Beyoncé has launched an activewear label called Ivy Park in collaboration with Topshop. The 200 piece collection includes workout gear as well as casualwear designed so that customers can look good while working out or getting into formation. The collection aims to make customers feel as strong and fierce as Beyoncé and features leggings, bralets, tank tops, sweatshirts and jackets made with breathable and stretchy materials. Beyoncé promotes the line in a video where she and her squad sport the collection's hottest looks and describes how the park is her state of mind and what made her who she is today.

1. Beyoncé’s Ivy Park has arrived, and
is causing a global athleisure stir.
Words by Natalie Jolly and Rachel Langan.
Campaign photographs © Glen Luchford.
Floatlikea
Butterfly
Stinglikea
QueenBey

2. Who Run the World? Queen Bey. And of course, it comes as no surprise how
much the global phenomenon has accomplished in her 34 years. From starting
out as the lead vocalist in Destiny’s Child to establishing a successful solo
career, Beyoncé has won 20 Grammy awards and sold over 100 million records
worldwide, not bad for a mere 34 years of life ay. She is one of the bestselling
music artists of all time, with the recent debut of her 6th album, “Lemonade”
breaking the chart record when each track, (yes, that’s right, each track) reached
the Billboard top 100. As if a singing career wasn’t enough though, Beyoncé
is a songwriter, record producer, dancer and actress… oh and also a mother
to her daughter, Blue Ivy. I’m sure you’d agree that Queen Bey has everyone’s
blessing if she wanted to take a break and put her feet up for a while, but oh no,
just when you thought there wasn’t much else for the superwoman to conquer,
she has recently launched an activewear label in collaboration with Topshop
known as Ivy Park.
If there’s one person who’s going to get you motivated to
get up and shake it, it’s going to be Beyoncé. She makes a
full workout look effortless in some of her most well-known
and cherished music videos such as “Single Ladies” where
she sashays around the set with effortless ease.
But, of course, with full on sass as we expect from the female powerhouse.
Now, there’s the chance for us normal folk to make a bid to become as sassy,
strong and fierce as Ms Carter herself. The answer? Ivy Park. The 200 piece
range isn’t just comprised of workout gear. The high performance styles are
combined with fashionable casualwear meaning Beyoncé is one step ahead,
which comes as no surprise, as she designed the range to ensure you can look
Flawless whilst you get in Formation.

3. The collection is going to guarantee you look nothing less than an unstoppable
Grown Woman with all aspects of sportswear present and correct within the
Ivy Park collection. Leggings, bralets, tank tops, sweatshirts and jackets all
make an appearance and are carefully crafted to ensure every body shape is
catered for. Oh Bey you really do out-do yourself. Designed with breathable,
reflective and high stretch properties, there really is no excuse not to get
Runnin’.
So, what’s the inspiration behind Beyonce’s latest venture? Well, in the
promotional video for the new line: “Where Is Your Park?” Beyoncé and her
squad are seen sporting (pun intended) some of the hottest looks from the
range. Simultaneously, the unstoppable songstress provides the voice over,
describing how the park is her state of mind and made her who she is. Think
slow motion jump rope in the rain, high intensity training, and even a shot
with Blue Ivy in an adorable matching Ivy Park headband. Bey’s curvaceous
figure is shown off from start to finish, with the mega star adorning her
bootyliciously flattering creations. The pieces from the Ivy Park collection
won’t even break the bank either; given that the prices range from as little as
£8.00 to £160.00, you have the perfect excuse to Upgrade U-rself. Now, go
and take after Beyoncé and Run the World! and sting like a Queen Bey.