This document provides a history of advertising in India from pre-independence to modern times. It discusses the key stages in the evolution of advertising including the establishment of early advertising agencies in the 1920s-30s, the growth of the industry in the 1940s-50s alongside industrialization, and the modernization and expansion of advertising in the 1970s onwards due to factors like the media boom. It also outlines some advertising legends and their philosophies, and provides definitions and concepts related to advertising like its objectives, key players, types, importance and what makes an effective ad. Overall, the document traces the development of the advertising industry in India and outlines important advertising concepts.
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
This is a presentation on the scenario of regulations in advertising in India along with some case studies. Hope you find it useful.
This is a presentation done by me for Academic purposes. Lot of content in this presentation has been taken from internet and has been compiled. If you decide to use this ppt for some purpose, I request you to give due credits to me.
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMMansi Tyagi
ADVERTISING MANAGEMENT -UNIT 1
BBA III SEM SYLLABUS:
Advertising: Introduction, Scope, importance in business: Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising.
Enter new markets,Promotion of new products
Creation of Demand
Confirm imagery
Change habits
Break the ice
Build ambience
Generate sales lead
Build awareness
Reminder
Sustain Preference
Intensify Usage
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This is a presentation on the scenario of regulations in advertising in India along with some case studies. Hope you find it useful.
This is a presentation done by me for Academic purposes. Lot of content in this presentation has been taken from internet and has been compiled. If you decide to use this ppt for some purpose, I request you to give due credits to me.
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMMansi Tyagi
ADVERTISING MANAGEMENT -UNIT 1
BBA III SEM SYLLABUS:
Advertising: Introduction, Scope, importance in business: Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising.
Enter new markets,Promotion of new products
Creation of Demand
Confirm imagery
Change habits
Break the ice
Build ambience
Generate sales lead
Build awareness
Reminder
Sustain Preference
Intensify Usage
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
These slides includes the detailed history of advertising and how advertising agencies start working and when the first advertising agency came into existence. These slides include data about Pakistani advertising agencies.
Introduction to advertising & integrated marketing communicationNijaz N
“Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.”
The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives.
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The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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1. Real content is king
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Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
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5. Pre Independence
• Press advertisements – largely imported
goods which had reached Indian stores
• First advertise published in “Bengal
Gazette” on January 29, 1790
6. 1920 to1930’s
• In 1922 first Indian advertisement agency started
Alliance Advertising Association Ltd at Bombay
• 1924 the Calcutta Publishing
• 1925 the Central Publishing service
• 1926 Mr. I.S. Talor set up the Publicity Society of
India to exploit advertising possibilities on kiosks
and other outdoor media
7. 1930 to 1940
• 1930 New India Publicity Co.
• 1934 Mr. V. Sista, Sales and Publicity
Service
• 1937 Alpha Advertising Service
• 1938 Lintas ans Press Syndicates
Indian and Eastern Newspaper Society
(IENS)
8. 1940 to1950
• Watershed years for Indian advertising
• Industrial revolution in the Nehruvian era
• 1st
survey of the rural market (Wood)
• 1945 Advertising Agencies Association of India
(AAAI)
• Cinema advertising began
• Kolkata gets the privilege of India’s first ad club
• Leading ad agency - Press Syndicate
• National created the Murphy baby
9. 1950 to1960
• 1951 The Indian Society of Advertisers
• 1958 The society of Advertising Practitioners
• India’s first Advertising Convention (1960)
• Advertising to be Indian in thought and
content
• Shift to marketing orientation
• Professionalization within agencies
• 1st
Asian Advertising Congress at New Delhi
• Research data generated
10. 1970’s
• Media boom
• Special magazines
• 2nd
Asian Advertising Congress at
New Delhi
• Lifestyle studies, positioning
• Rural marketing
11. 1980’s
• Indianisation of western advertising
• Public sector advertising
• Expansion and diversification of agencies
• Aug 15th
1982 – Colour TV introduced
• Radio commercials introduced
• NRS III (National Readership Surveys) by
IMRB
• Colour Printing more popular
12. 2000 onwards
• NRS VI
• Mobile advertising start
• Internationalization of domestic agencies
• Net Advertising
• The role of the advertising agency –
changing to that of a marketing consultant
18. “The secret of all effective originality
in advertising is not the creation of
new and tricky words but one of putting
familiar words and pictures,
and pictures into new relationships.”
-Leo Burnett
20. Key Points
• Define advertising and explain its key
components
• Discuss the roles and functions of advertising
within society and business
• Identify the key players and theirroles in
creating advertising
• Explain the different types of advertising
• Summarize the characteristics of effective
advertising and explain why it is always goal
directed
• Analyze the changes affecting the advertising
industry
21. Defining Modern Advertising
• Paid persuasive
communication
• Uses non-personal
mass media to reach
broad audiences
• Connects an identified
sponsorwith a target
audience
22. Definition
Advertisement has been
defined by American
Marketing Association,
“Any paid form of non-
personal presentation of
ideas, goods and
services by an identified
sponsor.”
23. Six Basic Components
1. Paid form of communication
2. Non-personal presentation of
message
3. Goods, Ideas and Services
4. An Identified Sponsor
5. Inform and Persuade
6. Selected Target Market
24. 6 M’s of Advertising
1. Understanding the objectives of Advertisement
(MISSION)
2. Defining the Target Audience (MARKET)
3. Understanding the Budget (MONEY)
4. Understanding the Message (MESSAGE)
5. The Media used forputting the Advertisement
(MEDIA)
6. Seeing whetherthe Advertisement was Effective
(MEASUREMENT)
25. Objectives of Advertising
1. To inform
2. To persuade
3. To remind
4. To support company’s sales force
5. To support middleman
6. To expand the market
7. To announce a change
8. To ensure success of sales promotion scheme
9. To sale direct
10.To countercompetitors’ advertising
27. Strategy
• The logic and planning behind the ad that give it
direction and focus
• Advertisers develop ads to meet objectives
• Advertisers direct ads to identified audiences
• Advertisers create messages that speakto
the audience’s concerns
• Advertisers run ads in the most effective media
to reach the audience
28. Creative Idea
• The central idea that
grabs the consumer’s
attention
• Creativity drives the
entire field of Advertising
29. Execution
• Effective ads adhere to the
highest production values in
the industry
• Clients demand the best
production the budget allows
30. Media
• Communication channels
that reach a broad
audience
• How to deliverthe
message is just as
important as coming up
with the creative idea of
the message
32. The Economic Role
Advertising decreases the likelihood that a
consumerwill switch to an alternate product
regardless of price
Advertising is a means to objectively provide
price-value information, creating a more
rational economy
33. The Societal Role
•Informs consumers about
innovations and issues
•Mirrors fashion and design
trends
•Teaches consumers about
new products
•Helps shape consumerself-
image
•Perpetuates self-expression
34. The Functions of
Advertising
• Builds awareness of products and
Brands
• Creates a brand image
• Provides product and brand information
• Persuades people
• Provides incentives to take action
• Provides brand reminders
• Reinforces past purchases and brand
35. Key Players:
Advertiser
• Uses advertising to
send out a message
about its products
• Initiates effort by
identifying a problem
that advertising can
solve
• Approves audience,
plan and budget
• Hires the agency
36. Key Players: Advertiser
1. Automotive
2. Retail
3. Movies, media, and
advertising
4. Food, beverages, and
confectionery
5. Medicines and proprietary
remedies
6. Financial services
7. Telecommunications
8. Toiletries, cosmetics, and
personal care
9. Airline travel, hotels, and
resorts
10. Restaurants
Biggest U.S. Advertisers in Terms of Categories
11. Direct-response companies
12. Home-furnishings,
appliances, supplies
13. Insurance and real estate
14. Computers, software,
Internet
15. Government, politics, and
organizations
16. Apparel
17. Beer, wine, and liquor
18. Audio and video equipment
and supplies
19. Sporting goods, toys, and
games
20. Entertainment and events
37.
38. Key Players:
Media
• Channels of communication that carry the message
to the
Audience
• Are also companies orhuge conglomerates
• Cost effective because the costs are spread overa
large numberof
people
39. Key Players:
Supplier
• Assist advertisers, agencies
and the media in creating
and placing the ads
• Vendorservices are often
cheaperthan those in-house
40. Key Players: Target
Audience
• The desired audience forthe advertising
message
• Data-gathering technology improves
accuracy of information about customers
• Advertisers must recognize the various
target audiences they are talking to and
know as much about themas possible
41. TYPES OF
ADVERTISING
• PRINT
ADVERTISEMENT
• CELEBRITY
ADVERTISING
• BROADCAST
• PUBLIC SERVICE
• INFOMERCIALS
• OUTDOOR
ADVERTISING
• COVERT
ADVERTISING
• SURROGATE
ADVERTISING
43. What Makes an Ad
Effective?
1. If it creates an impression fora product orbrand
2. If it influences people to respond
3. If it separates the product orbrand fromthe
competition
