Intro to new spec

1. MEDIA STUDIES
INDUCTION

2. Save the DatesTrips to the BFI
•November 2nd - Industry and
Concepts
•May 9th - Long Form TV Drama
•AND
•Disney/Paris - February 10th-
February 13th

3. •We will studying all forms of
media and every half term there
will be a written assessment and a
practical task.
•We will give you a folder and
student pack with an overview of
your course next week.
•All your work will be uploaded
onto your own personal blog like
this one:
Lee's media blog

4. LIST AS MANY
‘FORMS’ OF MEDIA AS
YOU CAN
HINT: TELEVISON IS A MEDIA FORM

5. MEDIA FORMS
• Television
• Music Videos
• Radio
• Advertising
• Film
• Internet
• Newspapers
• Magazines
• Video Games

6. RESEARCH TASK
RESEARCH DIFFERENT SUB FORMS WITHIN EACH FORM
AND PROVIDE AN EXAMPLE OF EACH E.G.
TELEVISION – LONG FORM TV DRAMA (STRANGER THINGS)

7. TARGET AUDIENCE

8. WHAT IS A TARGET
AUDIENCE?

9. WHY DO MEDIA TEXTS
NEED A TARGET
AUDIENCE?

10. WHY IS A TARGET AUDIENCE
IMPORTANT?
• Identifying a target audience means effective marketing communication strategies can be
put in place e.g. targeting teenagers by using snapchat, advertising on youtube.
• Digital media and marketing today is about building strong, loyal, lasting relationships with
people. Which is why it’s so useful to have an understanding of them. Music artists will
connect with fans on social media to maintain buzz and hype.
• You can understand them as real people, get to know them, find out what they like and
where they go when they’re online. When they are likely to be watching TV etc.
• You can include representations and themes that would appeal to your audience.

11. AFTER VIEWING THE
FOLLOWING TEXTS
OUTLINE WHO YOU
THINK THE TARGET
AUDIENCE IS AND WHY.

12. Insert ads/mag
cover/ music video

13. https://youtu.be/hKqb_I5XV4Y
https://www.youtube.com/watc
h?v=hOmZXG19Ets
https://www.youtube.com/watc
h?time_continue=56&v=avLd9F2
gBH8
https://www.youtube.com/watc
h?time_continue=10&v=tU5Rnd-
HM6A
https://www.youtube.com/watc
Who is the target
audience and why?
Who is the secondary
target audience?

14. Desert Island discs game
•Nine forms
•Narrow it down to three
•One text for each
•Compare with someone you
don’t know very well

15. •You will need a blog to upload your class and
homework as well as your productions. Set up a gmail
account and you will be able to use this for all the
presentation software also. Write down your
password somewhere safe.
•Go to blogger.com to set up a new blog. Your title
will be Media A level and your url should be -
gbhsmediayourname.blogspot.com If that name has
already been taken then just add the first initial of
your surname.
https://www.slideshare.net/Katrinabrookes/summer
-tasks-2018-113052954
Setting up
your blogger
account