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Critical Thinking
for UX Designers
(or Anyone really!)


Stephen P Anderson
         .           Russ Unger
@stephenanderson     @russu
It’s not about the tools,
it’s about the thinking process
     that led to these tools
A C T I V I T Y


It’s five years in the future. Your big idea failed.
Write THE OBITUARY for your big idea.
A C T I V I T Y


It’s five years in the future. Your big idea failed.
Write THE OBITUARY for your big idea.
                     It’s 2017.
                     “User Experience” is Dead.
                     What happened?

                     Write the obituary for
                     User Experience.
Critical
Thinking
 Skills?
Houses, Walls, Windows




                         Image Source © Time Inc.
Henry Ford




             “
             If I would have asked people
             what they wanted, they would
             have said “a faster horse.”



                                    Images Source © Time Inc.
The Limbic System




                Images Source http://home.comcast.net/~momtofive/SIDWEBPAGE2.htm
Brains Are Wired 2-Dimensionally




                               Image Source © icanhascheezburger.com
Limbic Also Controls the Orgasms




                                   Image Source © http://www.meh.ro/
My Wife




          “
          Really? An orgasm slide?

          Those people had better
          not think that’s me in the
          picture...

                                       Image Source Russ Unger
Dr. Steve Julius




              “
                   With a bit of training and
                   through some basic brain-
                   stretching exercises, we can
                   be re ective. We can slow
                   down and nd alternative
                   solutions.
                                           Image Source Steve’s Son Max
Let’s Try One



•Four Magic Seedlings
•Must be planted equal distances
 apart from each other
•Yes. You have to plant four of
 them to make the magic


                                   Image Source © Russ Unger
Show Your Work
               2’
                              Math Lesson:
                               A 2 + B2 = C2
                   2’
                                   4+4=8
                271
2’                      2’
             284
          2.8



                             Square Root of
                             8 = 2.82842712
               2’                      Image Source © Russ Unger
Solved!




                 2’




                       2’
          2’

             ’        2’
           2
                 2’
                            Image Source © Russ Unger
DTCT
What It IS NOT:   What It IS:
 •Biased           •Self-directed
 •Partial          •Self-monitored
 •Uninformed       •Self-corrective
 •Prejudiced



                                      Image Source © Time Inc.
‘Z’-Shaped
 Thinkers
Why   ?
‘T’ was taken...



  T
                     empathy to see
                  patterns and branch
                  out into other areas




  deep vertical
    expertise
-Shaped
Thinkers?
V
-Shaped Thinkers?
iShaped Thinkers?
Z
“When everyone zigs, zag.”
X
Z
Z
Z
reliable, but
diminishing returns
reliable, but
diminishing returns

                         opportunity to
                      ‘change the game’
?
Nicholas
Negroponte
Nicholas
Negroponte




             George Lucas
Dean Kamen
buckm  inster
fuller
Geodesic Dome Housing
The Fuller Projection
The Dymaxion Car
The Dymaxion Bathroom / Fog Gun Shower
“When everyone zigs, zag.”
Cool...

 But What does   this have to
do with appl ication design
  and development?
‘Z’-Shaped Thinkers
approach challenges
    (of all kinds!)
  in different ways
Z
what happens
  here?
‘Z’-Shaped Thinkers...



reframe the
    ???
  problem
A C T I V I T Y




You have 3 minutes.
Design a vase.




                    (example from Marc Rettig)
A C T I V I T Y



You have 3 minutes.
Design a vase.
Design a better way
for people to enjoy
flowers in their home.

                     (example from Marc Rettig)
‘Z’-Shaped Thinkers...



reframe the
    ???
  problem
‘Z’-Shaped Thinkers...



reframe the
  problem
A ROUGH DESIGN MATURITY CONTINUUM

DESIGN AS                                                        Design redefines the challenges facing the
                                                                 organization.


 FRAMING                                                         Framing sets the agenda, outlines the
                                                                 boundaries and axes of interest, and moves
                                                                 design from executing strategy to shaping
                                                                 strategy. Disruptive innovation lives here.

                                                                 Design finds new opportunities by solving
                                                                 existing problems.

 PROBLEM                                         ?
                                                                 Design process generates alternatives within
                                                                 a problem space. Design also narrows down

  SOLVING                                                        those options to a specific solution.



                                                                 Design makes things work better.


FUNCTION                                                         This is the classic practice of design - but it's
                                                                 still commonly limited to incremental
                                            +                    improvements through iteration over existing

AND FORM
                                                                 solutions.




                                                                 Design is the gateway to be hip and cool.



        STYLE                           ,                        Design is stylish, but too often is percieved
                                                                 and practiced as a cosmetic afterthought.



                                                                 Design value isn't recognized.

NO CONSCIOUS
      DESIGN                                     ?               This attitude fosters design by default -
                                                                 however things come out is fine, because
                                                                 there are more important issues to deal with.


   (Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
Design a vase.   Design a better way
                 for people to enjoy
                 flowers in their home.
Design a vase.           Design a better way
                         for people to enjoy
                         flowers in their home.

Design a better search   Design a better way to learn
engine results page.     about [topic]
Design a vase.            Design a better way
                          for people to enjoy
                          flowers in their home.

Design a better search    Design a better way to learn
engine results page.      about [topic]




Product or Task Focused   Experience Focused.
Framing the right problem is about:



                   Context


Current                               Desired
Problem(s)                            Outcome(s)
A C T I V I T Y


“Find the center”
A C T I V I T Y


“Strategy Canvas”
A C T I V I T Y


“Strategy Canvas”
A C T I V I T Y


“Strategy Canvas”
A C T I V I T Y
A   B
A      B


WRONG PROBLEM!
!   ?
!       ?


(RIGHT PROBLEM TO SOLVE)
“What’s the value of what I’m delivering?”
For the purpose of...               I’ve used...


                             DESIGN RESEARCH
UNDERSTANDING            Looks at People, the Activities, and
                           the Context of those Activities



                                   PERSONAS
                                  SCENARIOS
  ALIGNMENT
                           EXPERIENCE MODELS
                             MENTAL MODELS


EXPLORATION                         STORIES
CLARIFICATION                      MOCKUPS
COMMUNICATION                PRESENTATIONS /
  INSPIRATION                    MODELS
 PERSUASION                      PROTOTYPES

HUMILIATION &
GALVANIZATION             EXPERT EVALUATIONS
‘Z’-Shaped Thinkers...



explore many
 perspectives
The Cotton Bowl




                  Image Source My Cousin
The Cotton Bowl




“
  She focused so much on her business that she forgot
  to focus on her business.




                                                 Image Source My Cousin
A C T I V I T Y


“role play the browser”
A C T I V I T Y


                    p!

             Ask yourself
“can a five year old understand this?”
A C T I V I T Y

    “Wear a different hat.”



How would these different brands respond to the same design challenge?
A C T I V I T Y

 “Classical Invention”
    (as a way to see something from 5 different perspectives)

      Definition
          -Genus
         -Division                       Circumstance
                                       -Possible and impossible
     Comparison                        -Past fact and future fact
        -Similarity
        -Difference                        Testimony
          -Degree                              -Authority
                                             -Testimonial
     Relationship                              -Statistics
      -Cause and effect                         -Maxims
-Antecedent and consequence                       -Law
        -Compliments                          -Precedents
       -Contradictions
A C T I V I T Y


             “Peaks & Valleys”
Draw the emotional peaks and valleys in your customer journey.
     Where does the experience start? When does it end?
A C T I V I T Y


             “Peaks & Valleys”
Draw the emotional peaks and valleys in your customer journey.
     Where does the experience start? When does it end?
Ordering Pizza for Delivery




Browse                  Review   Payment
          Build Pizza                      Wait   Eat!
Coupons                  Price     Info
Ordering Pizza for Delivery




Browse                  Review   Payment
          Build Pizza                      Wait   Eat!
Coupons                  Price     Info
Ordering Pizza for Delivery
                                                  !
                                                  Eat!




Browse
          Build Pizza                      Wait
Coupons

                        Review
                         Price

                                 Payment
                                   Info


                                  "
!      !
            !                              Wait   Eat!


          Build Pizza


Browse
Coupons

                        Review
                         Price

                                 Payment
                                   Info


                                  "
!      !
            !                              Wait   Eat!


          Build Pizza


Browse
Coupons

                        Review
                         Price

                                 Payment
                                   Info


                                  "
!      !
            !                              Wait   Eat!


          Build Pizza


Browse
Coupons

                        Review
                         Price

                                 Payment
                                   Info


                                  "
!      !
            !                              Wait   Eat!


          Build Pizza


Browse
Coupons

                        Review
                         Price

                                 Payment
                                   Info


                                  "
!      !
            !                              Wait   Eat!


          Build Pizza


Browse
Coupons

                        Review
                         Price

                                 Payment
                                   Info


                                  "
A C T I V I T Y


             “Peaks & Valleys”
Draw the emotional peaks and valleys in your customer journey.
     Where does the experience start? When does it end?
A C T I V I T Y


    “Reverse the Problem”
What’s the opposite of what you’re trying to do?
 How would you design something with the
               opposite goal?
Habit to develop:
       {Training your mind differently
       (Count squares for a week, etc.)}




http://www.flickr.com/photos/43130906@N04/4251109221/
Habit to develop:
       Change your work context every 18 months.
       (new job, new project or new role within your company)




http://www.flickr.com/photos/43130906@N04/4251109221/
‘Z’-Shaped Thinkers...



 synthesize
information
News To Me




             Images Source © Time Inc.
Deja vu?




           Images Source © e Wachowski Brothers
Remember These?




                  Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/
Remember These?




“
  When the cassette recorder was invented, the
  music industry announced a moral panic over the
  fact that people could simply steal music from the
  radio, or copy it from each other.

  - John Lanchester
                              Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/
Remember These?




                  Images Source Wikipedia
Meet the First Digital Audio Player




                               Images Source Kane Kramer http://www.kanekramer.com
Meet the First Digital Audio Player




                  1979
                               Images Source Kane Kramer http://www.kanekramer.com
Meet the First Digital Audio Player




                               Images Source Kane Kramer http://www.kanekramer.com
Meet the First Digital Audio Player




                               Images Source Kane Kramer http://www.kanekramer.com
The MP3 Player is an Application




                                   Images Source © http://flickriver.com
The New Books
The New Books




                Free?
Back to the Newspapers...
Back to the Newspapers...
Back to the Newspapers...
+
=   Fog Gun Shower
+
Cooking
+
Cooking
+
Poetry
+
Poetry
+
Usability
+
Usability
Habit to develop:
     Expose yourself: Learn from other disciplines
     (film, restaurants, gardening, etc.)




http://www.flickr.com/photos/43130906@N04/4251109221/
A C T I V I T Y


“Forced connections”
http://getmentalnotes.com/
Habit to develop:
     Expose yourself! To other kinds of UIs–from games,
     different industries, and other devices (kiosks, mobile,
     medical, car dashboards, etc.)




http://www.flickr.com/photos/43130906@N04/4251109221/
http://www.aaronjasinski.com/
1
    Categories


        Bars...     5
3   color coding     More
      4 height
                   details on
                     click

2

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REGION 1



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REGION 1                                                REGION 2                                         REGION 3



                              123.45




                                                                     93.04




                                    Supervisor: John Smith
                                    Qtly Avg: $4.2m
                                    Other: $55.3m




                               Q4                            TODAY

                               07 Miami Branch
               04


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_
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Navigation!
                   _




              Activity Focused
Geographical Places




 Building Interiors,
    Caves, etc.
Geographical Places




 Building Interiors,
    Caves, etc.
Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.
Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.
Map, News,
  Character Stats




 Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.
Map, News,
  Character Stats




 Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.
Map, News,
  Character Stats




 Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.




      Games
Map, News,
  Character Stats




 Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.




      Games
Map, News,
  Character Stats




 Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.




      Games
Map, News,
                       ?
  Character Stats




 Persistent Global
     Controls



Geographical Places




 Building Interiors,
    Caves, etc.




      Games
Map, News,
  Character Stats         Global Popups,
                              Profile,
                         Navigation, News


 Persistent Global       Persistent Global
     Controls                Controls


                              Various
Geographical Places
                            Applications



 Building Interiors,      Plug-Ins, related
    Caves, etc.                 tools



                       Context-Specific Tasks,
      Games
                          Contextual Help
I have problems with
separate disciplines &
serialized workflows.
I have problems with
UX certifications.
“
Don’t worry about how we’re
going to do it, we just want to
see an impression of what these
scenes are going to look like on
the screen...


       George Lucas,
       speaking to Ralph
       McQuarrie about
       concept paintings
       for Star Wars
“
We started out with almost no
experience in building models in
this quantity or this type...

Grant McCune
“
Everybody sort of cross-trained and
worked in different techniques. That
was different than the Hollywood
system that had very strict sort of
union rules. But there was no way
that this work could be done that way,
or that the Hollywood unions could
understand what we were doing…




 Dennis Muren
“
We took the concept of motion
control... and we made it production
savvy, by tying it into a computer,
which at that point was custom built
microprocessors. There were no PCs...
We built them from scratch.




John Dykstra
“Broad and Deep Generalists”
                               People who are ...
                                Passionate
                                 Curious
                              “Synthesizers”

                                           VS.
                             Siloed Disciplines
               Information   Interaction    Visual     Usability/    Front-End    Back-End
Researchers                                             Human
                Architects    Designers    Designers                Developers   Developers
                                                        Factors
A C T I V I T Y
                    Exercise
Estimate billable hours/roles for this project:

   Web site for a non-profit organization
 Accept Donations from any variety of Payment Types
          Highlight “the Good” being done
           Highlight the Board of Directors
  Highlight Opportunities to help/join/volunteer/etc.
              News / Events / Newsletter
                    Contact Info
‘Z’-Shaped Thinkers...



 embrace
constraints
A C T I V I T Y
                    Exercise
Estimate billable hours/roles for this project:

   Web site for a non-profit organization
 Accept Donations from any variety of Payment Types
          Highlight “the Good” being done
           Highlight the Board of Directors
  Highlight Opportunities to help/join/volunteer/etc.
              News / Events / Newsletter
                    Contact Info
           New Twist:
How would you do this in x hours?!
e !
    e !
  r e
f iz
p r


                    es this have to
           W hat do
                ith Sta r Wars?
           do w
“Graflex 3-Cell
   Flashgun”




         “Luke’s
       Lightsaber”
“Denix C96 Mauser”




“Han Solo’s
 Blaster”
“
Man built most nobly when
limitations were at their
greatest.

Frank Lloyd Wright:
why I stopped
wireframing...
“Abstraction”
A C T I V I T Y


Design for Mobile First.
introduces constraints and forces you to focus on the essential
A C T I V I T Y


            Design Studio
introduces constraints and forces you to focus on the essential
task analysis grid
inspiration library
quantity over quality.
6-8/5
Design Studio
A C T I V I T Y


“Design the Box”
Design the Box
Design the Box
Design the Box
A C T I V I T Y


What can you build and
 launch in a weekend?
.. the Minimum Viable Product (MVP) is that
product which has just those features (and no
more) that allows you to ship a product that
resonates with early adopters; some of whom
will pay you money or give you feedback.

-Eric Reis
‘Z’-Shaped Thinkers...



 challenge
assumptions
Fast Food: Good or Bad?
Build a tricycle
     with wings!


*
Build a tricycle   (SILLY REQUEST)
     with wings!


*
Build a tricycle   (SILLY REQUEST)
     with wings!


*
    B
    What color
     do you
     want it?
Build a tricycle         (SILLY REQUEST)
     with wings!


*
    B
    B
    What color
     do you
     want it?
               We can try
                out some
              HTML5-coated
                titanium!
Build a tricycle         (SILLY REQUEST)
     with wings!


*
    B                                b
               We can try                   Stop.
                out some                 Why is this
              HTML5-coated              valuable? And
                titanium!                for whom?




    B
    What color
     do you
     want it?
A C T I V I T Y




“Ladders of Abstraction”
           also known as...
                Why?
                Why?
               WHY?
               WHY?
               WHY?
A C T I V I T Y




“What if…?”
“We’ve tried that…”
‘Z’-Shaped Thinkers...



appreciate
  details
THINGS NOT BROKEN




    modal           transparent
 confirmation        messages
    boxes
http://37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php
Habit to develop:
    Take up a hobby where a subtle appreciation of details
    is required (enjoying Wine, cheese, hot teas,
    chocolate, jewelry, paper, etc.)




http://www.flickr.com/photos/43130906@N04/4251109221/
‘Z’-Shaped Thinkers...
   reframe the problem
explore many perspectives
  synthesize information
    embrace constraints
  challenge assumptions
     appreciate details
‘Z’-Shaped Thinkers...
    reframe the problem
 explore many perspectives
   synthesize information
     embrace constraints
   challenge assumptions
      appreciate details
         in order to...

envision unseen
 opportunities
Deborah
 Adler
A C T I V I T Y


It’s five years in the future. Your big idea failed.
Write THE OBITUARY for your big idea.
                     It’s 2017.
                     “User Experience” is Dead.
                     What happened?

                     Write the obituary for
                     User Experience.
A C T I V I T Y




It’s 5 years in the future.
Write the press for your successful
product/service/company.
A C T I V I T Y




It’s 5 years in the future.
Write the press for your successful
product/service/company.

                Be the press release for UX!
Z
Thank you!
slideshare.net/stephenpa




              getmentalnotes.com

Stephen P Anderson
         .                         Russ Unger
@stephenanderson                   @russu
www.poetpainter.com                www.userglue.com

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Critical Thinking forUX Designers (Workshop)

  • 1. Critical Thinking for UX Designers (or Anyone really!) Stephen P Anderson . Russ Unger @stephenanderson @russu
  • 2. It’s not about the tools, it’s about the thinking process that led to these tools
  • 3. A C T I V I T Y It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea.
  • 4. A C T I V I T Y It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea. It’s 2017. “User Experience” is Dead. What happened? Write the obituary for User Experience.
  • 6. Houses, Walls, Windows Image Source © Time Inc.
  • 7. Henry Ford “ If I would have asked people what they wanted, they would have said “a faster horse.” Images Source © Time Inc.
  • 8. The Limbic System Images Source http://home.comcast.net/~momtofive/SIDWEBPAGE2.htm
  • 9. Brains Are Wired 2-Dimensionally Image Source © icanhascheezburger.com
  • 10. Limbic Also Controls the Orgasms Image Source © http://www.meh.ro/
  • 11. My Wife “ Really? An orgasm slide? Those people had better not think that’s me in the picture... Image Source Russ Unger
  • 12. Dr. Steve Julius “ With a bit of training and through some basic brain- stretching exercises, we can be re ective. We can slow down and nd alternative solutions. Image Source Steve’s Son Max
  • 13. Let’s Try One •Four Magic Seedlings •Must be planted equal distances apart from each other •Yes. You have to plant four of them to make the magic Image Source © Russ Unger
  • 14. Show Your Work 2’ Math Lesson: A 2 + B2 = C2 2’ 4+4=8 271 2’ 2’ 284 2.8 Square Root of 8 = 2.82842712 2’ Image Source © Russ Unger
  • 15. Solved! 2’ 2’ 2’ ’ 2’ 2 2’ Image Source © Russ Unger
  • 16. DTCT What It IS NOT: What It IS: •Biased •Self-directed •Partial •Self-monitored •Uninformed •Self-corrective •Prejudiced Image Source © Time Inc.
  • 18. Why ?
  • 19. ‘T’ was taken... T empathy to see patterns and branch out into other areas deep vertical expertise
  • 23. Z
  • 25.
  • 26. X
  • 27. Z
  • 28. Z
  • 29. Z
  • 30.
  • 32. reliable, but diminishing returns opportunity to ‘change the game’
  • 33. ?
  • 35. Nicholas Negroponte George Lucas
  • 41. The Dymaxion Bathroom / Fog Gun Shower
  • 43. Cool... But What does this have to do with appl ication design and development?
  • 44. ‘Z’-Shaped Thinkers approach challenges (of all kinds!) in different ways
  • 45. Z what happens here?
  • 47. A C T I V I T Y You have 3 minutes. Design a vase. (example from Marc Rettig)
  • 48. A C T I V I T Y You have 3 minutes. Design a vase. Design a better way for people to enjoy flowers in their home. (example from Marc Rettig)
  • 51. A ROUGH DESIGN MATURITY CONTINUUM DESIGN AS Design redefines the challenges facing the organization. FRAMING Framing sets the agenda, outlines the boundaries and axes of interest, and moves design from executing strategy to shaping strategy. Disruptive innovation lives here. Design finds new opportunities by solving existing problems. PROBLEM ? Design process generates alternatives within a problem space. Design also narrows down SOLVING those options to a specific solution. Design makes things work better. FUNCTION This is the classic practice of design - but it's still commonly limited to incremental + improvements through iteration over existing AND FORM solutions. Design is the gateway to be hip and cool. STYLE , Design is stylish, but too often is percieved and practiced as a cosmetic afterthought. Design value isn't recognized. NO CONSCIOUS DESIGN ? This attitude fosters design by default - however things come out is fine, because there are more important issues to deal with. (Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
  • 52. Design a vase. Design a better way for people to enjoy flowers in their home.
  • 53. Design a vase. Design a better way for people to enjoy flowers in their home. Design a better search Design a better way to learn engine results page. about [topic]
  • 54. Design a vase. Design a better way for people to enjoy flowers in their home. Design a better search Design a better way to learn engine results page. about [topic] Product or Task Focused Experience Focused.
  • 55. Framing the right problem is about: Context Current Desired Problem(s) Outcome(s)
  • 56. A C T I V I T Y “Find the center”
  • 57. A C T I V I T Y “Strategy Canvas”
  • 58. A C T I V I T Y “Strategy Canvas”
  • 59. A C T I V I T Y “Strategy Canvas”
  • 60. A C T I V I T Y
  • 61.
  • 62. A B
  • 63. A B WRONG PROBLEM!
  • 64.
  • 65. ! ?
  • 66. ! ? (RIGHT PROBLEM TO SOLVE)
  • 67.
  • 68. “What’s the value of what I’m delivering?”
  • 69. For the purpose of... I’ve used... DESIGN RESEARCH UNDERSTANDING Looks at People, the Activities, and the Context of those Activities PERSONAS SCENARIOS ALIGNMENT EXPERIENCE MODELS MENTAL MODELS EXPLORATION STORIES CLARIFICATION MOCKUPS COMMUNICATION PRESENTATIONS / INSPIRATION MODELS PERSUASION PROTOTYPES HUMILIATION & GALVANIZATION EXPERT EVALUATIONS
  • 71. The Cotton Bowl Image Source My Cousin
  • 72. The Cotton Bowl “ She focused so much on her business that she forgot to focus on her business. Image Source My Cousin
  • 73.
  • 74. A C T I V I T Y “role play the browser”
  • 75.
  • 76. A C T I V I T Y p! Ask yourself “can a five year old understand this?”
  • 77.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82.
  • 83.
  • 84. A C T I V I T Y “Wear a different hat.” How would these different brands respond to the same design challenge?
  • 85. A C T I V I T Y “Classical Invention” (as a way to see something from 5 different perspectives) Definition -Genus -Division Circumstance -Possible and impossible Comparison -Past fact and future fact -Similarity -Difference Testimony -Degree -Authority -Testimonial Relationship -Statistics -Cause and effect -Maxims -Antecedent and consequence -Law -Compliments -Precedents -Contradictions
  • 86. A C T I V I T Y “Peaks & Valleys” Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
  • 87. A C T I V I T Y “Peaks & Valleys” Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
  • 88. Ordering Pizza for Delivery Browse Review Payment Build Pizza Wait Eat! Coupons Price Info
  • 89. Ordering Pizza for Delivery Browse Review Payment Build Pizza Wait Eat! Coupons Price Info
  • 90. Ordering Pizza for Delivery ! Eat! Browse Build Pizza Wait Coupons Review Price Payment Info "
  • 91. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
  • 92. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
  • 93. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
  • 94. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
  • 95. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
  • 96. A C T I V I T Y “Peaks & Valleys” Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
  • 97. A C T I V I T Y “Reverse the Problem” What’s the opposite of what you’re trying to do? How would you design something with the opposite goal?
  • 98. Habit to develop: {Training your mind differently (Count squares for a week, etc.)} http://www.flickr.com/photos/43130906@N04/4251109221/
  • 99. Habit to develop: Change your work context every 18 months. (new job, new project or new role within your company) http://www.flickr.com/photos/43130906@N04/4251109221/
  • 101. News To Me Images Source © Time Inc.
  • 102. Deja vu? Images Source © e Wachowski Brothers
  • 103. Remember These? Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/
  • 104. Remember These? “ When the cassette recorder was invented, the music industry announced a moral panic over the fact that people could simply steal music from the radio, or copy it from each other. - John Lanchester Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/
  • 105. Remember These? Images Source Wikipedia
  • 106. Meet the First Digital Audio Player Images Source Kane Kramer http://www.kanekramer.com
  • 107. Meet the First Digital Audio Player 1979 Images Source Kane Kramer http://www.kanekramer.com
  • 108. Meet the First Digital Audio Player Images Source Kane Kramer http://www.kanekramer.com
  • 109. Meet the First Digital Audio Player Images Source Kane Kramer http://www.kanekramer.com
  • 110. The MP3 Player is an Application Images Source © http://flickriver.com
  • 112. The New Books Free?
  • 113. Back to the Newspapers...
  • 114. Back to the Newspapers...
  • 115. Back to the Newspapers...
  • 116. + = Fog Gun Shower
  • 117.
  • 120.
  • 123.
  • 126. Habit to develop: Expose yourself: Learn from other disciplines (film, restaurants, gardening, etc.) http://www.flickr.com/photos/43130906@N04/4251109221/
  • 127. A C T I V I T Y “Forced connections”
  • 129. Habit to develop: Expose yourself! To other kinds of UIs–from games, different industries, and other devices (kiosks, mobile, medical, car dashboards, etc.) http://www.flickr.com/photos/43130906@N04/4251109221/
  • 131. 1 Categories Bars... 5 3 color coding More 4 height details on click 2 Sub-Categories
  • 132. 27 26 25 REGION 3 24 23 21 20 19 18 17 16 15 REGION 2 14 13 12 11 10 09 08 07 06 REGION 1 05 04 03 02 01
  • 133. REGION 1 REGION 2 REGION 3 123.45 93.04 Supervisor: John Smith Qtly Avg: $4.2m Other: $55.3m Q4 TODAY 07 Miami Branch 04 06 09 05 08 02 20 03 24 26 25 23 27 01 10 14 16 19 15 18 12 21 13 17 11
  • 134. _ _ Navigation! _ Activity Focused
  • 135. Geographical Places Building Interiors, Caves, etc.
  • 136. Geographical Places Building Interiors, Caves, etc.
  • 137. Persistent Global Controls Geographical Places Building Interiors, Caves, etc.
  • 138. Persistent Global Controls Geographical Places Building Interiors, Caves, etc.
  • 139. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc.
  • 140. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc.
  • 141. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc. Games
  • 142. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc. Games
  • 143. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc. Games
  • 144. Map, News, ? Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc. Games
  • 145. Map, News, Character Stats Global Popups, Profile, Navigation, News Persistent Global Persistent Global Controls Controls Various Geographical Places Applications Building Interiors, Plug-Ins, related Caves, etc. tools Context-Specific Tasks, Games Contextual Help
  • 146. I have problems with separate disciplines & serialized workflows.
  • 147. I have problems with UX certifications.
  • 148. “ Don’t worry about how we’re going to do it, we just want to see an impression of what these scenes are going to look like on the screen... George Lucas, speaking to Ralph McQuarrie about concept paintings for Star Wars
  • 149. “ We started out with almost no experience in building models in this quantity or this type... Grant McCune
  • 150. “ Everybody sort of cross-trained and worked in different techniques. That was different than the Hollywood system that had very strict sort of union rules. But there was no way that this work could be done that way, or that the Hollywood unions could understand what we were doing… Dennis Muren
  • 151. “ We took the concept of motion control... and we made it production savvy, by tying it into a computer, which at that point was custom built microprocessors. There were no PCs... We built them from scratch. John Dykstra
  • 152. “Broad and Deep Generalists” People who are ... Passionate Curious “Synthesizers” VS. Siloed Disciplines Information Interaction Visual Usability/ Front-End Back-End Researchers Human Architects Designers Designers Developers Developers Factors
  • 153. A C T I V I T Y Exercise Estimate billable hours/roles for this project: Web site for a non-profit organization Accept Donations from any variety of Payment Types Highlight “the Good” being done Highlight the Board of Directors Highlight Opportunities to help/join/volunteer/etc. News / Events / Newsletter Contact Info
  • 155. A C T I V I T Y Exercise Estimate billable hours/roles for this project: Web site for a non-profit organization Accept Donations from any variety of Payment Types Highlight “the Good” being done Highlight the Board of Directors Highlight Opportunities to help/join/volunteer/etc. News / Events / Newsletter Contact Info New Twist: How would you do this in x hours?!
  • 156. e ! e ! r e f iz p r es this have to W hat do ith Sta r Wars? do w
  • 157. “Graflex 3-Cell Flashgun” “Luke’s Lightsaber”
  • 158. “Denix C96 Mauser” “Han Solo’s Blaster”
  • 159.
  • 160.
  • 161. “ Man built most nobly when limitations were at their greatest. Frank Lloyd Wright:
  • 164. A C T I V I T Y Design for Mobile First. introduces constraints and forces you to focus on the essential
  • 165. A C T I V I T Y Design Studio introduces constraints and forces you to focus on the essential
  • 169. 6-8/5
  • 170.
  • 172.
  • 173. A C T I V I T Y “Design the Box”
  • 174.
  • 175.
  • 179. A C T I V I T Y What can you build and launch in a weekend? .. the Minimum Viable Product (MVP) is that product which has just those features (and no more) that allows you to ship a product that resonates with early adopters; some of whom will pay you money or give you feedback. -Eric Reis
  • 181. Fast Food: Good or Bad?
  • 182. Build a tricycle with wings! *
  • 183. Build a tricycle (SILLY REQUEST) with wings! *
  • 184. Build a tricycle (SILLY REQUEST) with wings! * B What color do you want it?
  • 185. Build a tricycle (SILLY REQUEST) with wings! * B B What color do you want it? We can try out some HTML5-coated titanium!
  • 186. Build a tricycle (SILLY REQUEST) with wings! * B b We can try Stop. out some Why is this HTML5-coated valuable? And titanium! for whom? B What color do you want it?
  • 187. A C T I V I T Y “Ladders of Abstraction” also known as... Why? Why? WHY? WHY? WHY?
  • 188. A C T I V I T Y “What if…?”
  • 191. THINGS NOT BROKEN modal transparent confirmation messages boxes
  • 193. Habit to develop: Take up a hobby where a subtle appreciation of details is required (enjoying Wine, cheese, hot teas, chocolate, jewelry, paper, etc.) http://www.flickr.com/photos/43130906@N04/4251109221/
  • 194. ‘Z’-Shaped Thinkers... reframe the problem explore many perspectives synthesize information embrace constraints challenge assumptions appreciate details
  • 195. ‘Z’-Shaped Thinkers... reframe the problem explore many perspectives synthesize information embrace constraints challenge assumptions appreciate details in order to... envision unseen opportunities
  • 197.
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  • 206. A C T I V I T Y It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea. It’s 2017. “User Experience” is Dead. What happened? Write the obituary for User Experience.
  • 207. A C T I V I T Y It’s 5 years in the future. Write the press for your successful product/service/company.
  • 208. A C T I V I T Y It’s 5 years in the future. Write the press for your successful product/service/company. Be the press release for UX!
  • 209. Z
  • 210. Thank you! slideshare.net/stephenpa getmentalnotes.com Stephen P Anderson . Russ Unger @stephenanderson @russu www.poetpainter.com www.userglue.com