Believe is Justin Bieber's third studio album. It was released on June 15, 2012 through Island Records. The album reached number one on the Billboard 200 chart and UK Albums chart. It sold over 521,000 copies in its first week and has since been certified platinum by the RIAA and gold in the UK. The album cover features a headshot of Justin Bieber, with his name and the album title prominently displayed, to clearly identify the artist and release for fans.

1. JUSTIN BIEBER - BELIEVE

2.  Believe is the third studio album by Justin
Bieber
 It was released on 15th June 2012 by Island
Records
 It reached number one on the Billboard hot
200, and number one in the UK albums chart
 It sold 521,000 copies in the first week
 Certified platinum by Recording Industry
Associations of America (RIAA)
 Certified gold in the UK

3. Justin Bieber‟s
face the main
focus point for
the cover. This
is important as
it shows who
the artist is and
customers can
recognise him.
The name of
the album is
clearly
displayed in big
writing and is in
different
colour, so it can
stand out and
be in contrast
to the colours.
Composition-
His name is at
the top of the
cover so
customers know
his name. His
face is in the
centre of the
cover, because
he is important
as he is the
artist and the
main focus
point.
Justin Bieber is a
young artist and
is very good
looking, so this
suggest that his
target audience
is mainly
teenagers and
especially
girls, who are
attracted by his
looks, so his face
is important for
the cover
The colour theme is gold
and black, which gives it
a „cool‟ look

4. Justin Bieber‟s name is
on the spine, so you can
recognise who‟s
album, for example if it
is on a shelf you can
easily find it by seeing
his name
The album name is
clearly displayed, so
customers know what to
look for.
Logos of the record
labels which have
helped distribute
and sell his album

5. On the back, there is
another picture of
Justin Bieber, which
shows his importance
in the album. Also he
is wearing very
“cool” clothes which
are currently in
fashion. It is
important he is
fashionable as his
fans will look to him
for inspiration.
Here again we
can see the
title of the
album clearly
displayed. Also
this is giving a
message to
the fans about
the
album, that if
you
„believe‟, you
can achieve
what you
want, like he
did and
became a pop
star.
Here is a barcode for
when the shops can
scan them during
purchase
Here are the logos of
the record labels which
helped promote his
album and that he is
signed for
The back still keeps
the same colour
theme, with the
bright gold and black
contrasts.
A track listing to show
what songs are in the
album, some of the
songs may have
already been
released, so this is
another reason why it
will encourage buyers
to purchase the album
Here are
websites of
Justin Bieber
and his
record label

6.  From this task I have learnt many things
about a digipak for my genre. It has given me
many ideas to consider for my own digipak
which I will create. I understand the
importance of the connotations and
compositions, which show the conventions of
the genre I am doing and my target
audience.