This Digi-pack promotes Rihanna's album through imagery of the artist appearing lonely and vulnerable while also being a strong, independent woman. The front cover uses a soft pink color suggesting Rihanna's soft interior side, while the back has a sexualized image of her promoting her as an object to be looked at. Song titles and the record label logo also promote both the artist and label.

1. Digi-Pack Analysis
Hayley Boyle

2. This Digi-pack includes the typical
features you would expect to find
i.e. the artist face. Also artwork
of the artist through out, this
complies with the genre pop.
The title of the album is
also included on the
front cover of the Digi-pack
which ids also
stereo-typical of the
genre.
The name of the artist is
also displayed on the
front cover of the Digi-pack,
therefore
promoting the artist but
also making the CD
recognizable to its
audience.
The theme of the Digi-pack I would
say is weakness
And loss which contrasts to the name
of the album “LOUD”
This may be perhaps a
representation of the artist herself
and
Word socialized with her as she is
presented in the media as a strong
Independent female. In contrast to
this CD cover where she appears
To be lonely and vulnerable.
The use of the image in the background
Presents a lot of emotion in the artist face
Perhaps illustrating that the artist is passionate
About the music she is making. Furthermore the
use of the roses
Connote that the songs of the album are going to
be about love and passion
Maybe even a break-up, this may be presented as
the artist (protagonist) is laying on them
presenting perhaps a sense of weakness, perhaps
she has lost something.

3. The back of the Digi-pack
includes a list of the song
titles that are on the CD.
The Digi-pack also has a spine again which has the artists
Name and the name of the CD on. This making it
recognizable
To the target audience, which is teenagers even on a
shelf,
Where the cover may not be visible.
On the back of the Digi-pack
there is a sexualized image of
the artist Rihanna, this again is
commonly found in the pop
genre as it is away of selling and
promoting the artist. Relating to
Mulvey’s theory the male gaze,
that the woman is there to be
looked at.
Furthermore the Digi-pack also includes a barcode.
The record label the artist is also
Signed to or in association with is
Also visible on the CD cover. Promoting
Both the artist and record label.
The use of the provocative image used on the Digi-pack
Perhaps would appeal to men, this is due to the amount of
Skin on show and also the suggestive facial expression on the
Artist.

4. The art on the CD cover of the album in contrast to the artwork on the album is
Quiet a innocent colour, The colour pink connotes femininity and perhaps I think a softness
Feel factor in contrast to the red used on the album cover with I feel represents lust, passion, love and
More importantly fierceness also a sense of hidden danger. However by the use of the colour pink within the CD
Case it could be trying to portray that although the artist portrays a strong independent fierce exterior on the inside
There is a sense of softness and loneliness, perhaps it could be suggested that the artist herself is trying to portray to her
Audience that she is just alike every other female, that behind the mask and her persona that she has been portrayed in
The media she is actually quiet normal and wants to find love she perhaps even feels lonely and vulnerable in the industry she is conversed in.
On the CD there also present
Is the record labels logo, therefore
Also promoting the record label she is signed
To therefore promoting her as a brand or product
Of this institution. Furthermore the record labels
She is signed to suggests that she is a talented
Highly respected artist, therefore promoting her to the
Audience.
The typography used on both the front cover of the
Digi-pack to present the artists name and the title of the album and also the typography
On the CD disk itself, the font used is very minimal and designed in light colour such as
Whites and pale pinks. The use of the white font on the front cover may be in contrast to her dark skin
Present her innocence and purity along with the ideology that the artist herself also has a dark side.

5. The name of the artist is also clearly shown
Again promoting her as a brand.
The poster for the album is mainly based
Around the artist herself. Promoting her to
An audience and also making her more
Recognizable nationally.
The use of the red hair makes the album
Cover striking however the use of the softening
Effects used on the image make it appear
Less harsher. This is comparison with the pale pink
Rose placed on her finger suggests that there may be
A light hearted feel to the music on the CD. Involving the
Theme of love. The facial expression and the positioning of
The artists hand covering her lips and also her facial
expression
Looking sad suggests that this album may be based around
The theme of betrayal, which has made her become weak.
As the
Artist is wearing sunglasses this may suggest that as a
result of the
Betrayal the artist has lost who she is as she has lost part of
her independence
And strength due to this.
On the poster there is also the name of two
Songs that may have perhaps been a hit on radio
Shows or been in the charts, if the audience then
Like these songs it will encourage them to buy the album.

6. The images used of the artist on this Digi-pack present promiscuity this is presented by the
Clearly naked images of the artist with are disguised by objects. The clouds represent that
The artist is laying on a bed.
On the back of
the Digi-pack
there is
Also a list of the
song titles
included
On the CD,
therefore giving
the
Audience a sense
into what sort of
genre of music
the artist
produces in this
instance it is pop
music.
The use of pale colours
Such as the Pinks connote that the
Album is targeting females. Perhaps
The CD is also relating to the problems females
Have with men this I feel is because
Of the use of the blue also present on the
Digi-pack.
Due to the artist have the dark black hair
This could suggest her as being a temptress, this idea
Is furthermore backed-up by the sexual poses occurring
Through the album art work.
The theme of CD suggests that it is sweets this is presented by the art work not
Only on the CD cover but also used on the discs themselves. However I think the idea of the
Sweets in a underlying meaning for the theme of fantasy and desire, it could be suggested that the album relates to the tale of ‘Hansel and
Gretel’ where their desire and temptation leads them into trouble.

7. The use of this poster to present
Katy Perry’s California girls uses a bright colour pallet
Suggesting that there is a upbeat feel to the music
On this CD. Furthermore the poster also looks as if it has been taken
A beach creating the idea that the album ahs a sense of fun to it
As the audience may be able to relate it to their childhoods at the
beach.
It could be suggested that due to this idea it could also be suggesting
That the album has a sense of innocence about it, in contrast to the
Provocative sexualized pose of the artist.
The use of the polarize effect on the poster
Gives the album a 90’s feel this could perhaps
Be Katy Perry trying to expand her audience
To a older generation.
The use of the provocative pose and also the
Outfit which reveals a lot of skin this also may give the
Impression that she is targeting a male audience as they
Would find her attractive.
The typography used also gives the idea that
The CD is going to be unique and also fun and light hearted
As it is quiet a childish font. Furthermore the colours used also
Present the CD as being presented to both a male and female
Audience and there is a colour pallet of pink and blue. Interestingly
The blue/purple font is used solely on the word “Girls” only which
I think may be relating to the idea of voyeurism that women are
objects to be
Viewed by men, almost suggesting that women are owned by men.

8. The style of the discs on the Digi-pack appear to be of
A similar style to an old vinyl. Suggesting that Beyonce is promoting
Her CD to a mass audience of all ages.
Furthermore interestingly on the back page of the Digi-pack
There are also small images of Beyoncé's other work, therefore
Promoting her as an artist. Also present on the CD cover is the
Logo of the record label she is associated with promoting the label as well.
As similar to most artist and album art work
In the pop industry the poses are extremely
Sexualized and provocative.

9. The front cover of the Digi-pack is in a toned down black and white, this could be a
Suggestion that Beyonce is making a statement that not everything appears to be as
It is, this could perhaps be a reference to her own life and marriage to Jay-Z.
Similarly the artists name is presented on the CD cover
Boldly however the artist herself is blocking part of it
Suggesting that Beyonce has become so big she no longer
Needs to be recognized by her name, but she is an idyllic
Figure and a brand on own.
The use of the terminology “I AM SASHA FIERCE”
Is in reference to Beyoncé's alter ego. This could be
A suggestion that due to Beyonce becoming such a
Huge public figure she is trying to re-invent and
Brand herself in a new way, and the only way she can do that is
By creating a alter ego.
The use of the dramatic make-up presents Beyonce or her
Alter ego “Sasha Fierce” and being a strong feisty
independent woman.

10. This poster for Beyoncé's new CD release
Conveys her two personalities herself and her darker side, her alter ego
Sasha Fierce.
However yet it still establishes the artist name
Establishing her as a brand. The colours used in the
Poster contrast each other the use of the lighter colours
Such as the pink suggests femininity whereas the use of the
Dark colours and the shadowing light conveys her as dangerous
Mysterious, however it could be suggested that she is trying
To present herself as being equal to men, as the image has no
Feminine traits.

11. This Digi-pack perfectly represents Jay-z and his genre of music as it represents
Street art and the grime lifestyle. The use of the colour blue on both the album art
Work and the disc suggests the sense of masculinity.
The back of the Digi-pack also
includes
A barcode again this is a necessity
when
Producing a cover.
By using the drawn on speakers it
Implies that the genre of music is
going to be fast,
Upbeat and loud. Conforming to its
genre stereo-type.
Furthermore on the CD cover it also has the record
Companies logo, therefore promoting the record label also
And presenting the artist as a subversion of the record label.

12. This poster displays some of the song titles that are on the CD
disk,
Therefore his audience will be able to recognize the songs they
like
Encouraging them to purchase the CD.
The images/pic-art used in the poster
Is very messy and hard to make out what all the
Images are, suggesting that the music on the disk
is going to be fast
Perhaps a like out of the ordinary, suggesting that
it is something
New and fresh that his audience haven’t heard
yet, influencing
Them to buy the CD. The colours used again are
very masculine
Therefore the CD I would say is mainly targeted at
males. In addition
To this the audience may also want to buy it due
to the collaboration ,
Which is another selling point.
It also shows that it has been previewed on MTV
Which is a highly respected TV channel therefore meaning
That more people are likely to invest in the CD because of this.

13. The colours used i.e. the black and whites suggest that these men want a mysterious
Element to their music or the CD, encouraging the audience to buy it in order to experience what is on the disk.
The setting of the images taken look to be a deserted desert this could suggest that the music
Is based around the theme of loss. Or even perhaps loosing yourself and growing up. This is
Also made evident by the initial idea that they are all wearing blacked out glasses which can be
A connotation of death or loss even mourning.
The disk has been created to look like a 7inch vinyl this gives the album a more
Authentic feel. Again following up from this ideology of death and loss this is also
Suggested through the use of the red typography which connotes blood adding to this
Idea of death.

14. The poster for the bands album
Goes against the pop conventions of displaying
The artist face. Only identifying them by the bands
name and the name of the album.
Again the use of the black and white theme
Fits in with the CD.
The girl in the poster due to her being half dressed
Suggests a sense of naivety which is also made evident
Through one of their songs on the Cd ‘When you were young’,
Which again explores the sense of teenage ignorance.
Present on the poster is their signed record labels
Logo, therefore promoting them as well and the band
Themselves.