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Functions and types of advertisement
This document discusses the functions and types of advertisements. It begins by outlining the main functions of advertisements as identifying brands, providing information, persuading customers, previewing new trends, increasing demand, expanding customer bases, and influencing pricing. It then describes the main types of advertisements as print (newspaper, magazine, directory, outdoor, transit), media (television, radio, online, direct mail, mobile), territory (retail, local, national, international), and purpose (covert, brand, non-product, service, celebrities, surrogate, persuasive, competition, public service). Finally, it provides examples and further details about specific types of advertisements like newspaper, magazine, billboard, television, radio, online
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Functions and types of advertisement
- 1. FUNCTIONS AND TYPESOF ADVERTISEMENT ASNAD P A IV SEM MBA
- 2. FUNCTIONS OF ADVERTISEMENT •Identifying Brand • Information • Persuasion • Previewing New trends • Demand • Customer Base • Pricing
- 3. TYPES OF ADVERTISEMENTS •Print – Newspaper – Magazine – Directory – Out door – Transit • Media – Television – Radio – Online – Direct mail – Mobile • Territory – Retail – Local – National – International
- 4. Types of advertisements •Purpose – Covert – Brand – Non Product – Service – Celebrities – Surrogate – Persuasive – Competition – Public Service
- 5. NEWSPAPER ADVERTISEMENT • Isa product or services advertising that appears in specific section of newspaper under the heading classifying the product or service being offered.
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- 9. Out-Door Advertisement • Bill-boardand message painted on the side of buildings are common forms of out-door advertising, which is often used when quick, simple, ideas are being promoted.
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- 13. T.V Commercial • Isa generally considered the most effective mass-marketing advertising format as is reflected by the high prices. • T.V network charge for commercial airtime during popular events.
- 15. Radio Advertisement • Itis a small business advertising. • Radio advertising can be a very effective means to attract customer to some business.
- 16. Online advertising • Onlineadvertising is the newest and fastest growing way to advertise. The Internet now provides everything from links on sites, to banner ads on sites, to small ads on sites, to pay per click advertising.
- 18. Mobile Advertisement Mobile advertisingis a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
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- 21. Retail Advertisement • Emphasizesthe specific retail outlet as the place to buy a specific range of brand. • It can be local store advertising in local newspaper.
- 22. Local Advertisement • Anyadvertising placed by a company, organization, or individual operating in a limited geographical area such as a city or within a state. •
- 23. National Advertisement • Geographicallyspeaking national advertising’s range is extended to the territorial limits of the country. • The advertiser use the national media to inform the consumer about the product. • The advertiser use the national local or regional language but prefers the national language. • It can be available in everywhere of country and easily purchased it.
- 25. International Advertising Advertising aproduct or service in a country other than where it originates.
- 26. Covert advertising • Covertadvertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports.
- 27. Brand Advertising • Itis advertising with a strong emphasis on the company brand (logo and/or company name) also known as integrated marketing communications (IMC).
- 29. Non-Product Advertisement • Thiskind of advertisement is advertised from political parties trade fraternal and social group for the purposes of safeguard ideologies, social betterment and institution.
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- 31. Celebrities Advertisement • Althoughthe audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products.
- 33. Surrogate Advertising • Surrogateadvertising is prominently seen in cases where advertising a particular product is banned by law. • Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand.
- 35. Persuasive advertisement • Atype of product promotion that attempts to influence a consumer in favor of a purchasing particular good or service by appealing to their emotions and general sensibilities. • A business might engage in informative or persuasive advertising to encourage first time customers to try its product, in addition to reminding customers to purchase a product they have previously bought.
- 37. Competitive advertisement • Promotionaltechnique in which an advertiser claims the superiority of its product over competing product(s) by direct or indirect comparison. • If other products are mentioned by their name (and not as 'brand X,' 'brand Y,' etc.) the owners of those brands may challenge the fairness of the comparison in a court. • Also called comparative advertising or comparison advertising.
- 41. Public Service Advertisement •The same advertisement techniques use to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues such as • HIV/AIDS, Political ideology and Energy consveration