Analysis of Beyonce's album promotion poster
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This document discusses conventions for pop/R&B album posters and provides an analysis of Beyonce's "I Am Sasha Fierce" album poster as an example. The key conventions listed are including the main image, artist name, album title, release date, and record label logo. Beyonce's poster stands out through its use of two juxtaposed black and white images of her presenting different personas. It follows conventions such as emphasizing her name over the album title to leverage her fame and attract attention.
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This document discusses the design process for a promotional poster for a new artist's album. The initial photo was selected to highlight the artist's sophisticated style. A red bar was added to draw the eye and make space for other elements. The iconic logo was positioned in the middle to identify the artist. Finally, additional photos, text, and ratings were included to provide more information and make the poster appealing to its target audience.
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The document analyzes several album posters, including those for Rihanna's "Loud" album, Eminem's "Recovery" album, and 5 Seconds of Summer. Key details analyzed across the posters include prominent placement of the artist and album names, inclusion of the release date and tracklist, use of imagery relating to the artist or album concept, and fonts and colors that promote recognition and match the artist's branding or musical style. Common conventions like these help attract audiences and promote album sales.
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2. For Justin Bieber's album, the front cover depicts him thoughtfully looking into the distance to imply the album's inspirational themes. Inside photos use dramatic lighting and smoke effects fitting for the pop genre.
3. Rihanna's album front cover shows her looking moodily to subvert female pop star stereotypes. Inside photos portray her rebellious persona through smoking and masculine styling against a black and white theme.
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The document discusses conventions for magazine advertisements of music albums. It notes that artist and album names are prominently displayed in bold fonts to draw attention. Songs from the album are often mentioned to attract listeners familiar with popular tracks. Smaller artists sometimes feature positive reviews from critics. Advertisements normally include the record label and release date to generate interest. Bright colors and distinctive fonts are used to make the ads visually appealing and encourage purchases. Social media links help promote the artist's brand to younger audiences online. These proven techniques will inform the design of the respondent's own music packaging and digital advertisements.
Andrew Goodwin Music Video Theory
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
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The album cover features David Bowie with a lightning bolt across his face and red hair, representing his unique and unusual musical style from the 1970s-1980s. The iconic makeup and look would make the album stand out and be memorable, encouraging people to buy it. The artist name is in the top right for visibility when browsing albums, while the album title is at the bottom in capital letters and colors matching the style. The cover follows a rule of thirds design that splits the space into top, middle, and bottom sections for the artist, image, and title respectively, making each element easy to identify. The simplistic yet flashy design aims to leave an impression on the listener and make the album memorable.
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Evaluation question 1
The document discusses conventions in music videos and how to challenge them. It describes developing the narrative of a music video to be less obvious and including bolder colors in the album design. It also challenges conventions by featuring a female artist who defies beauty standards and does not sexualize herself. The narrative does not specify the gender of the artist's love interest, allowing for open interpretation.
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Digipak eval q1
The document discusses the design of a album cover for the artist Connor James. It emphasizes using a simple yet eye-catching design that features the artist's name in big bold orange writing on a plain background to draw attention. While most similar artists include more details on the front cover, this cover subverts conventions by focusing only on the artist name and album title to create a minimalist "movie poster" style look.
Evaluation Question 3
The document discusses feedback received on drafts of a music video, digipak, and magazine advertisement created to promote a hip hop artist. Feedback on the music video indicated that the lip syncing needed improvement and the storyline was unclear. Subsequent drafts added more shots to better convey the relationship between the artist's two personas. Feedback on the digipak and magazine ad helped select fonts, layouts, and designs that aligned with hip hop aesthetics and themes explored across the media pieces about the artist's internal conflict.
Ed sheeran
The document analyzes the album advert for Ed Sheeran's 2011 album '+'. The advert prominently features the color orange, which connects to Sheeran's ginger hair and creates a memorable, happy brand. Sheeran is pictured smiling, reflecting the style of his music despite some darker lyrics. The vintage, sepia photo feel and typewriter font match Sheeran's honest, simple songwriting style. The advert prioritizes selling Sheeran's brand over just the album by prominently featuring a large photo of him.
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Beyoncé is a well-known pop and R&B singer. The album cover features a black and white photo of Beyoncé making direct eye contact with the audience, intended to create a connection. Her revealing outfit is meant to appeal to male audiences. The CDs are designed to look like vinyl records, giving the album a unique selling point. The album layout follows the rule of three, splitting the space into sections for the title, photo, and artist name to clearly convey the information. The bold black and white photography creates a gritty and powerful image of Beyoncé, representing her independence admired by fans.
Beyonce Digipack
Beyonce is a well-known American singer, songwriter, and actress. She rose to fame as a member of Destiny's Child before embarking on a successful solo career. Some of her most popular albums include Dangerously in Love, I Am... Sasha Fierce, and B'Day. Beyonce is known for her iconic status in the music industry and has won numerous awards, including Grammys, for her work.
Ancillary Rough Draft- Olivia
The poster will promote an artist's new album using similar colors and style as the music video and album to make the work recognizable. It will include tour dates to promote the album and social media links to look realistic. A blurred photo of the anonymous artist will also appear to maintain the brand of being unknown to the audience.
Ancillary Task - Lauren
The document analyzes how artists use album covers and posters to appeal to audiences and promote their music careers through consistent branding elements. It studies several artists, such as Ed Sheeran, Nicki Minaj, Paloma Faith, Rita Ora, and Miley Cyrus, comparing similarities in how they use color schemes, imagery of the artist, and references to album names and tours to link the visuals. The conclusion states that keeping branding elements consistent across albums and posters helps audiences recognize the artist's synergy and further promotes both the music and concerts.
Research into beyoncé 1
The document summarizes information about Beyoncé's albums from her time in Destiny's Child through her most recent solo work. It provides details on the release dates, singles, musical styles, and layout/photography of the album covers. Across her career, Beyoncé positioned herself as the central focus of her albums through techniques like placing her name or image in the center and using lighting/photography that emphasizes her importance and power. Later albums needed less promotion of her name as she became more globally recognized.
Example Presentation
The document provides an analysis of several album covers, summarizing key elements and intended meanings. For the first album cover, it notes the simple design is meant to portray the band as laid-back. Elements like the artist's facial expression and background frame suggest a sad or isolated feeling. The second cover features bright colors and multiple images of the artist in different poses, intended to show an entertaining and fun-loving personality reaching different audiences. Production details are kept in small print while important information like track lists are prominently displayed, following standard conventions.
Example CD Cover Presentation
The document analyzes several CD covers for albums by the same artist. The covers use consistent design elements like font and colors to brand the artist. They feature photos of the artist posing casually in outfits tied to the album's genre. The covers also use bright colors, images and fonts that would appeal to the target audience of teenagers and young adults. Overall the covers are designed to stand out visually and connect each album to the artist's informal style and fun-loving personality.
3 digipak research
This album by Beyonce contains both a CD of songs and a DVD of music videos. It breaks conventions by including the DVD and having a basic black design with just Beyonce's name on the cover. This minimalist design could be because Beyonce released the album without promotion, allowing her creative freedom. The interior photos focus on her body rather than face, again departing from conventions. Overall the design reflects Beyonce's power and independence as an artist.
Example Presentation
The document analyzes and compares the front and back covers of three different albums. Some key points:
1) The covers use consistent fonts, colors and graphic styles to create a recognizable visual identity for the artist across albums.
2) Imagery and designs on the covers represent the artist's personality, musical style and target demographics.
3) Conventions like track listings and production details are included while following the unique graphic style of each cover.
Album cover analysis
The document provides background information on three albums: Kanye West's "Graduation", Eminem's "Recovery", and Nas' "Life Is Good". It analyzes and compares elements of each album's cover artwork, including images, logos, and production details. It also discusses how the covers relate to the artist's brand and target audience. Advertisements for the albums in print magazines are presented and similarly analyzed for design choices and messaging.
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Music video analysis of leave your lover
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Sam Smith Star Construction
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The history of R&B
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- 1. Aminatta Sylva 13H Codes and conventions of album promotion Pop/R&B album posters often follow the following conventions, in order to reach the fan base and indicate the genre to the audience. This research will be essential when it comes to planning and creating my own album poster for the promotion of the single. Main codes and conventions of Pop/R&B album posters are; Main image Artist name Album title Release date of the album Record label logo Reviews from other media industries Previous successes e.g latest singles released Beyonce’s I Am Sasha Fierce album poster This album poster follows the codes and conventions stated above. The poster stands out to use with the main images that juxtapose each other; one is Beyonce- presented in a innocent way through the natural makeup and accessories. For example Beyonce can be seen with a rosary bead bracelet on her hand. In juxtaposition, Sasha Fierce on the right (Beyonce’s dark alter ego) in the same pose and shot type as the image on the left. Sasha is seen with heavy eye catching makeup and wearing a glamorous dress. Both images are in black and white, this adds a sense of antiquity to the album poster. The theory of voyeurism can be applied to both images as is in a close up for us to enjoy looking at. The split/divide of the two images, gives us two different sides of Beyonce that we chose to like. This adds a sense of fun and danger to Beyonce’s star construction, making it appealing for the audience and fans. The album poster also has the artists name in a big bold font (bigger than the album title), this suggests to us that the artist’s name is more important than the album title as Beyonce is known by millions of people all of the world- so her name would catch our attention quicker than an album title. It also follows Goodwin’s theory of the record label demanding for the artist to be in close ups and in focus during music videos and album photo-shoots.