Greg James has targeted the intended audience of his BBC Radio 1 breakfast show through various means. He puts listeners at the center of the show and aims to make it unbelievably exciting. The BBC is also targeting younger audiences by cutting Nick Grimshaw's previous breakfast show from four to three days a week as part of an overhaul. The BBC uses digital convergence and social media platforms like YouTube, Facebook, and Instagram to engage audiences and promote its shows and personalities like Greg James.

1. Greg James

2. Greg’s First link
https://www.faceb
ook.com/bbcradio
1/videos/2771952
86226039/

3. Why Greg
James?
https://www.bbc.co.uk/mediacentre/latestnews/2018/r1-breakfast
https://www.bbc.co.uk/news/entertainment-arts-41752088

4. How has Greg
James targeted
the intended
audience?
https://www.theguardian.com/media/2018/aug/20/greg
-james-puts-listeners-centre-stage-on-radio-1-breakfa
st-debut?utm_source=dlvr.it&utm_medium=facebook
https://www.bbc.com/news/newsbeat-45244619?ns_c
ampaign=bbcnews&ocid=socialflow_twitter&ns_sourc
e=twitter&ns_mchannel=social
https://www.standard.co.uk/stayingin/greg-james-host
s-unbelievably-exciting-first-bbc-radio-1-breakfast-sho

5. How else are the BBC targeting the intended audience?
How can this relate to the BBC remit?
https://www.theguardian.com/media/2018/apr/10/nick-grims
haw-bbc-radio-1-breakfast-show-cut-four-days-week
https://www.bbc.co.uk/news/entertainment-arts-43712467
https://www.independent.co.uk/arts-entertainment/music/ne
ws/nick-grimshaw-breakfast-show-cut-bbc-radio-1-overhaul-

6. Radio using the
digitally
convergent
landscape
https://www.bbc.com/bitesize/gui
des/zqrdxsg/revision/1
https://www.bbc.com/bitesize/gui
des/z2s97hv/revision/3
https://www.bbc.co.uk/mediacentr
e/latestnews/2018/q2-rajar
http://www.bbc.co.uk/corporate2/i
nsidethebbc/howwework/reports/
bbc_psb_prominence.html

7. Social Media Links
https://www.youtube.com/user/bbcra
dio1
https://www.facebook.com/R1Breakf
ast/
https://www.facebook.com/gregfans/
https://www.instagram.com/gregjame
s17/?hl=en
https://www.instagram.com/bbcradio
1/?hl=en
https://twitter.com/gregjames
https://twitter.com/BBCR1