The Advertising Standards Council of India (ASCI) is a self-regulatory organization established in 1985 to ensure advertising in India complies with its code of self-regulation. The code requires advertisements to be legal, honest, truthful and safe while maintaining fair competition. ASCI looks into complaints across all media and is comprised of representatives from advertisers, agencies, media and other related professions. It investigates complaints through its Consumer Complaints Council and can direct advertisers to withdraw or modify advertisements that violate its code.

3.  The Advertising Standards Council of
India(ASCI) is a self-regulatory and voluntary
organization of advertising industry in India.
 It seeks to ensure that advertisements
conform to its code for Self-Regulation,
which requires advertisements should be
legal, descent, honest, truthful and non
hazardous while observing fairness in
competition.
 It looks into complaints across All Media.

4.  Founded in 1985
 Not-for Profit Organization
 Under sec-25 of Companies Act, 1956
 Through Advertisers, Advertising agencies,
Media and Allied Professions.
 Structured as Board of Governors, Consumer
Complaints Council(CCC) and its Secretariat.

5.  A code to control the content of
advertisements, so that it may not be
perceived as offensive.
 This code for Self-Regulation has been drawn
up by people in consultation with
representatives of people affected by
advertising and accepted by all major stake
holders.
 It ensures that the norms of generally
accepted competitive behavior in business.

6.  To uphold healthy principles of advertising.
 To implement and administer ASCI code.
 To modify the code of advertising practices in
India from time to time.
 To promote better understanding between
practitioners and society at large.
 To protect legitimate interest of all
customers.
 To solve the problems of customers
regarding advertisements.

7.  Receives a complaint.
 Asks the advertiser to submit substantiation.
 Investigates through CCC.
 CCC submits a report to ASCI.
 Sends notice to withdraw/modify the
advertisement.
 Right to contravene ASCI code.
 CCC and ASCI takes necessary action against
the advertisement agency.