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Design a better search Design a better way to learn
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for people to enjoy
flowers in their home.
Design a better search Design a better way to learn
engine results page. about [topic]
Product or Task Focused Experience Focused.](https://image.slidesharecdn.com/critical-thinking-for-ux-designers-workshop-110328145626-phpapp02/85/Critical-Thinking-forUX-Designers-Workshop-54-320.jpg)
Uploaded byStephen Anderson
Critical Thinking forUX Designers (Workshop)
This document provides an overview of critical thinking skills for UX designers. It discusses how critical thinking is not about tools but the thinking process that leads to tools. It encourages writing an "obituary" for your ideas to test their viability. It explores concepts like the limbic system in the brain and different thinking shapes like 'Z' thinkers who reframe problems. It advocates understanding context, current problems, and desired outcomes. It presents design thinking activities like role playing a browser, seeing through different perspectives, and using classical invention techniques. The overall message is that critical thinking opens up new opportunities by solving problems in novel ways.
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Critical Thinking forUX Designers (Workshop)
- 1. Critical Thinking for UXDesigners (or Anyone really!) Stephen P Anderson . Russ Unger @stephenanderson @russu
- 2. It’s not aboutthe tools, it’s about the thinking process that led to these tools
- 3. A C TI V I T Y It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea.
- 4. A C TI V I T Y It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea. It’s 2017. “User Experience” is Dead. What happened? Write the obituary for User Experience.
- 5.
- 6. Houses, Walls, Windows Image Source © Time Inc.
- 7. Henry Ford “ If I would have asked people what they wanted, they would have said “a faster horse.” Images Source © Time Inc.
- 8. The Limbic System Images Source http://home.comcast.net/~momtofive/SIDWEBPAGE2.htm
- 9. Brains Are Wired2-Dimensionally Image Source © icanhascheezburger.com
- 10. Limbic Also Controlsthe Orgasms Image Source © http://www.meh.ro/
- 11. My Wife “ Really? An orgasm slide? Those people had better not think that’s me in the picture... Image Source Russ Unger
- 12. Dr. Steve Julius “ With a bit of training and through some basic brain- stretching exercises, we can be re ective. We can slow down and nd alternative solutions. Image Source Steve’s Son Max
- 13. Let’s Try One •FourMagic Seedlings •Must be planted equal distances apart from each other •Yes. You have to plant four of them to make the magic Image Source © Russ Unger
- 14. Show Your Work 2’ Math Lesson: A 2 + B2 = C2 2’ 4+4=8 271 2’ 2’ 284 2.8 Square Root of 8 = 2.82842712 2’ Image Source © Russ Unger
- 15. Solved! 2’ 2’ 2’ ’ 2’ 2 2’ Image Source © Russ Unger
- 16. DTCT What It ISNOT: What It IS: •Biased •Self-directed •Partial •Self-monitored •Uninformed •Self-corrective •Prejudiced Image Source © Time Inc.
- 17.
- 18. Why ?
- 19. ‘T’ was taken... T empathy to see patterns and branch out into other areas deep vertical expertise
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- 24. “When everyone zigs,zag.”
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- 32. reliable, but diminishing returns opportunity to ‘change the game’
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- 35. Nicholas Negroponte George Lucas
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- 41. The Dymaxion Bathroom/ Fog Gun Shower
- 42. “When everyone zigs,zag.”
- 43. Cool... But Whatdoes this have to do with appl ication design and development?
- 44. ‘Z’-Shaped Thinkers approach challenges (of all kinds!) in different ways
- 45. Z what happens here?
- 46. ‘Z’-Shaped Thinkers... reframe the ??? problem
- 47. A C TI V I T Y You have 3 minutes. Design a vase. (example from Marc Rettig)
- 48. A C TI V I T Y You have 3 minutes. Design a vase. Design a better way for people to enjoy flowers in their home. (example from Marc Rettig)
- 49. ‘Z’-Shaped Thinkers... reframe the ??? problem
- 50.
- 51. A ROUGH DESIGNMATURITY CONTINUUM DESIGN AS Design redefines the challenges facing the organization. FRAMING Framing sets the agenda, outlines the boundaries and axes of interest, and moves design from executing strategy to shaping strategy. Disruptive innovation lives here. Design finds new opportunities by solving existing problems. PROBLEM ? Design process generates alternatives within a problem space. Design also narrows down SOLVING those options to a specific solution. Design makes things work better. FUNCTION This is the classic practice of design - but it's still commonly limited to incremental + improvements through iteration over existing AND FORM solutions. Design is the gateway to be hip and cool. STYLE , Design is stylish, but too often is percieved and practiced as a cosmetic afterthought. Design value isn't recognized. NO CONSCIOUS DESIGN ? This attitude fosters design by default - however things come out is fine, because there are more important issues to deal with. (Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
- 52. Design a vase. Design a better way for people to enjoy flowers in their home.
- 53. Design a vase. Design a better way for people to enjoy flowers in their home. Design a better search Design a better way to learn engine results page. about [topic]
- 54. Design a vase. Design a better way for people to enjoy flowers in their home. Design a better search Design a better way to learn engine results page. about [topic] Product or Task Focused Experience Focused.
- 55. Framing the rightproblem is about: Context Current Desired Problem(s) Outcome(s)
- 56. A C TI V I T Y “Find the center”
- 57. A C TI V I T Y “Strategy Canvas”
- 58. A C TI V I T Y “Strategy Canvas”
- 59. A C TI V I T Y “Strategy Canvas”
- 60. A C TI V I T Y
- 62. A B
- 63. A B WRONG PROBLEM!
- 65. ! ?
- 66. ! ? (RIGHT PROBLEM TO SOLVE)
- 68. “What’s the valueof what I’m delivering?”
- 69. For the purposeof... I’ve used... DESIGN RESEARCH UNDERSTANDING Looks at People, the Activities, and the Context of those Activities PERSONAS SCENARIOS ALIGNMENT EXPERIENCE MODELS MENTAL MODELS EXPLORATION STORIES CLARIFICATION MOCKUPS COMMUNICATION PRESENTATIONS / INSPIRATION MODELS PERSUASION PROTOTYPES HUMILIATION & GALVANIZATION EXPERT EVALUATIONS
- 70. ‘Z’-Shaped Thinkers... explore many perspectives
- 71. The Cotton Bowl Image Source My Cousin
- 72. The Cotton Bowl “ She focused so much on her business that she forgot to focus on her business. Image Source My Cousin
- 74. A C TI V I T Y “role play the browser”
- 76. A C TI V I T Y p! Ask yourself “can a five year old understand this?”
- 84. A C TI V I T Y “Wear a different hat.” How would these different brands respond to the same design challenge?
- 85. A C TI V I T Y “Classical Invention” (as a way to see something from 5 different perspectives) Definition -Genus -Division Circumstance -Possible and impossible Comparison -Past fact and future fact -Similarity -Difference Testimony -Degree -Authority -Testimonial Relationship -Statistics -Cause and effect -Maxims -Antecedent and consequence -Law -Compliments -Precedents -Contradictions
- 86. A C TI V I T Y “Peaks & Valleys” Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
- 87. A C TI V I T Y “Peaks & Valleys” Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
- 88. Ordering Pizza forDelivery Browse Review Payment Build Pizza Wait Eat! Coupons Price Info
- 89. Ordering Pizza forDelivery Browse Review Payment Build Pizza Wait Eat! Coupons Price Info
- 90. Ordering Pizza forDelivery ! Eat! Browse Build Pizza Wait Coupons Review Price Payment Info "
- 91. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
- 92. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
- 93. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
- 94. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
- 95. ! ! ! Wait Eat! Build Pizza Browse Coupons Review Price Payment Info "
- 96. A C TI V I T Y “Peaks & Valleys” Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
- 97. A C TI V I T Y “Reverse the Problem” What’s the opposite of what you’re trying to do? How would you design something with the opposite goal?
- 98. Habit to develop: {Training your mind differently (Count squares for a week, etc.)} http://www.flickr.com/photos/43130906@N04/4251109221/
- 99. Habit to develop: Change your work context every 18 months. (new job, new project or new role within your company) http://www.flickr.com/photos/43130906@N04/4251109221/
- 100.
- 101. News To Me Images Source © Time Inc.
- 102. Deja vu? Images Source © e Wachowski Brothers
- 103. Remember These? Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/
- 104. Remember These? “ When the cassette recorder was invented, the music industry announced a moral panic over the fact that people could simply steal music from the radio, or copy it from each other. - John Lanchester Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/
- 105. Remember These? Images Source Wikipedia
- 106. Meet the FirstDigital Audio Player Images Source Kane Kramer http://www.kanekramer.com
- 107. Meet the FirstDigital Audio Player 1979 Images Source Kane Kramer http://www.kanekramer.com
- 108. Meet the FirstDigital Audio Player Images Source Kane Kramer http://www.kanekramer.com
- 109. Meet the FirstDigital Audio Player Images Source Kane Kramer http://www.kanekramer.com
- 110. The MP3 Playeris an Application Images Source © http://flickriver.com
- 111.
- 112. The New Books Free?
- 113. Back to theNewspapers...
- 114. Back to theNewspapers...
- 115. Back to theNewspapers...
- 116. + = Fog Gun Shower
- 118.
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- 124.
- 125.
- 126. Habit to develop: Expose yourself: Learn from other disciplines (film, restaurants, gardening, etc.) http://www.flickr.com/photos/43130906@N04/4251109221/
- 127. A C TI V I T Y “Forced connections”
- 128.
- 129. Habit to develop: Expose yourself! To other kinds of UIs–from games, different industries, and other devices (kiosks, mobile, medical, car dashboards, etc.) http://www.flickr.com/photos/43130906@N04/4251109221/
- 130.
- 131. 1 Categories Bars... 5 3 color coding More 4 height details on click 2 Sub-Categories
- 132. 27 26 25 REGION 3 24 23 21 20 19 18 17 16 15 REGION 2 14 13 12 11 10 09 08 07 06 REGION 1 05 04 03 02 01
- 133. REGION 1 REGION 2 REGION 3 123.45 93.04 Supervisor: John Smith Qtly Avg: $4.2m Other: $55.3m Q4 TODAY 07 Miami Branch 04 06 09 05 08 02 20 03 24 26 25 23 27 01 10 14 16 19 15 18 12 21 13 17 11
- 134. _ _ Navigation! _ Activity Focused
- 135. Geographical Places BuildingInteriors, Caves, etc.
- 136. Geographical Places BuildingInteriors, Caves, etc.
- 137. Persistent Global Controls Geographical Places Building Interiors, Caves, etc.
- 138. Persistent Global Controls Geographical Places Building Interiors, Caves, etc.
- 139. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc.
- 140. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc.
- 141. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc. Games
- 142. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc. Games
- 143. Map, News, Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc. Games
- 144. Map, News, ? Character Stats Persistent Global Controls Geographical Places Building Interiors, Caves, etc. Games
- 145. Map, News, Character Stats Global Popups, Profile, Navigation, News Persistent Global Persistent Global Controls Controls Various Geographical Places Applications Building Interiors, Plug-Ins, related Caves, etc. tools Context-Specific Tasks, Games Contextual Help
- 146. I have problemswith separate disciplines & serialized workflows.
- 147. I have problemswith UX certifications.
- 148. “ Don’t worry abouthow we’re going to do it, we just want to see an impression of what these scenes are going to look like on the screen... George Lucas, speaking to Ralph McQuarrie about concept paintings for Star Wars
- 149. “ We started outwith almost no experience in building models in this quantity or this type... Grant McCune
- 150. “ Everybody sort ofcross-trained and worked in different techniques. That was different than the Hollywood system that had very strict sort of union rules. But there was no way that this work could be done that way, or that the Hollywood unions could understand what we were doing… Dennis Muren
- 151. “ We took theconcept of motion control... and we made it production savvy, by tying it into a computer, which at that point was custom built microprocessors. There were no PCs... We built them from scratch. John Dykstra
- 152. “Broad and DeepGeneralists” People who are ... Passionate Curious “Synthesizers” VS. Siloed Disciplines Information Interaction Visual Usability/ Front-End Back-End Researchers Human Architects Designers Designers Developers Developers Factors
- 153. A C TI V I T Y Exercise Estimate billable hours/roles for this project: Web site for a non-profit organization Accept Donations from any variety of Payment Types Highlight “the Good” being done Highlight the Board of Directors Highlight Opportunities to help/join/volunteer/etc. News / Events / Newsletter Contact Info
- 154.
- 155. A C TI V I T Y Exercise Estimate billable hours/roles for this project: Web site for a non-profit organization Accept Donations from any variety of Payment Types Highlight “the Good” being done Highlight the Board of Directors Highlight Opportunities to help/join/volunteer/etc. News / Events / Newsletter Contact Info New Twist: How would you do this in x hours?!
- 156. e ! e ! r e f iz p r es this have to W hat do ith Sta r Wars? do w
- 157. “Graflex 3-Cell Flashgun” “Luke’s Lightsaber”
- 158. “Denix C96 Mauser” “HanSolo’s Blaster”
- 161. “ Man built mostnobly when limitations were at their greatest. Frank Lloyd Wright:
- 162.
- 163.
- 164. A C TI V I T Y Design for Mobile First. introduces constraints and forces you to focus on the essential
- 165. A C TI V I T Y Design Studio introduces constraints and forces you to focus on the essential
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- 173. A C TI V I T Y “Design the Box”
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- 179. A C TI V I T Y What can you build and launch in a weekend? .. the Minimum Viable Product (MVP) is that product which has just those features (and no more) that allows you to ship a product that resonates with early adopters; some of whom will pay you money or give you feedback. -Eric Reis
- 180.
- 181. Fast Food: Goodor Bad?
- 182. Build a tricycle with wings! *
- 183. Build a tricycle (SILLY REQUEST) with wings! *
- 184. Build a tricycle (SILLY REQUEST) with wings! * B What color do you want it?
- 185. Build a tricycle (SILLY REQUEST) with wings! * B B What color do you want it? We can try out some HTML5-coated titanium!
- 186. Build a tricycle (SILLY REQUEST) with wings! * B b We can try Stop. out some Why is this HTML5-coated valuable? And titanium! for whom? B What color do you want it?
- 187. A C TI V I T Y “Ladders of Abstraction” also known as... Why? Why? WHY? WHY? WHY?
- 188. A C TI V I T Y “What if…?”
- 189.
- 190.
- 191. THINGS NOT BROKEN modal transparent confirmation messages boxes
- 192.
- 193. Habit to develop: Take up a hobby where a subtle appreciation of details is required (enjoying Wine, cheese, hot teas, chocolate, jewelry, paper, etc.) http://www.flickr.com/photos/43130906@N04/4251109221/
- 194. ‘Z’-Shaped Thinkers... reframe the problem explore many perspectives synthesize information embrace constraints challenge assumptions appreciate details
- 195. ‘Z’-Shaped Thinkers... reframe the problem explore many perspectives synthesize information embrace constraints challenge assumptions appreciate details in order to... envision unseen opportunities
- 196.
- 206. A C TI V I T Y It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea. It’s 2017. “User Experience” is Dead. What happened? Write the obituary for User Experience.
- 207. A C TI V I T Y It’s 5 years in the future. Write the press for your successful product/service/company.
- 208. A C TI V I T Y It’s 5 years in the future. Write the press for your successful product/service/company. Be the press release for UX!
- 209.
- 210. Thank you! slideshare.net/stephenpa getmentalnotes.com Stephen P Anderson . Russ Unger @stephenanderson @russu www.poetpainter.com www.userglue.com