This is a power point presentation which is made on the topic "ADVERTISEMENT" as it is a basic marketing tool which every marketer has to follow.

1. -A MARKETING TOOL

2. FOUNDATION
• “Modern age is the age of ADVERTISING”
• Advertisement – Superior of all tools of promotion.
• A wide platform to reach out to a larger audience.
• An integral part of modern business.

3. MEANING
 A picture, short film, song etc. that tries to persuade
people to buy a product or service, or a piece of text
that tells people about a job.
 Frank Presbrey who was a 20th century advertising
pioneer very well explained advertisement in his
words,
 “Advertising is a printed, written, oral and
illustrated art of selling. Its object is to encourage
sales of the advertiser’s product and to create in the
minds of people individually or collectively an
impression in favour of the advertiser’s interest”

4. Featur
es
Old art
Paid form
Varied
objectives
Advertising
forms
Use of
various
media
Wide
applicability
Non personal
communicati
on
Tool of
market
promotion

5. Introduce a
product/brand
Brand
building
Create desire
Call to action
Increase
sales
Awareness
creation
Acquire
customers
Increase
profit
Differentiation
Objectives

6. Advantages
1. Increase sales
2. Increase production
3. Economy in sales
4. Helpful to salesmen
5. Increase in efficiency
6. Creates goodwill
7. Stability of demand
8. Dealers willing to stock
1. Prepare
background
2. Less efforts
3. Reduces work
load
4. Study of
consumers
requirement
5. Creates
enthusiasm
1. Industrialization
2. International trade
3. Reduction in
unemployment
4. Healthy competition
5. Cheap service
6. Encouragement to artist
Manufacturers Salesmen Society

7. High
price
Price
war
Uncertainty
Of result
Fraud on
customer
Inefficiency In
management
Disadvantages

8. Media of
advertising
Broadcast
media
Print
media
Outdoor
media
Digital
marketing