Bonfire Ads, the leading advertising agency with creative team of efficient and inspired professionals who have set their sight on advertising and branding.
Bonfire Ads, the leading advertising agency with creative team of efficient and inspired professionals who have set their sight on advertising and branding.
Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.
The presentation is focussed on one of the biggest advertising media type, the print media. It throws light on the evolution of print media advertising. Also, it discusses the evolution of print media in India. The discussion covers two important channels of print media - newspapers, and magazines.
Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.
The presentation is focussed on one of the biggest advertising media type, the print media. It throws light on the evolution of print media advertising. Also, it discusses the evolution of print media in India. The discussion covers two important channels of print media - newspapers, and magazines.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. Introduction
Advertising is a form of communication for marketing and used to
encourage or persuade an audience (viewers, readers or listeners;
sometimes a specific group) to continue or take some new action.
“A good advertisement is one which sells the product without drawing
attention to itself.”
-David Ogilvy
(Often called Father of advertising)
3. • Egyptians used papyrus to make sales messages and wall posters.
• Wall or rock painting for commercial advertising is another
manifestation of an ancient advertising form.
• History tells us that Out-of-home advertising and billboards are the
oldest forms of advertising.
• As the economy expanded during the 19th century, advertising grew
alongside. In the United States, the success of this advertising format
eventually led to the growth of mail-order advertising.
4. Evolution of Concept
• In June 1836, French newspaper La Presse was the first to include paid
advertising in its pages, allowing it to lower its price, extend its
readership and increase its profitability and the formula was soon
copied by all titles.
• In 1842 Palmer – a space broker, bought large amounts of space in
various newspapers at a discounted rate then resold the space at higher
rates to advertisers.
• However, false advertising and so-called "quack" advertisements
became a problem, which ushered in the regulation of advertising
content.
• By 1900 the advertising agency had become the focal point of creative
planning, and advertising was firmly established as a profession.
6. 20th Century
• Modern advertising was created with the innovative techniques used
in tobacco advertising beginning in the 1920s.
• Radio as a platform for advertising
• Public service advertising, non-commercial advertising, public interest
advertising, cause marketing, and social marketing are different
terms for the use of sophisticated advertising and marketing
communications techniques. Eg- Smokey Bear
• In the early 1950s, the DuMont Television Network began the
modern practice of selling advertisement time to multiple sponsors.
• 1960s - Media diversification started
7. 20th Century
• The late 1980's and early 1990's saw the introduction of cable
television and particularly MTV. Pioneering the concept of the music
video, MTV ushered in a new type of advertising: the consumer tunes
in for the advertising message, rather than it being a by-product or
afterthought
• As cable and satellite television became increasingly
prevalent, specialty channels emerged, including channels
entirely devoted to advertising, such as QVC, Home Shopping Network,
and Telebrands TV.
• 1990s - Internet marketing started. With the advent of the ad
server, marketing throughout the Internet opened new frontiers for
advertisers and contributed to the "dot-com" boom of the 1990s
• A recent advertising innovation is "guerrilla marketing“.
10. Mission
• purpose/objective behind
advertising.
• other decisions are to be adjusted
as per the mission
• objectives behind advertising are
varied in character
•include sales promotion, information
and guidance to consumers,
developing brand loyalty, market
goodwill
11. Money
• the finance provided for advertising
purpose (advertising budget)
• is a limiting factor as effectiveness of
advertising, media used, coverage of
advertising, etc.
• Advertising should be always within the
limits of funds provided.
• decisions on advertising package should
be adjusted as per the budget allocation
for advertising.
12. Message
• provided through the text of
advertisement.
• Attractive and meaningful
messages give positive results
and the advertising becomes
result-oriented.
• should be simple and easily
understandable with the help
of picture or slogan.
• should be also attractive and
agreeable to younger
generation.
13. Media
• selection of media depends
on the budget provided,
products to be advertised,
and features of prospective
buyers.
• Wrong decision on media
may make advertising
ineffective and money spent
will be wasted.
• media should be selected
properly and decision in
this regard is important and
critical.
14. Measure
• to the effectiveness of
advertising.
• advertiser will like to make
evaluation of advertisement in
order to judge its effectiveness.
• advertiser has to measure the
effectiveness of his
advertisement programme/
campaign and take suitable
decisions.
15. Types of advertising & Recent Trends :
Television advertising / Music in advertising
29. Digital advertising
• Digital Advertising, as you must have guessed is an
extension of online advertising and gives business a
relevant competitive edge.
• Digital advertising had seemed to be the answer to
a marketer’s dream, providing concrete data on the
number of eyeballs viewing ads and the number of
people acting on them with a click.
• Most important, there is no “best-practice” method
of assigning value to digital advertising with a solid
analytical foundation and therefore reduces cost.
• Spending on digital advertising has risen each year
even as TV and print advertising declines.
32. Parody Advertisement (Spoofs)
• It’s a work that seeks ‘to mock,
comment on, or trivialize an
original work, its subject, author,
style, or some other target, by
means of humorous, satiric or
ironic imitation.’
• Spoofing in advertisements is not
uncommon in the Western world,
but isn’t used as frequently in India
although it is gaining popularity.
33. Innovation in Advertising :
Coca-Cola
• Coke's marketing strategies have
produced some volatility over the long-
haul, but part of that is due to willingness
of The Coca-Cola Company to innovate.
• Coca-Cola remains one of the most
interesting case studies for
referencing best practices in marketing
and market research.
• Marketer of the year 2011
34. Innovation in Advertising :
Coca-Cola
The first TV ad was produced on Thanksgiving Day,
1950. – Holidays are coming !!
In the 60’s, Coca-Cola’s advertising agency started
experimenting with color advertising.
The decade ended with one of the most popular ads
ever created, the “Hilltop” Commercial, featuring the
song “I’d like to buy the World a Coke.”
Stayed alive because of the belief of the ad’s basic
message…”Coca-Cola is a bond connecting people to
one another”.
35. Innovation in advertising : Coca-Cola
• Successful marketing campaigns :
Less Serious: Fanta is selling 3 percent more year-
to-date on this 190 country global campaign
Wake Up Your MMOJO: More men and young
adults are drinking orange away from the breakfast
table thanks to this Doner campaign.
DIET COKE: Diet Coke is focused on keeping the
Number Two soda spot with a limited-edition can
and 15-second spots in the stronger new
marketing calendar. – Stay Extra Ordinary!!
Coca-Cola Music: Maroon 5 did a 24-hr Session in a
London recording studio to create a new original
song for this global teen-focused campaign that is
going to 130 markets.
36. Innovation in advertising : Coca-Cola
• Coca-Cola's Three-Pronged Approach
1. Product innovation
2. Packaging innovation
3. Consumer engagement.
• Coke is working with the World Wildlife
Fund (WWF) to create a safe Arctic refuge for
polar bears
• “I'm Dreaming of a White Coke Can” is the
marketing strategy adopted for this
38. Evolution In India
• Press advertisements – largely imported
goods which had reached Indian shores
• The talkies and radio emerge as media
• 2nd world war and the fight for
independence
• Cinema advertising began
• Kolkata gets the privilege of India’s first
ad club
• National created the Murphy baby – the
mascot of Indian radio
39. Leading Ad agencies in India
• Ogilvy & Mather
• Clients – Hutch (Vodafone), Cadbury, Asian Paints and Fevicol.
• J Walter Thompson
• Clients – Nestle, Cadbury, Bayer, Ford, Nokia and Unilever
• Mudra Communication
• Clients – Neutrogena, HBO, Philips, Reliance NetConnect, Big
Bazaar
• FCB Ulka Advertising Ltd
• Clients – Tata Indicom, Whirlpool, Zee Cinema, Santoor,
Sunfeast and Amul
• McCann Erickson India Ltd.
• “Thanda Matlab Coca Cola”
• “For everything else, there’s MasterCard.”
Editor's Notes
Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment
The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second TV spot during this game has reached US$3.5 million (as of 2012). Some television commercials feature a song or jingle that listeners soon relate to the product. Virtual advertisements may be inserted into regular television programming through computer graphics. It is typically inserted into otherwise blank backdrops[18] or used to replace local billboards that are not relevant to the remote broadcast audience.[19] More controversially, virtual billboards may be inserted into the background[20] where none exist in real-life. This technique is especially used in televised sporting events.[21][22] Virtual product placement is also possible.[23][24]
An infomercial is a long-format television commercial, typically five minutes or longer. The word "infomercial" is a portmanteau of the words "information" & "commercial". The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals.
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them "classics," because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films, most notably Casino Royale. In "Fantastic Four: Rise of the Silver Surfer", the main transport vehicle shows a large Dodge logo on the front. Blade Runner includes some of the most obvious product placement; the whole film stops to show a Coca-Cola billboard.