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Unit 1
- 1. Unit 1 Digital MediaSectors and Audiences
- 2. Media Sectors Film Company= Walt Disney Text=Lion King (1993) Bambi (1942) Alice in Wonderland (1951) Company= Warner Bros studio DreamWorks Text Trolls Text= The Dark Knight (2008) Space Jam (1996) Looney Tunes back in action (2003)
- 3. Media Sectors Video games Companie Ubisoft Games: Assassin's Creed Chronicles India Telltale Games:Batman Just Dance 2017 Wii U GTA V
- 4. Media Sectors Magazine Company CondeNast 1909 Text Vogue Magazine Company
- 5. Media Sectors Music Company WarnerMusic Group (1958) Artist: ED sheeran Madonna James Blunt
- 6. Media Sectors Newspaper The DailyMirror Alfred Harmsworth (1914-now) The Sun News Group Newspapers (1964-Now) The guardian
- 7. Media Sectors Television Company MtvFounded in (1981) Company Disney Channel (1983-1997) originally (1997-2002) Good luck charlie (2010-2014) KC Undercover (2015-Now) Girl Meets World Nickelodeon Henry Danger
- 8. Media Sectors Radio Kiss FMOwners George S Flinn jr Capital FM owned by Global Radio
- 9. Media Sectors Web Facebook MarkZuckerberg Google- Google- Youtube
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- 11. Analogue Platforms Analogue meansPhysical media you can touch it. Newspaper Radio Vinyl Record Player
- 12. Digital Platforms Smart PhonesPC/Laptops Iphone 6s Samsung S7 Galaxy Edge Windows Surface Pro Hp Laptop Tablets Games Consoles Blackberry Playbook Amazon Ps4 Xbox One
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- 14. Media Text Processes StepOne Production Including Pre production, Post production and Production Step TWO= Marketing Step THREE= Distribution Step FOUR= Exhibition
- 15. Media Text Processes PreProduction Pre- Before production-music And market research Budget paying for Cameras, Equipment, Costume design, Advertising, Location
- 16. Media Text Processes PreProduction Examples. Script Storyboard Budget
- 17. Production Production is whenyou're making the product Taking photos Designing articles
- 18. PostProduction Post Production isthe editing in media Adding special effects to video and photographic
- 19. Marketing Marketing involves aselling of media products Trailers Poster/billarbords
- 20. Distribution Distribution is givingout a media text to a audience Media texts/products can be distributed via analogue/digital platforms Cinema/TV DVD, Blu Ray Digital downloads Phone and tablet applications
- 21. Exhibition Exhibition is theconsumption of the text by the audience Part of the Exhibition is to have a message that aims to deliver to its audience. The audience will impact on the positive or negative side of consuming media text. E.g Music/Film
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- 23. Synergy Synergy is therelease of brand across different media platforms Increase their brand's image. Expand their target audience. Money.
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- 26. Convergence Convergence has changedfrom the providers to use the audience. It is our choice. We have the power. The internet has given us the (consumers) power in our own hands.
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- 28. Convergence Consumers of mediacan now also producers of media.This is known as being a ‘Prosumers’ can now create and distribute their own texts Therefore, audiences do not have to rely on mainstream media institutions for information
- 29. Convergence Pros Cons Customisation Personalisation =Changing the style to your standards Audiences become lazy Immediacy= increased speed. Social isolation Portability= when you can carry around light stuff Downloads Convenience
- 30. Impact on Convergence Convergencehas wide range of effects on producers and consumers Immediacy increased speed Access no longer exclusive Convenience free or cheap
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- 33. Audiences Audience are theconsumers or users of media texts. They can be made up of individuals or groups Individual engages with a digital media product alone. Advantages of individual enjoyment. Include privacy, convenience and control. Group engages with a digital media product with others. Advantages of collective enjoyment. Including social interaction and sharing.
- 34. Audiences Audiences can besorted into two groups Primary and Secondary Audiences. Primary: The main audience that a media text is targeting Secondary: An Audience that is not the main target market but still consumers it. The main audience that a media text is targeting Secondary An audience that is not the main target market.
- 35. Audience For example InDisney Movie they leave little Hints For Adults. An Example of Secondary Examples Is in Frozen This Adult Humour suggest his down below area. This wouldn’t affect a kid but an Adult would.
- 36. Audiences Audiences can beactive and passive consumers. Active The audience physically interactive with the product. Passive: The Audience does not interactive physically with the product or its content. Does not generate content with the Product.
- 37. Audience Audience can nowpersonalise and interact with digital media This means they can consume media texts and make their own avatars and has control. Where they consume When they consume What they consume How they consume
- 38. Audience Personalisation is makingmedia personal to the user. Log-ins Avatars Digital Tv Menus Mainly Nintendo is an example or avatar based because you can make mii versions of yourself and interact with many people around the world.
- 39. Audience Interaction is thecommunication between two or more people. Digital editing Messages
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- 41. The Hypodermic Theory TheHypodermic needle theory has been around since the early 19s back when WW1 And Two were happening. They inject message into your head to agree with their opinions, E.g. the BBC they show you one side of the story.
- 42. Users and Gratifications Blumlerand Katz had an idea how audiences use media. Diversion Personal relationship Personal identity Surveillance
- 43. Users and Gratifications Diversionneed to escape everyday life Example Reading a book from escaping from reality. Playing games.
- 44. Users and Gratifications PersonalRelationship is the substitution of personal relationship for fantastical relationship. Example Watching EastEnders.
- 45. Users and Gratifications Personalidentity is finding oneself reflected within another character or a celebrity. Example Real housewife and Big Brother
- 46. Users and Gratifications Surveillanceneed for information
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- 48. Regulation Regulation is thebodies are the organisation that supervise certain media films They ensure all the media companies are publishing suitable material
- 49. Regulation Bodies PLATFORM ORGANISATION AdvertisementsThe Advertising Standards Authority (ASA) Films The British Board of Film Classification (BBFC) Television And Radio The Office of Communications (Ofcom) Video Games Pan European Game Information (PEGI)
- 50. The Watershed The Watershedis the time when tv programs deemed unsuitable for children can be broadcast The Watershed begins at 9pm and ends at 5:30am
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- 52. Research Methods Primary researchis making your own and original data Secondary research involves the use of existing data and information. This can be found in books encyclopedias, journals and on the Internet.
- 53. Research Methods Quantitative Researchbased on facts and numerical and statistical data. Qualitative Research based on opinions attitudes preferences.
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- 55. Codes Codes are signsand symbols within a text that a reader is suppose to read. Some of the codes are obvious (denotation) Some of the codes are hidden or misplaced and have a deeper meaning (Connotation)
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- 57. Editing Editing is atechnique of of changing or altering certain elements/ such as Cutting scenes Changing colour schemes Applying computer generated CGI Adding visual effects or sound effects
- 58. Editing A key themerelating to editing is a narrative A narrative is the way a story is told or the way in which the story's event are arranged.
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- 60. Mise-En-Scene Mise-En-Scene is thevisual style of a text- the way it looks It involves the construction and the arrangement of all of the visual elements seen on the screen Colour
- 61. Lighting Lighting is animportant aspect of mise-en-scene