Wall painting advertisements can be traced back to 4000 BC in Indian rock art. Egyptians then used papyrus for sales messages and posters. The first paid newspaper advertising appeared in 1836 in France. The first TV advertisement aired in the US in 1941 and in India in 1959. Public service advertising was widely used during World War 1 and 2. Advertising has evolved from early wall paintings and posters to include modern formats like television, radio, online and mobile advertising. The document defines advertising and outlines its key components and functions. It also discusses different types of advertising such as retail, classified, public service, covert, brand and broadcast advertising.

2. Wall painting advertisements can be traced back to
Indian rock art paintings that date back to 4000 BC.
Egyptians used papyrus to make sales messages and wall
posters.
In June 1836, French newspaper La Presse was the first to
include paid advertising in its pages
The first television advertisement was broadcast in
the United States on July 1, 1941.
In India first television advertisement was broadcasted on
September 15th 1959.
Public service advertising reached its height during World
Wars I and II, it was called “Killers versus Poets”.
(A Japanese ad from 1806 for
a traditional medicine)

3. “ Never write an
advertisement
which you wouldn't
want your family to
read.
You wouldn't tell
lies to your own
wife.
Don't tell them to
mine.”
Davi
d

4.  The word advertisement is derived from two Latin Words
‘Ad’ and ‘Verto’.
 Ad – towards
 Verto – I turn
 Literally it means to turn the people’s attention to a
specific thing.

5. DEFINITION
According to Kotler and Armstrong
“advertisement is any paid form of non
personal presentation of ideas, goods and
services by an identified sponsor.”

6. “Talk to the people who are
going To buy your product. This
is the first step in any successful
campaign”
-Claude Hopkins
Claude Hopkins
1930

7. John Caples
1932
“Accept nothing as true about
what works best in
advertisement
until it has been scientifically
tested.”
-John Caples

8. Six Basic
Components
1. Paid
2. Non-personal
communication
3. Sponsor is identified
4. Using mass media
5. Tries to persuade or
influence
6. Reaches large audience

9. The Functions of
advertisement
• Builds awareness of products and Brands
• Creates a brand image
• Provides product and brand information
• Persuades people
• Provides incentives to take action
• Provides brand reminders
• Reinforces past purchases and brand
experiences

10.  Retail - Advertisement
 Classified - Advertisement
 Public Service –
advertisement
 Covert - Advertisement
 Brand - Advertisement
 Broadcast - advertisement
 National - Advertisement
 International -
Advertisement
 Celebrities -
Advertisement
Informecials Advertisement
Local - Advertisement
Surrogate - advertisement
 Online - advertisement
Professional advertisement
Industrial - advertisement
Mobile - advertisement
Radio - Advertisement
T.V Commercial

11.  Emphasizes the specific retail outlet as the
place to buy a specific range of brand.
 It can be local store advertisement in local
newspaper.

12.  Is a product or
services
advertisement
that appears in
specific section
of newspaper
under the
heading
classifying the
product or
service being
offered.

13.  Public Service
advertisement is done as
a part of social
responsibility by the
advertiser. The focus of
this type of advertisement
is welfare of the public
and it includes social,
economic and cultural
issues of public interest.
 Example: for Road Safety,
pollution control, literacy
etc.

14.  Covert advertisement
is a unique kind of
advertisement in
which a product or a
particular brand is
incorporated in some
entertainment and
media channels like
movies, television
shows or even sports.

15.  It is advertisement with a strong emphasis on the
company brand (logo and/or company name) also
known as integrated marketing communications
(IMC).

16. • Broadcast advertisement is a very
popular advertisement medium that
constitutes of several branches like
television, radio or the Internet.
Television advertisements have been
very popular ever since they have been
introduced. The cost of television
advertisement often depends on the
duration of the advertisement, the time
of broadcast (prime time/peak time),
and of course the popularity of the
television channel on which the
advertisement is going to be

17. • Geographically speaking
national advertisement’s
range is extended to the
territorial limits of the
country.
• The advertiser use the
national media to inform the
consumer about the product.
• The advertiser use the
national local or regional
language but prefers the
national language.
• It can be available in
everywhere of country and
easily purchased it.

18. advertisement a product
or service in a country
other than where it
originates.

19.  Although the audience is
getting smarter and smarter
and the modern day
consumer getting immune
to the exaggerated claims
made in a majority of
advertisements, there exist
a section of advertisers that
still bank upon celebrities
and their popularity for
advertisement their
products.

20.  There are two types of
infomercials, described
as long form and short
form. Long form
informecials have a
time length of 30
minutes. Short form
informecials are 30
seconds to 2 minutes
long. Informecials are
also known as direct
response television
(DRTV) commercials or
direct response
marketing.

21.  Any advertisement
placed by a company,
organization, or
individual operating in
a limited geographical
area such as a city or
within a state.

22. • Surrogate advertisement is prominently seen in cases
where advertisement a particular product is banned by
law. Advertisement for products like cigarettes or
alcohol which are injurious to heath are prohibited by
law in several countries and hence these companies
have to come up with several other products that
might have the same brand name and indirectly
remind people of the cigarettes or beer bottles of the
same brand.

23.  Online advertisement is
the newest and fastest
growing way to
advertise. The Internet
now provides
everything from links
on sites, to banner ads
on sites, to small ads
on sites, to pay per
click advertisement.

24. advertisement directed
toward professionals such
as doctors, dentists, and
pharmacists, etc., who are
in a position to promote
products to their patients
or customers.

25. advertisement directed
at commercial
business customers.
The advertised
products are raw
materials,
components, or
equipment needed in
the production or
distribution of other
goods and services.

26. Is a form of
advertisement via
mobile
(wireless) phones
or other mobile
devices. It is a
subset of mobile
marketing.

27.  It is a small business advertisement.
 Radio advertisement can be a very effective
means to attract customer to some business.
 New Sathi lather House, Bhaiya Pizza,
Fhakar rent a car

28.  Is a generally considered the most effective
mass-marketing advertisement format as is
reflected by the high prices.
 T.V network charge for commercial airtime
during popular events.

30. World's Top Advertising Agencies
Ad Agencies Headquarters
Ogilvy & Mather Manhattan, USA
JWT
(James Walter
Thompson)
New York, USA
Saatchi & Saatchi New York, USA
Omnicom Group New York , USA
Aegis Group London, United
Kingdom

31. • Mudra communications Pvt. Ltd:- Mr. Madhukar Kamath
(Head)
• Lowe Lintas India Pvt. Ltd:- Mr. R. Balakrishnan(Chairman
and CEO)
• Ogilvy and Mather Limited:- Headed by Mr. Piyush Pandey
• FCB Ulka Advertising Ltd :- Mr. Anil Kapoor (Managing
Director and CEO)
• RK Swamy BBDO Pvt Ltd:- Mr. Srinivasan K Swamy (Head)

32. CREATIVE PRINT
ADVERTISEMENTS

33. BOSE NOISE REDUCTION HEADPHONES (DDB SINGAPORE advertising agency )

34. Good Night Mattress(J&J Ad, Shanghai, China)

35. Protex hand wash (Young & Rubicam New
York)

36. Aquafresh Flexigel
(Callegari Berville
Grey, France)

37. Bangalore traffic police(Mudra Group, India)

38.  Limited capacity
 Rigid
 Unbelievable
 Conditional

39. Advertisement is the life Blood of marketing.
advertisement gives companies and businesses
the opportunity to build up a Brand and an
identity. Advertisements help to sell the
product as well as the company as a whole.
Advertisements make customers aware of the
product which benefits them and gives them a
reason to invest in it.