This document outlines the requirements and content of a Media Studies course focusing on institutions and audiences. The course requires creative media projects, micro and macro level media analysis, and an understanding of how media institutions and audiences interact. Exams comprise 50% of the grade, including an analysis of an unseen TV extract and an essay on how institutions target audiences. The document defines "institutions" in media and depicts the relationship between institutions, media products, and audiences. It discusses how traditional single-medium companies have become multi-media organizations operating globally. News International is used as an example of a multimedia company.

1. Media Studies
Institutions and Audiences

2. Course requirements
 Creative realisation of Media
 Coursework
 Micro deconstruction of Media
 Textual analysis
 Coursework
 Macro level analysis
 Representation
 Understanding how media
institutions currently operate
 Ability to explore ideas about how
audiences use media

3. Exam
 Counts for 50% of overall
marks
 1 compulsory question relating
to unseen extract from TV
drama, shown 4 times in the exam
 1 compulsory essay
Marks divided equally

4. Exam question example
Discuss the issues raised by an
institution’s need to target specific
audiences within a media industry
which you have studied
This question carries the equivalent
of 1/4 of the AS marks
GET IT RIGHT!

5. Institutions
In a media context an institution is
“An organisation or company that
provide media content whether
for profit or other motive”
 Involves the relationship
between
 The business,
 The media product
 The audience

6. The Media Triangle
The Organisation

7. The Media Triangle
Originator
The Organisation

8. The Media Triangle
Originator
The Organisation
The Product

9. The Media Triangle
Originator
The Organisation
The Product The Audience

10. The Media Triangle
Originator
The Organisation
£
The Product The Audience
£

11. Traditional view
 Single media companies
 Broadcast
 Newspapers
 Recordings
 Publishing
 Film
 Video games
 Magazines
IF ONLY IT WAS THAT SIMPLE

12. The multimedia reality
 Companies today are all
involved in multi-media activities
 Companies today are often
global
 New media brings new
opportunities

13. News International
 BSkyB/Fox/Astra -
Broadcasting
 Programme making - Simpsons
 Sky digital subscriptions
 Times/Sun/Wall Street
Journal - papers
Examine in detail

14. The Sun
 Newspaper
 Website
 Mobile phones
 Calendars
 Games via bingo

15. Activity
 In groups, discuss to report
back on the following
organisations
 BBC
 Sony
 AOL Time Warner
 Virgin Media

16. Report back

17. Media Studies
Institutions and Audiences