The digipak analysis discusses design elements used that create continuity with the music video themes of happiness and sadness. The front cover uses a black and white filter and orange color to represent misery and link to the protagonist's life in the music video. Overlapping images on the front cover show the connection between two characters and their contrasting emotions. Inside pages feature nature imagery and lyrics that relate to the video's narrative and folk music genre conventions. The left cover includes sparks to represent the protagonist's happy childhood linked to lights in the artist's videos. The spine uses a tree trunk to represent the strength of nature throughout the products in line with the folk genre.

1. Digipak Analysis

2. Front Cover Black and white filter – suggests a lack of light and
happiness.As if the life has been sucked out of
everything.This creates continuity with my music video
as several black and white shots are featured when
portraying my protagonists life as miserable.
Important information for the audience such as
the name od the artist and album is of a large font
size to make sure the digipak is instantly
recognisable. Use of autumnal orange colour,
signifies death and decay linking to the miserable
attitude of the protagonist in the present.
Overlapping and altered translucency – Shows that
the two characters are connected(same person.)Also
clearly signifies contrast of two characters, happiness
and sadness, linking to the music video. Decided not
to include a picture of the artist as my research
suggested that Ben Howard did not want to be the
centre of attention and wanted the themes and
music to take more importance as he did not feature
on the front covers that I researched

3. Inside Cover Leaves and nature, not only does this create continuity
with my music video but it also links with the conventions
of both the artist; Ben Howard and the genre of
acoustic/folk music.
I decided to feature some poignant and meaningful
lyrics from the song ‘Old Pine’ that I thought had a
connection to the narrative behind my music video. For
example, “careless and young” represents the
protagonist as free and happy when they are a child as
opposed to the miserable protagonist and their
obsession with growing old (“We grow”) in the present
tense parts of the narrative. I also decided that featuring
lyrics in the digipak would link to my artist research in
the sense that Ben Howard seemed to be very focused
on his music and the meaning behind it, therefore
featuring these lyrics again shifts the focus back to the
songs and the music.

4. Left Cover The sparks link again to my artist as in many of his
music videos there is a large focus on light.The
vibrancy of the fire is used to represent the happy side
of the protagonist as a child as it links to the
excitement and endless possibilities of childhood.To
create this image I used a screenshot from my music
video to create continuity and altered the brightness
and contrast to make it appear even brighter and more
exciting.

5. Left and Back CoverI decided to use the tree trunk of my image to create the spine of my
digipak I believe this concept links strongly to the themes throughout my
products as it represents the strength and consistency of nature which is
something that I wanted to show throughout my advanced production. I
believe this concept also links closely with the folk/acoustic genre.
I have included the logo for my artists
record company, a barcode and a QR
code as my research informed me
that these features were needed to
create an authentic digipak.
I included an image of a tree as it
quite clearly links to the title of the
album ‘Old Pine.’ However, I
decided to distort this image slightly
by using a radial blur on Fireworks. I
wanted this effect to represent the
confusion and instability of my
protagonist as opposed to the
consistency and strength of nature.
This stark contrast links to how the
protagonist eventually finds
comfort in the familiarity of nature
and its ability to stay the same.