BBC Radio 1 is a British radio station operated by the BBC that specializes in popular music. It aims to entertain 15-29 year olds through its mix of music and speech content promoted across social media platforms. However, research found that most Radio 1 listeners feel it should have more distinctive content than commercial stations and better inform and educate the public. The document then provides background on the history and flagship breakfast show of Radio 1.

2. BBC Radio 1 as a whole
• BBC Radio 1 is a British Radio station operated by the British Broadcasting
Corporation. It broadcasts internationally and specialises in modern and current
popular music and chart hits throughout the day.
• BBC Radio 1’s remit is to entertain and engage a broad range of young listeners
with a distinctive mix of contemporary speech. There target audience is 15-29
year olds. To do this, BBC Radio 1 use platforms such as Twitter, snapchat,
Instagram and Facebook to promote the show and encourage young people to
tune it.
• However, a new research of 1,000 radio 1 listeners carried out by BDRC
continental found that77% felt that the BBC should produce content that is
distinctive from commercial radio.
• Also when asked, only a third of Radio 1 listeners (33%) thought that BBC Radio
was different to commercial radio and only 23% thought that it informed and
educated the public.

3. The views of under 30’s and over 30’s who listen
to BBC Radio 1

4. History of BBC Radio 1
• Tony Blackburn opened Radio 1 on 30 September 1967 at 7.0 a.m.
• The first track Blackburn played was ‘flowers in the rain’ by The
Move.
• The aim was to create a “DJ
style” radio station.
• At the time, the only stations
that also had this aim were
pirate stations that were
forced to close down.

6. The Radio 1 Breakfast Show is the
flagship show on BBC Radio 1.
Since 24th September 2012 it has
been hosted by Nick Grimshaw,
who took over from Chris Moyles
the show's longest-serving
presenter for 8 years.
• Speculation grew that Greg James (who
has an afternoon programme everyday at
4pm-5.45) would take over Chris Moyles
breakfast show
• But it was felt by BBC insiders that
“Grimshaw is a broadcaster at the top of
his game and it would have been a
mistake to expect him to wait to take on
the most high-profile slot in UK radio.”

7. The feedback regarding the
desired and perceived qualities
Radio 1 listeners want from
their breakfast show presenter,
shows how the current
breakfast presenter (Nick
Grimshaw) falls short on a
number of factors that listeners
would like.
In particular, Radio 1 listeners
would like their presenters to
be very knowledgeable about
music.
The Perfect Presenter

8. • Nick Grimshaw's BBC Radio 1 breakfast show
has suffered its biggest drop in ratings since
RAJAR began collecting data in 1992.
• When he took over from Chris Moyles in 2012,
the show was averaging around 7 million
listeners.
• In his first full quarter of the show, between
October and December of that year he drew
6.69 million a week.
• That number dropped to 5.78 million in the first
three months of 2013 and has fluctuated
between 5.1 million and 6.3 million ever since.
Grimmy’s Statistics

9. Nick Grimshaw
• Trade mark saying is “MOOOORNING”
• Has 2.1 million twitter followers
• There are multiple fan account dedicated to Nick Grimshaw on Tumblr and
Instagram
• Grimshaw attended the University of Liverpool between 2002 and 2005,
studying Communication and Media Studies. During his studies at the
University of Liverpool, Grimshaw was also a member of the University's
student radio station, ICON Radio (now LSRadio).
• On 17 August 2012, Grimshaw came out as gay. He appeared at number 8 on
The Independent's list of the 101 most influential LGBT people in Britain 2012
• Since 2014, Grimshaw is a regular guest co–presenter on The One Show.
• On 16 June 2015, it was revealed that Grimshaw would join the twelfth series
of The X Factor as a judge

10. Importance of Radio 1 breakfast
The 6.30am to 9am day part is a important part of the radio
schedule as it draws in listeners, which the station hopes will
result in them to listen over a longer period.
Radio 1 attracts nearly 6 million listeners a day. Those Radio
1 listeners that listened at breakfast were asked what they
mostly remember hearing on the show.
The highest recalled aspect was current chart music (57%)
followed by presenter banter (52%) other key requirements
such as songs by new artists come out much lower (23%).

12. Features on the show:

13. BBC Radio 1’s ‘Biggest Weekend’
• Radio 1’s Biggest Weekend is taking place from Friday 25 May – Monday 28 May 2018.
• The gigs will take place across four cities – Belfast, Coventry, Perth and Swansea.
• A ticket costs £18 (plus a £4.50 booking fee) . Its cheap price allows younger audiences to have interest in the event.
• Information about the event is announced on different platforms including, the website www.bbc.co.uk/biggestweekend,
and @bbcmusic on Twitter, Facebook and Instagram.
• The BBC have announced that Taylor Swift, Ed Sheeran and Noel Gallagher will be headlining.
• Ed Sheeran has previously been on the show, back in 2012. Ed Sheeran says: “So excited to be part of The Biggest
Weekend this summer! I’ve always loved performing at Big Weekend with Radio 1 and this year it’s going to be even
bigger. “
• Taylor Swift has also previously been on the show, back in 2015.
• These celebrities attract 16-18 year olds due to them headlining the event, however parents are attracted using other
famous celebrities from their childhood, and of their age such as Noel Gallagher. Similarly, they attract the audiences
through daily competitions to win free tickets.

14. ‘Biggest Weekend’
Singleton Park, Swansea, Wales:
• Saturday 26 May - BBC Radio 1, 1Xtra & Asian Network
• Sunday 27 May - BBC Radio 1, 1Xtra & Asian Network
Scone Palace, Perth, Scotland
• Friday 25 May - BBC Radio 3
• Saturday 26 May - BBC Radio 2
War Memorial Park, Coventry, England
• Sunday 27 May - BBC Radio 2
• Monday 28 May - BBC Radio 3
Titanic Slipways, Belfast, Northern Ireland
• Friday 25 May - BBC 6 Music
• Saturday 26 May - BBC 6 Music

15. TWITTER INSTAGRAM PINTEREST