The document provides an overview of new features in Google Analytics, highlighting actionable insights, expanded mobile reporting, and advanced table filters. Key improvements include the ability to track up to 20 engagement goals, enhanced mobile tracking for various devices and applications, and the introduction of intelligent alerts. Additionally, it emphasizes the importance of understanding user interactions and defining goals to maximize strategic advantages for businesses.

1. Powerful. Flexible. Intelligent An Overview of Google Analytics’ New Features Shyam Govardhan Customer Solutions Engineer Australia & New Zealand

2. Actionable Insights and Metrics Trinity Strategy

3. Actionable Insights and Metrics “ Actionable Insights are essentially to-do items based on a rigorous analysis of your data, items that are hyper focused on driving value to the bottom line and a strategic advantage to your business”. Avinash Kaushik (http://www.kaushik.net/avinash)

4. Trinity Strategy (Avinash Kaushik) Clickstream ClickDensity Analysis Segmentation Key Metrics Research A/B Testing Customer Satisfaction Heuristic Evaluations Voice of Customer Orders / Leads Revenue: How, Why Conversion Rates Nuances of Outcome Problem Resolution

6. Agenda 1 2 4 Powerful Engagement goals … and more of them! Expanded Mobile Reporting Advanced Table Filters Intelligent Analytics Intelligence Custom Alerts Flexible Multiple Custom Variables Sharing Segments and Custom Reports Resources Q & A 5 3

7. Powerful Engagement goals … and more of them! Expanded Mobile Reporting Advanced Table Filters

8. Engagement Goals … and more of them

9. Expanded Number of Goals to 20 4  20

10. Engagement Goals Before: Could only track pageview goals – goals that relied on a visitor landing on a specific page Today: Track non-pageview goals

11. Setting up: URL Destination goals

12. Setting up: Time on Site goals

13. Setting Up: Pages/Visit goals

14. Recommendations Group together similar conversion types into their own goal sets Transactional Goals  Goal Set 1 Engagement Goals  Goal Set 2 Keep in mind increases in reported conversion rates Define goals that make sense for your site and objectives

15. Expanded Mobile Reporting

16. Value Proposition More and more people worldwide are accessing the web with their mobile phones . In 2009, 50% of all new internet connections will come from mobile phones. As more people access the internet from their mobile devices, it is important to be able to track user activity through this platform to learn, optimize, and drive results . This data is now available with expanded mobile reporting features in Google Analytics .

17. Track Your Mobile Presence - Before HTML iPhone Android

18. Track Your Mobile Presence – Now [ link ] HTML & Applications WAP iPhone Windows Mobile Android Blackberry Pearl & Curve

19. Better High-End Device Reporting

20. Track Activity to Mobile Websites [ link ] Mobile Websites Server-side tracking Track all web-enabled devices (not just JS & cookie capable) Four languages supported: PHP, Perl, JSP, ASP Works just like Analytics on desktop web pages [Ad] Car Sale – Low car prices – cars.com – Call: 800-123-2431

21. Tracking Mobile Applications SDK available for Android, iPhone, and iPod Touch applications http://www.flickr.com/photos/ronin691/2896622279/ http://www.flickr.com/photos/pietel/1945669725/

22. Tracking Mobile Apps Tracks two basic types of user interactions: Pageviews Used to calculate visits, session length, bounce rate Up to you to decide when to trigger pageviews (min. 1 pageview) and on naming convention that will show up in Content reports Events Detailed reporting around on-page events Refer to Event Tracking docs [ link ]

23. Advanced Table Filters

24. Advanced Table Filters Ordering by Average Value Not statistically significant

25. Filter By Visible Dimensions and Metrics Chain together multiple conditions (AND rule)

26. Setting the Filter Rules

27. View Filtered Results

28. Intelligent Analytics Intelligence Custom Alerts

29. Analytics Intelligence

30. Donald Rumsfeld on Unknown Unknowns http://www.youtube.com/watch?v=_RpSv3HjpEw

31. Analytics Intelligence

32. Daily Intelligence Alerts

33. Weekly Intelligence Alerts

34. Monthly Intelligence Alerts

35. Adjust Sensitivity and Create Segments Manage the sensitivity of the changes

36. Custom Alerts

37. Create Custom Alerts

38. Create and Save the Alert

39. Dimensions and Metrics

40. Flexible Multiple Custom Variables Sharing Segments and Custom Reports

41. Multiple Custom Variables

42. Better Insights with Custom Variables Visited Flights Section Visited Hotels Section Visited Bali Sub-Section Registered Member Premium Subscriber Newsletter Subscriber Placed item in cart Added friend to network Logged out of account

43. The Code _setCustomVar(index, name, value, opt_scope)

44. Sharing Segments and Custom Reports

45. Share Custom Segments

46. Share the Link

47. Preview, Customise, and Save

48. Sharing Completed

49. Share Custom Reports

50. Recap

51. Google Analytics New Features 1 2 Powerful Engagement goals … and more of them! Expanded Mobile Reporting Flexible Multiple Custom Variables Sharing Segments and Custom Reports Intelligent Analytics Intelligence Custom Alerts 3

52. Recommended Books Avinash Kaushik – Web Analytics: An Hour a Day; Web Analytics 2.0 Brian Clifton’s – Advanced Web Metrics with Google Analytics Justin Cutroni – Google Analytics (e-book)

53. Trinity Strategy (Avinash Kaushik) Clickstream ClickDensity Analysis Segmentation Key Metrics Research A/B Testing Customer Satisfaction Heuristic Evaluations Voice of Customer Orders / Leads Revenue: How, Why Conversion Rates Nuances of Outcome Problem Resolution

54. Thank You