence
Pros Cons
Customisation
Personalisation = Changing the style to your standards
Audiences become lazy
Immediacy= increased speed. Social isolation
Portability= when you can carry around light stuff Downloads
Convenience
30. Impact on Convergence
Convergence has wide range of effects on producers and consumers
Immediacy increased speed
Access no longer exclusive
Convenience free or cheap
33. Audiences
Audience are the consumers or users of media texts.
They can be made up of individuals or groups
Individual engages with a digital media product alone. Advantages of individual
enjoyment. Include privacy, convenience and control.
Group engages with a digital media product with others. Advantages of collective
enjoyment. Including social interaction and sharing.
34. Audiences
Audiences can be sorted into two groups Primary and Secondary Audiences.
Primary: The main audience that a media text is targeting
Secondary: An Audience that is not the main target market but still consumers it.
The main audience that a media text is targeting
Secondary An audience that is not the main target market.
35. Audience
For example In Disney Movie they leave little Hints For Adults. An Example of
Secondary Examples Is in Frozen
This Adult Humour
suggest his down below
area. This wouldn’t affect
a kid but an Adult would.
36. Audiences
Audiences can be active and passive consumers.
Active The audience physically interactive with the product.
Passive: The Audience does not interactive physically with the product or its
content. Does not generate content with the Product.
37. Audience
Audience can now personalise and interact with digital media
This means they can consume media texts and make their own avatars and has control.
Where they consume
When they consume
What they consume
How they consume
38. Audience
Personalisation is making media personal to the user.
Log-ins
Avatars
Digital Tv Menus
Mainly Nintendo is an example or avatar based because you can make mii
versions of yourself and interact with many people around the world.
41. The Hypodermic Theory
The Hypodermic needle theory has been around since the early 19s back when WW1
And Two were happening.
They inject message into your head to agree with their opinions, E.g. the BBC they
show you one side of the story.
42. Users and Gratifications
Blumler and Katz had an idea how audiences use media.
Diversion
Personal relationship
Personal identity
Surveillance
44. Users and Gratifications
Personal Relationship is the substitution of personal relationship for fantastical
relationship.
Example Watching EastEnders.
45. Users and Gratifications
Personal identity is finding oneself reflected within another character or a
celebrity.
Example Real housewife and Big Brother
48. Regulation
Regulation is the bodies are the organisation that supervise certain media films
They ensure all the media companies are
publishing suitable material
49. Regulation Bodies
PLATFORM ORGANISATION
Advertisements The Advertising Standards Authority
(ASA)
Films The British Board of Film Classification
(BBFC)
Television
And Radio
The Office of Communications
(Ofcom)
Video Games Pan European Game Information
(PEGI)
50. The Watershed
The Watershed is the time when tv programs deemed unsuitable for children
can be broadcast
The Watershed begins at 9pm and ends at 5:30am
52. Research Methods
Primary research is making your own and original data
Secondary research involves the use of existing data and information. This can
be found in books encyclopedias, journals and on the Internet.
55. Codes
Codes are signs and symbols within a text that a reader is suppose to read.
Some of the codes are obvious (denotation)
Some of the codes are hidden or misplaced and have a deeper meaning
(Connotation)
57. Editing
Editing is a technique of of changing or altering certain elements/ such as
Cutting scenes
Changing colour schemes
Applying computer generated CGI
Adding visual effects or sound effects
58. Editing
A key theme relating to editing is a narrative
A narrative is the way a story is told or the way in which the story's event are
arranged.
60. Mise-En-Scene
Mise-En-Scene is the visual style of a text-
the way it looks
It involves the construction and the
arrangement of all of the visual elements seen
on the screen
Colour
