The document discusses various elements of a music video production for an artist named Carl Carlton, including the artist design, costumes, props, lighting, camera shots, and font/text design. The artist was prominently featured on the digipak to make him recognizable. Costumes for Carl emphasized his funky, groovy style. Props focused on rollerblading/skating to match the carefree summer vibe. Lighting and colors were given a retro, low-key look to evoke the 1980s era of the song. A variety of camera shots were used, including close-ups of Carl and shots of graffiti to convey his urban/funky image. Font and text colors on the dig

1. Evaluation Question 2: How
effective is the combination of your
main product and ancillary texts?
Kayan Patel

2. Artist
We decided to make our artist the
centre of attention on the digi-pack
making him more recognisable and
allowing the target audience to
acknowledge his style and
individuality from other artists. The
colours on our digi pack was very
consistent with the colours that our
main character ‘Carl Carlton’ (Alex
Jones) is wearing. Also our website
was also the same colours to keep
the consistency going throughout our
production.

3. Costumes
Immediately after picking the
type of song and type of music
video we wanted to create we
knew exactly how to dress our
main character Carl Carlton (Alex
Jones). We decided to dress Carl
Carlton in a bright and funky shirt
to empathises on the groovy beat.
We added on the hoody to make
our character be more urban yet
funky making him different from
others.

4. Props
As we collectively decided to
make the music video about
rollerblading, skating and
young love we made the main
focus of rollerblading and
skating. Rollerblading and
skating represents the carefree,
relaxing, summertime vibe with
the cool breeze brushing
against your face. This
complimented the type of song
and its genre.

5. Colour Effects & Lighting
After editing our music video, we decided to
make the colour of our film more retro as the
song was from the 80’s and we wanted it to be
recognisable and different from other music
videos. Therefore, we decided to give it on low
key lighting to give it that foggy/retrospective
look to give it that 80’s look.
However, the lighting created a binary
opposition since the weather and lighting of our
music video is rather dull compared to what it
should be which is bright. It creates a binary
opposition because the music video is based on
young love and a carefree life giving it a summer
vibe, therefore, it should be bright and vibrant.
However, we made it more retrospective, thus
lowering the brightness and also the weather at
times seems rather dull and cloudy.

6. Camera Shots & Images Used
We used a range of close up on our
character to emphasises who he is
and make him recognisable to our
target audience.
The graffiti in the background shows
the urban atmosphere and makes
Carl Carlton (Alex Jones) more
recognisable as an urban/funky
artist, as graffiti is a way people
express how they feel, therefore, it
links with out main character as he is
singing about how he feels about
this women who is a ‘bad mama
jama’.

7. Font & Texts
Our Font on our digi pack and website
are consistent.
On the digi pack we decided to make the
letters in capitals, this stresses the
importance of our artists Carl Carlton
and also makes it more recognisable
towards our target audience.
We made the colours different on the
font as we made sure it compliments the
background colour and is see able for
the target audience. Also the different
colours connotes the funky theme.