Do you know how many people visit your website daily? Or what they do once they get there? Web marketers need the answers to these questions, but getting them isn’t always easy.
With all the data available on the web, understanding which information is relevant for your business and how you can use it to optimize your web presence can be a difficult task. Leveraging web analytics data is essential for the ROI of any website, but many organizations just don’t know where to start.
This webinar covers:
• Why web analytics are so important
• The main metrics you need to be measuring
• How to use analytics to optimize your web presence
"Don't get lost in the interesting." Learn how to decipher and understand what your Google Analytics dashboard is trying to tell you and how to utilize all the other wonderful tools Google Analytics offers digital marketers in this presentation by Mike Weisert, a Strategist at One North Interactive.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1tgXqSe.
Learn how to measure success for Blogging Your Brand. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives.
Prior Version of slides from the internet marketing/seo training days delivered by MBL Solutions for Business & Enterprise North East. NOT for use for attendees after Oct 2010.
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
How Parse.ly Overlay helps you engage loyal readersParse.ly
When reporters and editors see analytics in context, it's that much easier to engage a loyal audience. Learn how Parse.ly Overlay helps contextualize analytics.
"Don't get lost in the interesting." Learn how to decipher and understand what your Google Analytics dashboard is trying to tell you and how to utilize all the other wonderful tools Google Analytics offers digital marketers in this presentation by Mike Weisert, a Strategist at One North Interactive.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1tgXqSe.
Learn how to measure success for Blogging Your Brand. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives.
Prior Version of slides from the internet marketing/seo training days delivered by MBL Solutions for Business & Enterprise North East. NOT for use for attendees after Oct 2010.
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
How Parse.ly Overlay helps you engage loyal readersParse.ly
When reporters and editors see analytics in context, it's that much easier to engage a loyal audience. Learn how Parse.ly Overlay helps contextualize analytics.
Understanding your Audience Through NumbersTom Freestone
Google Analytics can be used to deliver many useful statistics. In our flipped presentation, we will provide instructional materials to help you setup Google Analytics, create custom dimensions and discuss how to use and interpret metrics to gain insight into your applications. We will be demonstrating how we use Google Analytics through uPortal and CAS as case studies, giving you an inside perspective on how we monitor our user traffic and how it leads us to make decisions and changes.
Getting the right SEO consultant can be challenging when the busy small business owner is not savvy in digital marketing. Here are some practical things to look out for and questions to ask when choosing the right SEO consultant.
Power-Up Your PPC - Get Started With Audiences - BrightonSEO April 2017 - Ari...Arianne Donoghue
While keywords are still hugely important for Paid Search, audiences have become increasingly valuable as a way to target the "right" users. But if you've relied on keywords in the past, where do you start? How do you begin to identify and build out audience profiles and apply those to your campaigns? In this actionable session you’ll find out how to start identifying these audiences and how to apply them in your campaigns across Paid Search.
10 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 2011Jimmy Smith
This is a presentation I made at FamilySearch RootsTech conference February 2011. It is now 9 years later yet the content is just as true, relevant, and insightful.
5 Instantly Actionable Insights from Google AnalyticsSiteVisibility
Our very own Kelvin Newman's presentation at Internet World 2012 in the email and Analytics Theatre. He talks about five ways you can gain strategic insights from Google.
Tracking the ROI from your social media platforms | ABTA 2019Adido
In 2019 Adido were headline sponsors for ABTA's Advanced Social Media Trends in Travel event with members of the team delivering several talks during the course of the day.
Our CEO, Andy Headington, led the penultimate seminar of the day with insights into tracking the ROI from your social media platforms
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionStukent Inc.
Zach Olsen, the digital analytics manager for Columbia Sportswear, shares his knowledge of analytics on this Stukent Expert Session. Learn which metrics should be tracked, and which tools you should use to help you better analyze your online marketing efforts.
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
The How and Why of Content Marketing MetricsVolacci
Content marketing is all the buzz in the digital marketing sphere and understanding the impact of the content produced for your site is critical. This slideshow covers key metrics to consider when analyzing your content marketing data.
RezStream Webinar: 5 tell-tale signs on why you need a new websiteRezStream
Thinking of investing in a new website or a redesign? See if it's the right time with our 5 tell-tale signs on why you need a new website. Learn more about the mobile-first approach, SEO-friendly sites, and conversions.
The number of possible Web Metrics is large and increasing. Multiply by the number of Dimensions, and there is nearly an infinite number of things an analyst can look at. Get your basics down in Web Analytics 101 – Web Metrics.
Understanding your Audience Through NumbersTom Freestone
Google Analytics can be used to deliver many useful statistics. In our flipped presentation, we will provide instructional materials to help you setup Google Analytics, create custom dimensions and discuss how to use and interpret metrics to gain insight into your applications. We will be demonstrating how we use Google Analytics through uPortal and CAS as case studies, giving you an inside perspective on how we monitor our user traffic and how it leads us to make decisions and changes.
Getting the right SEO consultant can be challenging when the busy small business owner is not savvy in digital marketing. Here are some practical things to look out for and questions to ask when choosing the right SEO consultant.
Power-Up Your PPC - Get Started With Audiences - BrightonSEO April 2017 - Ari...Arianne Donoghue
While keywords are still hugely important for Paid Search, audiences have become increasingly valuable as a way to target the "right" users. But if you've relied on keywords in the past, where do you start? How do you begin to identify and build out audience profiles and apply those to your campaigns? In this actionable session you’ll find out how to start identifying these audiences and how to apply them in your campaigns across Paid Search.
10 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 2011Jimmy Smith
This is a presentation I made at FamilySearch RootsTech conference February 2011. It is now 9 years later yet the content is just as true, relevant, and insightful.
5 Instantly Actionable Insights from Google AnalyticsSiteVisibility
Our very own Kelvin Newman's presentation at Internet World 2012 in the email and Analytics Theatre. He talks about five ways you can gain strategic insights from Google.
Tracking the ROI from your social media platforms | ABTA 2019Adido
In 2019 Adido were headline sponsors for ABTA's Advanced Social Media Trends in Travel event with members of the team delivering several talks during the course of the day.
Our CEO, Andy Headington, led the penultimate seminar of the day with insights into tracking the ROI from your social media platforms
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionStukent Inc.
Zach Olsen, the digital analytics manager for Columbia Sportswear, shares his knowledge of analytics on this Stukent Expert Session. Learn which metrics should be tracked, and which tools you should use to help you better analyze your online marketing efforts.
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
The How and Why of Content Marketing MetricsVolacci
Content marketing is all the buzz in the digital marketing sphere and understanding the impact of the content produced for your site is critical. This slideshow covers key metrics to consider when analyzing your content marketing data.
RezStream Webinar: 5 tell-tale signs on why you need a new websiteRezStream
Thinking of investing in a new website or a redesign? See if it's the right time with our 5 tell-tale signs on why you need a new website. Learn more about the mobile-first approach, SEO-friendly sites, and conversions.
The number of possible Web Metrics is large and increasing. Multiply by the number of Dimensions, and there is nearly an infinite number of things an analyst can look at. Get your basics down in Web Analytics 101 – Web Metrics.
Web Analytics 101 - Ned Poulter @MMUBS #dsmmcmNed Poulter
As a proud member of the MMUBS alumni I was invited back to speak to the next generation of budding digital marketers to speak about web analytics.
Like most of my talks, I tried to keep things informative and actionable, whilst also communicating some of the reasons why web analytics is so fundamental in the modern marketing environment, and for business decision making as a whole.
As these students are coming up to finalising their degree I shared some top tips for things I would learn in their position (from someone who's been there and done that) and also some great resources for continuing their learning.
A 5-minute blitz presentation from the February 2011 Columbus Web Analytics Wednesday. This was a comparison of the major web analytics platforms -- Google Analytics, Adobe Omniture Sitecatalyst, Webtrends, and Coremetrics. The comparison was limited to the base tools -- not the various add-ons available.
Learn the fundamentals of marketing analytics. This deck covers the essential analytics for a website, including common KPIs and sample UTM parameters for Google Analytics. Slides from Intelligent.ly class, Marketing Analytics 101, led by Sarah Hodges. This deck reviews:
Email Marketing Metrics
Paid Search Metrics
Social Media / Media Metrics
...and more!
Senior Digital Marketing Strategy, Technology & Analytics Leader profile Mart...Digital Marketing, Inc.
Senior Digital Marketing Strategy, Technology & Analytics Leader profile Martin Terbrack
Leverage my 20 years of hands-on, end-to-end, cross-channel digital marketing expertise and experiences with premier brands including: Microsoft, Ford, Lincoln, Land Rover, Jaguar, Chrysler, State Farm, Northwestern Mutual, Kmart, Pulte Homes and American Airlines in a senior digital marketing leadership (Digital Transformation Officer, Chief Marketing Officer, Chief Marketing Technologist, Digital Experience, Technology & Analytics Vice President,) position, responsible for driving growth & increasing marketing’s value contribution based on senior executive c-suite, brand & marketing leadership directives.
Additional positions of interest: digital marketing strategist, senior brand marketing manager, director of interface design & usability, director of brand websites and mobile applications, adobe marketing cloud administrator, adobe analytics (formerly omniture, sitecatalyst) analyst, digital user experience manager, targeting, personalization & optimization specialist, director of search marketing, digital media advertising strategist, mobile android / iphone applications manager, IT director of marketing technologies, digital transformation officer, digital evangelist
Preferred location: Detroit Metropolitan Area, South Eastern, Michigan, U.S. remote
Willingness to travel: Up to 50%,
Are you willing to relocate: Only for executive level opportunities
A 101 level introduction to Web Analytics, and the concepts that underlie the technical aspects of digital measurement. Aimed at professionals new to the space, or business people looking to understand Web Analytics at a more detailed level.
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
We're going to teach you how to tackle the “so much data, so little insight” problem.
At our Google Analytics workshop, we’ll dig in and explore ways to use Google Analytics to gather more meaningful data, analyze it better and make your website perform. From basic definitions to implementation, event tracking to cross-domain tracking, we’ve got you covered.
Our trainer is a consultant here at The Bureau Dubai, working every day in the materials she will be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.
This presentation was given during the EuroIA 2009, by Adam Cox and Martijn Klompenhouwer. It is and edited version. The images used during the actual presentation have since been removed to make sure no copyrights are being violated. As a result, the examples of combining Web Analytics and User Research are just listed and are without explanations.
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
Understand how successful your social media online marketing and web strategies work for you by learning how to measure your online success. We'll delve deep into Google Analytics and review some social media measuring platforms too.
Internet Marketing 101 for Education MarketingPhilippe Taza
The internet is where more and more of your prospective student audience is researching education program options. If they can\'t find you on top position of major search engines such as Google, Yahoo and Bing you are missing out!.
This presentation provides internet marketing tips to setup education lead generation using your schools website. Learn about: Search Engine Optimization, Pay per Click Lead Generation with Google Adwords, How to Setup Google Analytics to measure your cost per lead, basic Social Media Marketing Campaign and much much more!
Is your company a third party interactive marketing solution or interactive marketing agency? Do your clients need Google Analytics services? Contact Vertical Nerve so we can discuss our Google Analytics agency model that includes commission re-seller and service provider (white labeling) opportunities!
How to Measure Goals and Conversions for Organic TrafficDemandWave
Searching Marketing is extremely cost-effective for driving traffic to your website. However, in order to measure the success of your SEO campaign, you must be tracking the proper goals. In this webinar, we will teach you how to track goals in Google Analytics to maximize your ROI.
In Webmarketing123’s Webinar, How to Measure Goals and Conversions for Organic Traffic, you’ll find out:
How to set up goal and event tracking in Google Analytics
How to view the path visitors take before completing a goal
Where customers exit your goal funnel or purchase process
Which non-branded keywords are responsible for the most qualified traffic
How to assign goal values and determine the most profitable traffic sources
How to quantify ROI for your SEO campaign
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
Digital Marketing Course Week 6: Search Engine Optimization (SEO)Ayca Turhan
Sixth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan. Topics covered within the presentation include:
Search Engine Optimization Strategies
For more please visit: www.aycaturhan.com/man423
In the age of Interactive marketing we have precise information about which programs are working, this presentation will share:
- What to look at in Google Analytics
- How to baseline your competitor’s activities
- Social Media Measurement
- Exit Surveys
- Facebook Insights, YouTube Insights
- Read the minds of your customers
- Free and Paid Tools
Integrating Facebook Timeline into Your Digital Presence: Tips and ToolsMarqui CMS
Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
Content Marketing for Lead Gen: How to Get StartedMarqui CMS
Think of the brands you know and love. As you read this, they're all doing it.
Content marketing, that is. Without content, there is no marketing. Creating and distributing valuable information to a target audience is essential to bringing in new customers and building loyalty. The world's biggest corporations, including Coca-Cola, have adopted content marketing as a core part of their engagement strategy for the coming years, but have you?
Join Nicole Capelo, Marketing Specialist at Marqui, and Dan Biggs, Digital Strategist at Station X, in a live webinar that takes the guesswork out of content marketing, showing how companies like yours can use it to drive measurable returns.
This webinar will provide you with:
• An understanding of the pivotal role content marketing plays in demand generation and sales efforts
• Ideas and inspiration - which companies are doing it right
• Tools to develop your own forward-thinking content strategy
The Marketer's Guide to Taking Your Website MobileMarqui CMS
Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile.
Attending this webinar will help you:
• Develop a mobile strategy that fits your customers' needs
• Understand whether an app or mobile website is right for you
• Identify the functionality your mobile site needs
• Manage your mobile content as part of your content strategy
7 Tips to Get More Leads from Your WebsiteMarqui CMS
A recent survey* of B2B marketing executives revealed that corporate websites are the #1 online source of new leads and yet 80% of marketers felt that their websites are not delivering on their potential.
In this webinar, we will share 7 simple tactics to help you turn more of your website visitors into qualified leads, based on Marqui's experience working with many leading B2B businesses. You should attend if you are…
• VP or Director of Marketing
• Digital Marketing Manager
• Responsible for website content
Cloud CMS: The Best Marketing Investment You Can Make this YearMarqui CMS
If you're an ambitious marketer who understands the potential of harnessing digital channels, but feels held back (or held hostage!) by legacy technology, an agency or IT, this webinar is for you. Transform your marketing efforts and seize control of your web presence, with the help of Content Management delivered as a service (SaaS).
In this webinar, you will learn:
• The definition of a "next generation" CMS
• How the next generation of CMS is converting content into revenue
• How to determine if your marketing team is ready for a next generation CMS
• How to build a business case for the investment
If there's one marketing initiative to champion in 2011, this is it!
Richard Sharp, VP of Marketing at Marqui Solutions and Dan Biggs, Digital Strategist at Station X Communications Inc, provide insight into the mobile landscape and its opportunities, illustrating how mobile web can be your organization's most powerful marketing tool.
Link building is a key component in a successful search engine optimization strategy, but it can also be one of the most misunderstood aspects. Do you know how to develop an effective link building strategy to drive more traffic to, and sales from, your website?
The Definitive Guide to a Website RedesignMarqui CMS
One of the biggest challenges facing any marketing team is optimizing their website so that it helps support their online goals.
Do you understand how to combine web marketing strategy, design & usability, SEO, information architecture, social media and lead capture to deliver ROI for your next website?
Are you interested in redesigning your website for the New Year? Your website's layout, graphics and navigation can make a big difference to your overall marketing ROI, do you know which website design trends can help you meet your goals?
This webinar covers:
• The main characteristics of an effective website
• Marqui’s approach to website design
• Top design trends for to implement for 2011
9 Social Media Pitfalls and How to Avoid ThemMarqui CMS
Can social media drive real results for your business? The answer is yes, as long as you have a strong strategy in place. If you’re already sold on the importance of social media, but you aren’t sure how to effectively engage your audience, you may be putting your company at risk by jumping into social media unprepared.
All marketing tactics have their pitfalls and social media is no exception. Understanding these potential mistakes and learning how to avoid them is one of the best ways to ensure that your social media campaigns are successful.
This 45 minute webinar will help you learn:
• The biggest social media pitfalls and how to avoid them
• Our tips for optimizing your current social media strategy
• The key ways social media can help your business improve its online ROI
10 Ways to Improve Your Email ConversionsMarqui CMS
Measuring the true effectiveness of your email marketing campaigns depends entirely on understanding your conversion rates. Determining what works and what doesn’t in your campaigns is the key to learning how to increase your email conversion rates and improve your overall marketing ROI.
Making the most out of your email marketing is essential for building relevant relationships with your leads, but do you know where to get started?
This 45 minute webinar will share with you:
* The top errors marketers make which affect email conversions
* Our top tricks for increasing your email marketing ROI
Beyond WCM: Driving Business from Your WebsiteMarqui CMS
A strategic shift in ownership of corporate websites is occurring with power moving from IT departments to marketing teams. Until recently, content management systems were the responsibility of IT to centralize control of content.
Now, marketers seek to fully leverage the web as the critical channel to drive business results. Marketers are seeking solutions that are agile and able to attract visitors and convert leads.
This webinar covers:
• The challenges and opportunities offered by the web as a channel to drive growth
• The needs of web content management for marketing success verses IT control
• Steps to take to harness the potential of the web to build demand
• What skills really matter for marketers to win with web marketing
Marqui's Top 10 Email Marketing Mistakes and How to Avoid Them
Web Analytics 101
1. Web Analytics 101:
How you can use web analytics to increase your
website’s ROI
July 29th 2010
Presented by:
Richard Sharp and Amberlie Denny
2. 5 Things You Want to Know About this
Presentation
1. The presentation will be 45 minutes including Q & A
2. You can send your questions to us via your
GoToWebinar controls at any time during the
presentation
3. We will answer timely, topic-specific questions during
the presentation and save the rest for the Q & A
period
4. We answer all the questions we don’t have time for
during the presentation in a blog post later in the day
5. We will send out a link to the recording and a PDF of
the presentation slides after the presentation
3. Web Analytics (noun)
Pronunciation: /wɛb anə’lɪtɪks/
Web analytics is the
measurement, collection, analysis
and reporting of web data for
purposes of understanding and
optimizing web usage
4. Why are Web Analytics Important?
• They are tangible evidence of visitors actions on
your site
• They give you real insight into what your visitors
are doing once they arrive
• Measuring your website metrics is the only way
to optimize your website
• They give you proof of your website’s ROI
• They tell you areas to need to improve to reduce
barriers to sales and optimize your website for
conversions
5. What are the Different Types of Web
Analytics?
• Web Logs
– Web Log Expert
– AWStats
– WebTrends
• JavaScript Driven Tools
– Google Analytics
– Piwik
– Yahoo! Analytics
– WebTrends (On-Demand)
6. How Does Google Analytics Work?
• Google Analytics is a JavaScript driven tool
• Google produces a tracking code which you
place in the HTML of your website
• The code looks something like this:
<script src="https://ssl.google-analytics.com/urchin.js"
type="text/javascript"></script><script
type="text/javascript">_uacct="UA-414726-
1";urchinTracker();</script>
7.
8. The 4 Basic Element of Google
Analytics
• Visitors - number of visitors, number of page
views, unique versus returning visitors
• Traffic Sources – direct, referral, search engine
• Content (Site Interactions) – top content,
entry pages, exit pages, navigation paths
• Goals (Outcomes) – conversion rates,
conversion values, conversion paths, funnel
analysis
9.
10. What are the Basic Visitor Metrics to
Look at?
• Pageviews – The amount of views your website pages are
getting
• Visits – When someone arrives at your website and starts
looking at your webpages
• Unique Visitors – The number of distinct people that are
visiting (making visits) to your website in a particular period
• Time Spent – Indicates the amount of time a visitor spends
on your website and webpages
• Bounce Rate – Indicates the amount of people that upon
arriving at your website immediately leave
16. What are the Basic Traffic Metrics to
Look at?
• Referring Sites– This tells you the places where people
are finding your website and visiting from
• Top Search Engines – Tells you which search engines
people are visiting your site from
• Direct Traffic - The number of visitors who come to
your site without first visiting a search engine
• Top Keywords – The top keywords people are typing
into search engines to arrive at your website
22. What are the Basic Content Metrics
You Can Look at?
• Top Content – The most frequently viewed content page on
your website
• Exit Pages – The amount of “exits” from individual pages on
your website
• Entrance Pages – The pages which are most often use as
“entrances” to your website
• Navigation Paths – Allows you to view how visitors got to a
page and where they navigated to after
28. What are the Basic Goal Metrics You
Can Look at?
• Total Conversions – The total number of
conversions for all of the goals you have
created
• Conversion Rate – The ratio of visitors to your
site who convert website visits into desired
actions
• Funnel Visualization – Depicts the leaks your
conversion funnel by showing which pages
resulted in lost opportunities and where your
customers go
32. What are the Most Important Metrics
to be Tracking?
• Unique Visitors
• Traffic Sources
• Referring Keywords
• Top Content
• Bounce Rate
• Conversion Rate
33. How Often Should You be Looking at
Your Analytics?
• Google Analytics is updated every 24 hrs
• It’s important that you keep an eye on what’s
happening
• The amount you need to check will vary by
industry, but weekly is usual a good starting
point
34. Web Analytics Tips
• Set up IP filtering to exclude internal traffic
• Set up filtering to track full referring URLs
• Google Analytics URL Builder
– Allows you to track clickthroughs on calls-to-action by creating a
custom URL
• Set up goal tracking
• Schedule reports to be emailed
– Useful for organization where not everyone has access to Google
Analytics
35. Web Analytics 201 - Segmentation
• Sometimes aggregate data can be too general
for some users
• The best way to get deeper insights is to
segment your data by different dimensions
• Ex. If you want to get better analysis of your
traffic, segment it by geographic location as a
% of all your visits
37. Takeaways
1. Configure your account correctly
2. Have targets that relate to your business
3. Look at the data regularly
4. Be curious
5. Focus on insights and outcomes
6. Not sure or don’t have time? – hire an expert
38. First three people to sign up for our feed
via email win a free Website Analytics Audit
Follow our blog at http://www.marqui.com/blog
Follow us on Twitter @Marqui_CMS
Richard Sharp, VP Marketing
richard.sharp@marqui.com
604.484.8543