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![How to enable Demographics
insert the bold green line into your existing tracking
code between the 'create' and 'send' commands
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXX-XX', 'example.com');
ga('require', 'displayfeatures');
ga('send', 'pageview');
</script>](https://image.slidesharecdn.com/analytics-peresentation-150721103418-lva1-app6891/85/Google-Analytics-33-320.jpg)
Uploaded byShayan Shalileh
Google Analytics
This document provides an overview of Google Analytics and how it can be used to understand website traffic and visitor behavior. It discusses tracking key metrics like sessions, users, pageviews, bounce rate, and goals. It also explains how to segment data and analyze acquisition sources, site content, and multi-channel funnels. The document emphasizes that analytics is most useful when the data is acted on to continually improve the user experience and drive conversions.
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Google Analytics
- 1. Google Analytics Key toyour Success
- 2. What we Learn •Why Analytics • Who are the people who visit your website? • what brought visitor to your website? • what they do once they got on the website? • did they do what you wanted them to do?
- 3. Challenges with data •Too much of it • Don’t trust it • Don't’ know what to do with it
- 4. • How dopeople find me online? • Who are they? • Where do they come from? • Do they like me? • Are they a valuable customer? • How do I stack up against the competition? • How can I plan for the future? Data can answer…
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- 6. Web Analytics:Definition • Analysisof qualitative and quantitative data from your website • Drive continual improvement of the online experience that your customers and potential customer have • Converts your Traffic to Sales
- 7. Web Analytics:Definition • Analysisof qualitative and quantitative data from your website • Drive continual improvement of the online experience tat your customers and potential customer have • Converts your Traffic to Sales DATA ACTION RESULT
- 8. Why you needAnalytics Web Analytics is the foundation for running a successful startup. with out it, you are flying blind.
- 9. Executives can learn: • Which marketing initiatives are most effective • Which customer and customer segments are most valuable Marketers can learn: • Where users come from and what do they do on the site • How can the website convert more users into customers • Which keywords resonate with prospects and lead to conversions • Which online ad or creative is the most effective Content Creators can learn: • Where people leave the site • Which pages retain users the longest Who can use Analytics?
- 10. Why Google Analytics •Free to use • Easy to setup • Easy to read reports • Real-time reports • Custom reports
- 11. Limits of GoogleAnalytics GA is not perfect: there are some errors. But while the numbers aren’t exact, the data is still very useful.
- 12. Analysis not a Counter Analyticsis about identifying trends, not about getting hung up on précis numbers.
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- 14. Think of agoal as specific and measurable actions that you want your visitors to complete before they leave your website • Visitors downloading a document • Visitors completing a contact form • Visitors completing a purchase • Visitors who spend more than 5 min • “Negative goals”: #of zero search results
- 15. How to setupa GOAL
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- 17. Upgrade your GoogleAnalytics to Universal (Analytics.js)
- 18.
- 21. Who are thepeople who visit my website? Audience
- 22. Audience Overview: StandardReports
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- 27. Standard Reports: Avg.Session Duration
- 28. What is aBounce?
- 29. What is nota Bounce?
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- 31. Standard Reports: %New Sessions
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- 33. How to enableDemographics insert the bold green line into your existing tracking code between the 'create' and 'send' commands <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXXXX-XX', 'example.com'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script>
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- 37. Geo: Language andLocation
- 38. Geo: Language andLocation
- 39. Behaviors: New vsReturning
- 40. Behaviors: New vsReturning
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- 47. Segments Filter any reportsto show only a specific segment of traffic
- 48. Segments Audience Overview filtersby Segments
- 49. What brought visitors toyour site? Acquisition
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- 51. Custom Channels Online Banner/ Display PPC / CPC Offline News Coverage SMS marketing
- 52. How to Createa Custom Channel
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- 61. What they doonce they got on the website? Behavior
- 62. Site Content All Pages LandingPages Exit Pages Site Speed Site Search
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- 64. Site Search Remember: Everytime a visitor enter a keyword, he’s telling you exactly what he wantsto find on your website.
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- 67. Better results andmore services in In-page Analytics with adding this code to your tracking code Add the tag to your tracking code, after you create a tracking object, as illustrated by the red text in the example below: ga('create', 'UA-XXXX-X'); ga('require', 'linkid', 'linkid.js'); ga('send', 'pageview');
- 68. In-page Analytics Even betterwith google chrome extension https://chrome.google.com/webstore/detail/page-analytics-by- google/fnbdnhhicmebfgdgglcdacdapkcihcoh
- 69. Did they dowhat you wanted them to do? Conversions
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- 78. Multi-Channel: Assisted Conversions Assisted/ Last Click or Direct Conversions =0 this channel functioned primarily as final conversion =1 equally assist and final > 1 the greater the value, the greater the assist role
- 79.
- 81. Annotation Write your comments onevery change or update
- 82.
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- 84. Compare days ofthe week
- 85. Compare Hours ofthe Day
- 86. Compare Metrics tosite Average
- 87.
- 88. A/B Testing withExperiments Report example
- 89. Knowledge without action ismeaningless Brian Clifton
- 90. Creating a DataDriven Culture • Give access to data • A/B test whenever possible • Measure all function of the business • Reward employees who use data to advance your business
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